RVC Floor Decor, Ltd. v. Floor and Decor Outlets of America, Inc.

CourtDistrict Court, E.D. New York
DecidedSeptember 24, 2020
Docket2:19-cv-04894
StatusUnknown

This text of RVC Floor Decor, Ltd. v. Floor and Decor Outlets of America, Inc. (RVC Floor Decor, Ltd. v. Floor and Decor Outlets of America, Inc.) is published on Counsel Stack Legal Research, covering District Court, E.D. New York primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
RVC Floor Decor, Ltd. v. Floor and Decor Outlets of America, Inc., (E.D.N.Y. 2020).

Opinion

UNITED STATES DISTRICT COURT EASTERN DISTRICT OF NEW YORK -------------------------------------------------------X RVC FLOOR DECOR, LTD., MEMORANDUM AND ORDER Plaintiff, 19-CV-04894 (DRH)(ARL) -against-

FLOOR AND DECOR OUTLETS OF AMERICA, INC.,

Defendant. -------------------------------------------------------X

APPEARANCES:

For Plaintiff: Barshay Sanders, PLLC 100 Garden City Plaza, Suite 500 Garden City, New York 11530 By: David M. Barshay, Esq.

For Defendant: Kilpatrick Townsend & Stockton LLP 1100 Peachtree Street, Ne, Suite 2800 Atlanta, Georgia 30309 By: Richard Charles Henn, Jr., Esq. Bryan J. Wolin, Esq.

Kilpatrick Townsend & Stockton LLP 1114 Avenue of the Americas 21st Floor New York, NY 10036 By: Bryan J. Wolin, Esq

HURLEY, Senior District Judge:

INTRODUCTION Plaintiff RVC Floor Decor, Ltd. (“Plaintiff”) brought this action against Defendant Floor and Decor Outlets of America, Inc. (“Defendant”) asserting claims for unfair competition pursuant to 15 U.S.C. §1125(a) and common law infringement, dilution, and misappropriation of Plaintiff’s trademark in connection with Defendant’s marketing efforts. Presently before the Court is Defendant’s motion to dismiss Plaintiff’s complaint as duplicative of a similar case already proceeding before this Court, Case No. 18-cv-6449 (“Pending Action”) and as an attempt to circumvent Magistrate Judge Lindsay’s orders in the Pending Action. For the reasons explained below, the motion to dismiss is granted.

BACKGROUND I. Factual Background The following relevant facts come from the August 27, 2019 Complaint (“Compl.”) and are assumed true for purposes of the instant motion to dismiss: Plaintiff has sold carpet and vinyl and hard surface flooring on Long Island since 1974. (Compl. [ECF No. 1] ¶¶ 14, 16.) Under the trademark “Floor Decor,” Plaintiff opened its first store at 430 Sunrise Highway in Rockville Centre, NY. 1 (Id. at ¶ 14.) Over time, Plaintiff’s business became “one of the highest quality showrooms on Long Island,” attracting customers predominantly from Kings, Queens, Nassau, and Suffolk counties, but also from Newark, New Jersey, and Westchester. (Id. ¶¶ 25, 33-34.) In 1984, Plaintiff opened a store at 456 Sunrise

Highway and in 2014, Plaintiff opened a new showroom in Syosset, New York, where it also used the name trade name “Floor Decor & Design,” in addition to “Floor Decor.” (Id. ¶ 27, 63- 64.) For forty-one years (1974 – 2015)2, “all of its thousands upon thousands of customers referred to and knew the Plaintiff’s business as Floor Decor,” “all of the paperwork for the business…was in the name Floor Decor,” and “the telephone was exclusively answered as Floor Decor.” (Id. ¶¶ 46-48.) In all advertisements and promotional materials, “Floor Decor” was the

1 As noted above, Plaintiff’s full name is RVC Floor Decor, Ltd. The “RVC” in Plaintiff’s name stands for Rockville Center, however Plaintiff has never used “RVC” for business purposes. Plaintiff states it included the “RVC” “before the name Floor Decor to ensure that there would be no issue with name availability.” (Compl. ¶¶ 12, 13.) 2 It is unclear if there was some change to Plaintiff’s name after 2015. “dominant, if not sole, feature,” and Plaintiff never abandoned or ceased using that name. (Id. ¶¶ 55-56.) Defendant, a Delaware corporation that sells similar products as Plaintiff but of an allegedly inferior quality, learned of Plaintiff’s business and trademark in November 2012

“through a study commissioned by its intellectual property attorney.” (Id. ¶¶ 81, 86, 89.) Six years later, on November 15, 2018, Defendant opened a store in Farmingdale, NY. (Id. ¶ 84.) Plaintiff alleges that Defendant began advertising the Farmingdale store 10 days before opening it. (Id. ¶ 85.) Defendant’s “presence and advertising in the market by use of a trade name that is nearly identical to Plaintiff’s authentic mark,” which it uses without Plaintiff’s consent, has created confusion among Plaintiff’s customers. (Id. ¶¶ 71, 98.) Since the summer of 2018, customers have called Plaintiff about Defendant’s products, which appear similar to Plaintiff’s products, but are of a “significantly lower quality.” (Id. ¶¶ 66-67, 94.) Since November 2019, Plaintiff “has had a number of customers come to its showrooms who became quite angry since the stores do

not carry low end Chinese imported product that Defendant advertises.” (Id. ¶ 69.) Plaintiff alleges that Defendant’s “inferior product offerings,” “poor customer service and poor reputation negatively impact on [Plaintiff’s] reputation and goodwill,” causing Plaintiff irreparable harm. (Id. ¶¶ 67-68, 77.) Furthermore, Plaintiff alleges that it “has been rendered completely invisible by Defendant’s aggressive internet strategy” of using search optimization, which allows it to “dominate[] the entire first screen of Google results.” (Id. ¶¶ 73-74.) In the thirty days after Defendant opened its Farmingdale store, Plaintiff’s internet sessions fell by thirty-six percent. (Id. ¶ 80.) Plaintiff acknowledges that while search optimization might “not be unfairly competitive, the reason why it is occurring is due to the name similarity between Floor Decor and Floor & Decor.” (Id. ¶ 74.) II. Procedural Background On November 13, 2018, Plaintiff commenced the Pending Action against Defendant3

asserting claims for unfair competition, infringement, and dilution of Plaintiff’s trademark in connection with Defendant’s marketing efforts. (Pending Action, DE 1.) On January 23, 2019, following an initial conference at which the parties agreed to a case management schedule, Magistrate Judge Lindsay set March 29, 2019 as the deadline to amend the pleadings. (Pending Action, DE 43.) Plaintiff did not file an amended complaint at that time. On April 8, 2019, the Parties filed a proposed stipulation in the Pending Action granting Plaintiff ten days from the So Ordering of the stipulation for Plaintiff to file its First Amended Complaint. (Pending Action, DE 69.) On April 16, 2019, Magistrate Judge Lindsay so ordered the stipulation, however Plaintiff failed to file its First Amended Complaint within ten days of Magistrate Judge Lindsay’s order. On July 26, 2019, Plaintiff sought leave to file the First

Amended Complaint, claiming it was “unaware” of Magistrate Judge Lindsay’s April 16, 2019 order. (Pending Action, DE 98.) After holding a conference with the parties on July 31, 2019, Magistrate Judge Lindsay denied Plaintiff’s letter application for leave to amend the complaint with leave to renew and ordered that “[t]he renewed motion must be submitted as a formal motion and will be addressed by the undersigned.” (Pending Action, DE 101.) Plaintiff did not file a renewed motion. Rather, Plaintiff initiated the present action (“Present Action”) in November 2019 with what seems to be a substantially similar complaint to the proposed First Amended Complaint in

3 Originally, there were two defendants: Floor & Decor Holdings, Inc. and Floor and Decor Outlets of America, Inc. Plaintiff voluntarily dismissed the former defendant on January 14, 2019. (Pending Action, DE 39.) the Pending Action. (Pending Action, DE 98-1). All claims in the Present Action were included in the Pending Action (trademark infringement, unfair competition, and dilution), except for the Present Action’s fourth claim (misappropriation). (Compl. ¶¶ 99-135.) Plaintiff asserts, however, that the Present Action’s claims arose from conduct occurring after Plaintiff filed the

Pending Action, specifically since July 1, 2019. (Compl. ¶¶ 99-135.) Plaintiff seeks the same relief in the Present Action as in the Pending Action, viz.

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RVC Floor Decor, Ltd. v. Floor and Decor Outlets of America, Inc., Counsel Stack Legal Research, https://law.counselstack.com/opinion/rvc-floor-decor-ltd-v-floor-and-decor-outlets-of-america-inc-nyed-2020.