Rosolowski v. People Media CA2/3

CourtCalifornia Court of Appeal
DecidedOctober 29, 2014
DocketB250482
StatusUnpublished

This text of Rosolowski v. People Media CA2/3 (Rosolowski v. People Media CA2/3) is published on Counsel Stack Legal Research, covering California Court of Appeal primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Rosolowski v. People Media CA2/3, (Cal. Ct. App. 2014).

Opinion

Filed 10/29/14 Rosolowski v. People Media CA2/3 NOT TO BE PUBLISHED IN THE OFFICIAL REPORTS California Rules of Court, rule 8.1115(a), prohibits courts and parties from citing or relying on opinions not certified for publication or ordered published, except as specified by rule 8.1115(b). This opinion has not been certified for publication or ordered published for purposes of rule 8.1115.

IN THE COURT OF APPEAL OF THE STATE OF CALIFORNIA

SECOND APPELLATE DISTRICT

DIVISION THREE

GREG ROSOLOWSKI et al., B250482

Plaintiffs and Appellants, (Los Angeles County Super. Ct. No. BC499042) v.

PEOPLE MEDIA, INC. et al.,

Defendants and Respondents.

APPEAL from a judgment of the Superior Court of Los Angeles County, William F. Highberger, Judge. Affirmed. Law Offices of Morse Mehrban and Morse Mehrban for Plaintiffs and Appellant. Sheppard, Mullin, Richter & Hampton, P. Craig Cardon and Jay Ramsey for Defendants and Respondents.

_________________________ Plaintiffs and appellants Greg Rosolowski et al. (collectively, Plaintiffs)1 appeal a judgment of dismissal following an order sustaining demurrers interposed by defendants and respondents People Media, Inc. and People Media, L.L.C. (collectively, People Media) to Rosolowski’s first amended complaint without leave to amend. The essential issue presented is whether Plaintiffs stated a cause of action for violation of Business and Professions Code section 17529.5, subdivision (a)(2) (section 17529.5(a)(2)), on the theory that People Media sent them unsolicited commercial email advertisements purporting to be from “Mature Single,” “Mature Singles,” “Mature Singles Dating,” and “Big Beautiful Women,” entities which do not exist and which were not the ones advertising in the emails.2 We conclude, as did the trial court, that no cause of action was stated and affirm the judgment of dismissal. We hold a header line in a commercial email advertisement

1 In addition to Greg Rosolowski, the plaintiffs and appellants are: Jose Estrada, Afredo Garcia, Sr., Jimmy Jaramillo, Mark Lewis, Irelia Marquez, Luis Marquez, Heriberto Parada, Victor Saucedo, Shawn Monroe, Mary Ramirez, Cindy Rodman, Jennifer Rodman, Herbert Henry, Miriah Rodman, Francisco Duarte, Nina Zamora, Luis Alberto Perez, Erlinda Salonga, Gwen Aparente, Rustom Aparente, Jr., Brian Anderson, Georgia Anderson, Michelle Balansag, Shontae Dunn, Alfredo Garcia, Jr., Vanessa Vasquez, Celia Ruiz, Amy Palomino, Mark Bates, Roxanne Balansag, Nadine Balansag, Jeremy Balansag, Franz Balansag, Jessica Lindsay, John Lindsay, Miguel Martinez, Esperanza Matienzo, Michael Matienzo, Barbara Matienzo, Julie Westfall and Matt Boyster. 2 Business and Professions Code section 17529.5 states in relevant part at subdivision (a)(2): “It is unlawful for any person or entity to advertise in a commercial e-mail advertisement either sent from California or sent to a California electronic mail address under any of the following circumstances: [¶] . . . [¶] (2) The e-mail advertisement contains or is accompanied by falsified, misrepresented, or forged header information. This paragraph does not apply to truthful information used by a third party who has been lawfully authorized by the advertiser to use that information.” (Italics added.)

Unless otherwise specified, all further statutory references are to the Business and Professions Code.

2 does not misrepresent the identity of the sender merely because it does not identify the official name of the entity which sent the email, or merely because it does not identify an entity whose domain name is traceable from an online database, provided the sender’s identity is readily ascertainable from the body of the email, as was the case here. FACTUAL AND PROCEDURAL BACKGROUND 1. Pleadings. The gravamen of the allegations in the operative first amended complaint is that People Media advertised its website, SeniorPeopleMeet.com, in unsolicited commercial email advertisements. In the header of the emails, instead of identifying the sender as People Media, the “from” line indicated the sender was “Mature Single,” “Mature Singles,” “Mature Singles Dating” or “Big Beautiful Women,” entities which do not exist and which are not registered as fictitious names. Further, the domains from which these emails originated were not traceable to People Media, and a “WHOIS search would not identify [People Media] as the registrants of the domains from which the emails originated.” In so doing, People Media violated section 17529.5(a)(2). The first amended complaint was filed on behalf of lead plaintiff Rosolowski and 41 individual co-plaintiffs, who collectively sought to be class representatives to represent a larger class. An example of the allegedly offending emails was attached as Exhibit A to the pleading. Exhibit A allegedly was sent to Rosolowski. The other 41 plaintiffs made otherwise identical allegations about People Media’s emails and reiterated Rosolowski’s claims. 2. Demurrer. People Media demurred, contending Plaintiffs’ claims should be dismissed because they were preempted by federal law, specifically, the Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003 (15 U.S.C. § 7701 et seq.) (the CAN-SPAM Act), which preempts all state law claims directed at unsolicited commercial emails that are not materially false or deceptive. The CAN-SPAM act permits only state law claims which assert material falsity or deception, and Plaintiffs failed to allege any material falsity or deception. A “from” line is not materially false or deceptive merely

3 because it does not identify the official name of the entity which sent the email, or merely because it does not identify an entity whose domain name is traceable from a WHOIS database search.3 3. Opposition to demurrer. In opposition, Plaintiffs contended their claims were not preempted by the CAN- SPAM Act because the domain names appearing on the “from” lines, such as “Mature Singles,” could not be readily traced to People Media by reference to an online database such as WHOIS, and People Media’s concealment of its identity in the headers constituted a deception as to a material matter. 4. Trial court’s ruling. The trial court sustained People Media’s demurrer to the first amended complaint without leave to amend, relying in large part on Kleffman v. Vonage Holdings Corp. (2010) 49 Cal.4th 334 (Kleffman). It reasoned, the claim as presently pled could escape preemption under the CAN-SPAM Act “if and only if the misrepresentation is material.” The fact the emails indicate they originated from “Mature Singles” or other sources, rather than from People Media, was not enough “because the very vagueness of those sender names makes them incapable of being, as a matter of law, materially ‘falsified, misrepresented, or forged.’ Our Supreme Court’s ruling in Kleffman[, supra,] 49 Ca1.4th 334, is instructive. “First, it tells us that it is not enough for header information to be ‘misleading.’ That is not the term used by the legislature in § 17529.5(a)(2): ‘the meaning of the word “misrepresented” in section 17529.5(a)(2) takes color from the other words listed in the same provision – “falsified” and “forged” - not from the distinctly different “likely to

3 WHOIS “is a publically available online database through which users can access information regarding domains, including the registrant’s name, address, phone number, and e-mail address. See Definitions, Implementation, and Reporting Requirements Under the CAN–SPAM Act, 70 Fed.Reg. 25,426, 25,446 n.233 (proposed May 12, 2005) (to be codified at 16 C.F.R pt. 316). WHOIS data is compiled by registrars from information submitted by registrants.” (Gordon v. Virtumundo, Inc. (9th Cir.

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Gordon v. Virtumundo, Inc.
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45 P.3d 1171 (California Supreme Court, 2002)
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Bluebook (online)
Rosolowski v. People Media CA2/3, Counsel Stack Legal Research, https://law.counselstack.com/opinion/rosolowski-v-people-media-ca23-calctapp-2014.