Kleffman v. Vonage Holdings Corp.

232 P.3d 625, 49 Cal. 4th 334, 110 Cal. Rptr. 3d 628, 2010 Cal. LEXIS 5765
CourtCalifornia Supreme Court
DecidedJune 21, 2010
DocketS169195
StatusPublished
Cited by63 cases

This text of 232 P.3d 625 (Kleffman v. Vonage Holdings Corp.) is published on Counsel Stack Legal Research, covering California Supreme Court primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Kleffman v. Vonage Holdings Corp., 232 P.3d 625, 49 Cal. 4th 334, 110 Cal. Rptr. 3d 628, 2010 Cal. LEXIS 5765 (Cal. 2010).

Opinion

*337 Opinion

CHIN, J.

Business and Professions Code section 17529.5, subdivision (a)(2) 1 (section 17529.5(a)(2)) provides that it is unlawful to advertise in a commercial electronic mail (e-mail) advertisement—commonly known as “spam”—if the advertisement “contains or is accompanied by falsified, misrepresented, or forged header information.” The issue this case presents is whether, under this section, it is unlawful to send commercial e-mail advertisements from multiple domain names for the purpose of bypassing spam filters. We hold that, on the undisputed facts of this case, the answer is “no.”

Factual Background

“The Internet is an international network of interconnected computers” that enables millions of people “to communicate with one another and to access vast amounts of information from around the world.” (Reno v. American Civil Liberties Union (1997) 521 U.S. 844, 849-850 [138 L.Ed.2d 874, 117 S.Ct. 2329].) “In order for the Internet to function, each entity connected to it (e.g., computer, router, network, etc.) must have a unique numeric ‘address.’ A unique identifier is required to enable one connected computer or network to identify and send information to another connected computer or network. Those unique addresses are known as Internet Protocol Addresses or ‘IP addresses.’ [Citation.]” (National A-l Advertising, Inc. v. Network Solutions, Inc. (D.N.H. 2000) 121 F.Supp.2d 156, 159 (National A-l Advertising).) An IP (Internet Protocol) address consists of “four sets of numbers separated by periods” (Kremen v. Cohen (9th Cir. 2003) 325 F.3d 1035, 1038), such as “12.34.56.78.” “IP addresses function much like Social Security numbers or telephone numbers: each IP address is unique and corresponds to a specific entity connected to the Internet.” (National A-l Advertising, supra, at p. 159.)

Because the number strings that make up IP addresses can be difficult to remember, the Internet community developed the domain name system, which enables users to link a numeric IP address to a unique and easier to remember domain name, “thereby making it more convenient for users to access particular addresses on the Internet.” (National A-l Advertising, supra, 121 F.Supp.2d at p. 159.) “Domain names—e.g., bettyandnicks.com—consist of at least two groups of alphanumeric characters, each known as a string, separated by a period or dot. The last string—the farthest to the right— denotes the top-level domain. The second-to-last string is the second-level *338 domain name and identifies the person’s or organization’s Internet computer site.” 2 (Thomas v. Network Solutions, Inc. (D.C. Cir. 1999) 336 U.S. App.D.C. 74 [176 F.3d 500, 503].)

In March 2007, plaintiff Craig E. Kleffman filed this class action in state court against defendants Vonage Holdings Corp., Vonage America, Inc., and Vonage Marketing, Inc. (Vonage), asserting a claim under section 17529.5(a)(2). As noted above, that section makes it unlawful to advertise in a commercial e-mail advertisement that “contains or is accompanied by falsified, misrepresented, or forged header information.” In relevant part, Kleffman alleged the following: Vonage, by and through its marketing agents, sent him 11 unsolicited e-mail advertisements for its broadband telephone services using “11 different domain names: superhugeterm.com; formycompanysite.com; ursunrchcntr.com; urgrtquirkz.com; countryfolkgospel.com; lowdirectsme.com; yeamfrmore.com; openwrldkidz.com; ourgossipfrom.com; specialdlvrguide.com; and stmggletailssite.com.” These “11 different domain names can [all] be traced to a single physical address” in Nevada where Vonage’s marketing agent “is located.” “None of these domain names provides any indication to the recipient (or its spam filter) that the advertisement is from Vonage.” Vonage’s “use of these multiple domain names . . . reduces the likelihood that an internet service provider will identify these . . . advertisements as spam and block them before they reach the email inboxes of [Kleffman] and class members.” An ISP (Internet service provider) “ ‘may block a message because ... [a] domain name is associated with the sending of high volumes of spam,’ ” so recipients “could easily block all of’ Vonage’s e-mail advertisements “[i]f Vonage and its marketing agents were to use a single domain name to send [those] advertisements.” Vonage “could have easily (and less expensively)” sent all of its e-mail advertisements “using a single domain name,” and “the only reason” it used “multiple domain names is to mislead email service providers and recipients, and their spam filters.” “In other words, Vonage essentially creates multiple identities, as represented by the multiple domain names, in order to ‘spread out’ the total volume of [its e-mail advertisements] and reduce the volume sent via each domain name, a strategy deliberately calculated to trick the ISPs into believing there are multiple senders, when in actuality the emails are sent for *339 the ultimate single beneficiary: Vonage.” “The multitude of ‘from’ identities falsifies and misrepresents the true sender’s identity and allows unwanted commercial email messages to infiltrate consumers’ inboxes.” Vonage’s use of “multiple domain names to bypass spam filters,” its “failure” to use “a single domain name” in sending its advertisements, and its “failure to identify Vonage in the domain name from which the . . . advertisements were sent, i.e., through the use of a generic subdomain name such as adfor.vonage.com, constitute[] falsified and misrepresented header information prohibited by” section 17529.5(a)(2).

After Vonage removed the case to federal court, it moved to dismiss the complaint, arguing the complaint failed to state a claim under section 17529.5(a)(2). The district court agreed and dismissed the action with prejudice and without leave to amend, stating: “Kleffman does not actually allege that the content of Vonage’s email was false, misrepresented or forged, and indeed points to nothing misleading about any single given email.” “The headers are allegedly falsified because, though they literally and truthfully identify the sender, they are part of a mechanism to avoid anti-spam legislation and therefore imply that they originate from different sources. However, under the plain language of the statiite, which requires that an email message contain a falsified, misrepresented or forged header, the claim fails. The failure to send mail from a single domain name that includes the word ‘Vonage’ is simply not a misrepresentation in any ordinary sense of the word.” “Moreover, while [Kleffman] might characterize an email as containing the implicit misrepresentation T am not from the same sources as the others,’ . . . this is more than the plain language of the statute would bear.” 3

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Cite This Page — Counsel Stack

Bluebook (online)
232 P.3d 625, 49 Cal. 4th 334, 110 Cal. Rptr. 3d 628, 2010 Cal. LEXIS 5765, Counsel Stack Legal Research, https://law.counselstack.com/opinion/kleffman-v-vonage-holdings-corp-cal-2010.