Rosenberg v. J. C. Penney Co.

86 P.2d 696, 30 Cal. App. 2d 609, 1939 Cal. App. LEXIS 564
CourtCalifornia Court of Appeal
DecidedJanuary 31, 1939
DocketCiv. 5792
StatusPublished
Cited by39 cases

This text of 86 P.2d 696 (Rosenberg v. J. C. Penney Co.) is published on Counsel Stack Legal Research, covering California Court of Appeal primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Rosenberg v. J. C. Penney Co., 86 P.2d 696, 30 Cal. App. 2d 609, 1939 Cal. App. LEXIS 564 (Cal. Ct. App. 1939).

Opinion

PULLEN, P. J.

In 1865 Wo.lf Rosenberg, the father of plaintiffs herein, established a retail store in Healdsburg. In 1890 a partnership was formed between Rosenberg and Bush and the business was carried on by them as partners until 1908, when the firm of Rosenberg & Bush was incorporated. In 1919 Bush retired from the business and the corporation was dissolved. The business was then carried on as a partnership, the members of which were Esther C. Rosenberg, the widow of Wolf Rosenberg,, and their two sons, Ira H. Rosenberg and Harold B. Rosenberg, the plaintiffs herein. In 1927 Esther C. Rosenberg died, and the business has since then been conducted by the two sons, as surviving partners.

*613 In 1924 defendant J. C. Penney Company was conducting a similar business on the opposite side of one of the main streets of Healdsburg. On September 27th of that year the manager of the J. C. Penney Company placed in his store window a sample of “gym pants” or “shorts” which were then being offered for sale to the students of the local high school by the firm of Rosenberg & Bush. This display consisted of placards, comparing the garments offered for sale by the J. C. Penney Company, and similar garments purchased from plaintiffs. Upon these placards were legends, as follows:

“These shorts were the Official Uniform of the Healdsburg High School to be purchased exclusively from Rosenberg & Bush your Home Owned Store since 1865.
Aren’t you proud of it?
Both Garments Originally Same Size. Sold as Pre-Shrunk.
The price of these garments were originally 75c, later reduced to 59e to meet our price.”
(A pair of shorts was then displayed with a sign,
“Size 32” upon them.)
“This garment has been laundered and Shows the Actual Shrinkage.
The Tape Line Tells the Story.”
Then follows an arrow pointing to a pair of shorts, with a card “Size 32” upon them. Opposite the latter pair of shorts, fastened to the edge of the first board, was a sign reading:
“Decide for Yourself.
This Garment is either a poorly made second or prison-made merchandise.
Seams crooked.
Slovenly made.
Long Loose Stitches.
*614 Weight before laundering 3% oz.
Weight after “ 3 oz.
Leaving % oz. or 25% of weight of cloth in starch and filler.
Note the shoddy appearance, the wrinkled waist and hems of this garment.”
A board on the right displayed a garment of the defendant corporation, with the following signs:
“Draw your own conclusions.
This is Our Own Garment.
Priced to Sell at 59c.”
(A pair of shorts was then displayed with a sign, “Size 32”, upon them.)
“Note the fine workmanship Correct Pattern,
Fullness of cut and substantial quality of cloth.
We think it is no more than fair that the Shoddy Garments of Rosenberg &
Bush be replaced Free of Charge by them,
And that they make good their loud and vociferous boast of selling only first grade merchandise.”

These placards remained in the window of J. C. Penney Company during all of the day of September 27th. Mr. Bowen, one of the defendants, and the general manager of the Healdsburg branch of the J. C. Penney Company, who personally arranged the display, has been an executive of the Healdsburg branch for some nine years preceding this incident, and bad been previously employed by the company for at least five years in its Santa Rosa branch.

This dispute grew out of a recommendation by the athletic director of the Healdsburg high school that the students, in the interest of uniformity, purchase the type of gym suit *615 offered by Rosenberg & Bush. About that time the J. C. Penney Company displayed in their window a gym suit labeled “An Official California recommended gym uniform.” Bowen also attempted to demonstrate to the athletic director, and to the members of the school board, that the Rosenberg & Bush garment was inferior to the Penney garment. Being unable to effect an adjustment with the director or the board., Mr. Bowen then stated to them that in the face of their refusal to correct the matter, he would have to place the facts before the public.

Upon the day of the appearance of the garments in the window of the J. C. Penney Company, one of the plaintiffs called upon Mr. Bowen and asked the reason for the display. Mr. Bowen then stated that the goods offered by Rosenberg & Bush were prison made goods, were seconds, and made of shoddy material, and that he was going to show the public the type of merchandise offered to the students of the high school. Mr. Rosenberg then asked Bowen if he would remove the placards, which he refused to do. At the second conversation Mr. Bowen stated he had investigated the statements appearing upon the placards in the window and he was satisfied they were true, and that he was ready to prove that fact.

The following day an action for libel was filed, alleging in greater detail the foregoing facts, and charging that said statements were false, libelous' and unprivileged, exposed plaintiffs to hatred, contempt, ridicule and obloquy, and injured plaintiffs in their good name and reputation in business, and asked for general and punitive damages. To this complaint the defendants answered, denying the libelous character of the display or that plaintiffs had been damaged in any sum whatever.

On the trial of the cause, substantially the foregoing facts were established, and the jury awarded plaintiffs the sum of $10,000 actual damage, and $15,000 as punitive damage against the defendant J. C. Penney Company, and the sum of $250 as punitive damage against the defendant James R. Bowen.

The principal points urged by appellants for reversal are, first, that the complaint fails to state a cause of action in that plaintiffs have no legal capacity to sue; that the window display was not libelous per se-, that the evidence was in *616 sufficient to show that Bowen had authority to place the placards in the window; that the court erred in admitting and rejecting certain evidence, and in its instructions to the jury; that the evidence was insufficient to justify the verdict; that the verdict was excessive, both as to actual and exemplary damages, and was given under the influence of passion and prejudice.

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Cite This Page — Counsel Stack

Bluebook (online)
86 P.2d 696, 30 Cal. App. 2d 609, 1939 Cal. App. LEXIS 564, Counsel Stack Legal Research, https://law.counselstack.com/opinion/rosenberg-v-j-c-penney-co-calctapp-1939.