Robert Kehoe v. Anheuser-Busch, Inc.

Court of Appeals for the Eighth Circuit·Decided September 25, 1996·No. 95-3729·Published

Opinion

No. 95-3729 No. 96-1337

Robert Kehoe, *

*

Plaintiff - Appellee, *

* Appeal from the United States v. * District Court for the Eastern * District of Missouri.

Anheuser-Busch, Inc., *

*

Defendant - Appellant.*

Submitted: June 12, 1996

Filed: September 25, 1996

Before RICHARD S. ARNOLD, Chief Judge, FLOYD R. GIBSON, Circuit Judge, and KORNMANN,1 District Judge.

FLOYD R. GIBSON, Circuit Judge.

Following a five-day trial, a jury found that Anheuser-Busch, Inc.

("Anheuser") violated the Age Discrimination in Employment Act ("ADEA"), 29 U.S.C. §§ 621-634 (1994), and the Missouri Human Rights Act ("MHRA"), Mo. Ann. Stat. §§ 213.010-.137 (Vernon 1983 & Supp. 1996), when it failed to transfer Robert Kehoe to an open position within the company. Anheuser now appeals the district court's2 denial of its motion for judgment as a matter of law or, in the alternative, for a new trial. In addition, Anheuser challenges the amount of interim front pay awarded by the district

1 The HONORABLE CHARLES B. KORNMANN, United States District Judge for the District of South Dakota, sitting by designation.

2 The HONORABLE JEAN C. HAMILTON, Chief United States District Judge for the Eastern District of Missouri.

court to Kehoe. We affirm.

I. BACKGROUND

In 1983, Anheuser hired Kehoe, who at the time was fifty-five years old, as a sports promotion coordinator within the company's Sports Marketing Group ("SMG").3 The SMG is a division of Anheuser that evaluates which segments of the public are interested in certain sports, determines whether the relevant portion of the public includes likely consumers of Anheuser beer, and uses interest in potentially favorable sports as a marketing tool. Simply put, sports marketing involves selling a product by widely publicizing its brand name before likely consumers.

Sports promotion coordinators are responsible for devising

3 In the course of this litigation, the parties have expended a considerable amount of time quarreling about Kehoe's exact job title. It appears that Anheuser's own internal memoranda have, in large measure, fomented this dispute. Although Anheuser originally employed Kehoe as an assistant sports promotion manager, throughout his tenure with the corporation some company documents referred to him as a sports promotion analyst, and still others identified him as a sports promotion administrator. Moreover, Kehoe's business card contained the description "sports promotion assistant," and evidence introduced at trial suggests that other sports promotion coordinators considered Kehoe to be a member of their rank. According to Kehoe, his supervisors never informed him of any change in his job title.

This confusion might be reflective of the fact that the SMG is a relatively new organization within Anheuser that has found it expedient to experiment with sundry organizational structures during its first years of existence. Indeed, other SMG employees who testified at trial had difficulty accurately identifying the exact positions they had previously occupied within the group. Under these circumstances, in particular, we believe that a person's job title pales in importance to the actual duties performed by the individual on a day to day basis. Thus, for ease of discussion, we characterize Kehoe as a sports promotion coordinator. To the extent that Kehoe's responsibilities differed in relevant degree from those of his peers, we take the dissimilarities into account when resolving the merits of this appeal.

promotions to be implemented in conjunction with particular sports. Each coordinator is charged with developing and administering campaigns for the different sports, known as "sports properties," assigned to him. In most cases, the coordinator also attends any promotional affairs and applies the Sports Promotion Evaluation Module ("SPEM") to assess the relative cost and benefit of the event to Anheuser.4 The sports properties allocated to an individual coordinator can, for a variety of reasons, vary from time to time.

Unlike other sports promotion coordinators, who typically oversee several different sports properties at any given time, Kehoe's primary work responsibilities while in the SMG pertained to the management and operation of the Busch Soccer Club ("BSC"). The club provided Anheuser an opportunity to show community good will in the St. Louis, Missouri area by sponsoring a number of youth soccer teams under the BSC name. Anheuser's initial involvement with the BSC was spearheaded by Denny Long, the president of Anheuser and an avid soccer enthusiast. In fact, trial testimony indicates that Long's passion for soccer and his desire to boost the sport's popularity influenced the SMG's decision to develop a sports promotion coordinator position exclusively for the BSC.5 To

4 In utilizing the SPEM, the coordinator first determines the number of people exposed to a promotion, both through actual attendance and via media publicity. By comparing this figure to the resources allotted to the event, the coordinator ascertains the cost to Anheuser for every one thousand "impressions." If a certain sport consistently yields a relatively high cost per thousand impressions, the SMG might discontinue funding for that sports property.

5 In 1984, Joseph Castellano, who was at that time director of the SMG, assigned another sports property, fishing, to Kehoe in an effort to help him obtain the expertise necessary to perform other types of sports promotions. After three months, Kehoe decided, based upon the emphasis placed on the BSC by the upper echelon of Anheuser's management, that he would not be able to devote sufficient time to fishing promotions. Kehoe thus successfully requested to be relieved of fishing duties, and he never again received a promotional assignment unrelated to the BSC.

be sure, the fact that the SMG, rather than another division of Anheuser, assumed control over BSC activities evidences a motivation for the brewery's association with the club detached from altruistic notions or a desire to pacify the company's chief executive: It furnished Anheuser an opportunity to market beer.

Until 1986, Anheuser directly paid the expenses of the teams sponsored by the BSC. In that year, though, Anheuser organized the BSC as an independent nonprofit corporation; from that point on, Anheuser entered into an annual sponsorship agreement with the club, and the fee due under that agreement was paid to the BSC from the SMG sports promotional budget. After its incorporation, the BSC's board of directors included both employees and nonemployees of Anheuser.

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