Revere Nat. Corp., Inc. v. Prince George's County

819 F. Supp. 1336, 1993 U.S. Dist. LEXIS 4948, 1993 WL 110831
CourtDistrict Court, D. Maryland
DecidedFebruary 19, 1993
DocketCiv. N-92-254
StatusPublished
Cited by2 cases

This text of 819 F. Supp. 1336 (Revere Nat. Corp., Inc. v. Prince George's County) is published on Counsel Stack Legal Research, covering District Court, D. Maryland primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

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Revere Nat. Corp., Inc. v. Prince George's County, 819 F. Supp. 1336, 1993 U.S. Dist. LEXIS 4948, 1993 WL 110831 (D. Md. 1993).

Opinion

MEMORANDUM OPINION

NORTHROP, Senior District Judge.

Pending before this Court is Plaintiffs Renewed Motion for Summary Judgment (Paper Nos. 13 & 16) and Defendant’s Motion to Reconsider and Set Aside Order (Paper Nos. 17). No hearing on these motions is necessary, as hearings on the underlying issues raised were held February 28th and April 20th of 1992. Local Rule 105.6 (D.Md.1992). After a review of the pleadings and in consideration of the arguments presented in the briefs and at the hearings, the Court will grant Plaintiffs Renewed Motion for Summary Judgment and deny Defendant’s Motion to Reconsider and Set Aside Order.

I. Introduction

This case concerns a challenge under the First and Fourteenth Amendments of the United States Constitution to Part 12 of Prince George’s County’s zoning ordinance (“Ordinance”). The Ordinance consists of a comprehensive set of regulations governing the use of all signs in all zones in Prince George’s County (“County”). For example, the Ordinance regulates free standing signs and signs attached to buildings, temporary political signs on residential property, bill *1338 boards that carry commercial and noncommercial messages located in industrial zones, and signs attached to buildings that advertise or identify the business or resident located in the building. The Ordinance also governs how sign permits are obtained, how the law is enforced, which signs are exempt from the permit process, how large the signs can be, and where a sign may be located.

The sign regulations are intended to foster, among other goals, aesthetics, traffic safety, and the preservation of property values. See Ordinance Part 12 § 27-589. The Ordinance also is intended to promote sign usage (including billboards) that is compatible with the various zoned land uses, e.g. industrial, residential, highway, and rural.

The Ordinance defines a “sign” as:
[A]ny letter, word, numerical, figure, design, color, illumination, projected image, picture, illustration, decoration, emblem, symbol, trademark, flag, banner, pennant, or other device, which is used:
(A) To announce, direct attention to, identify or otherwise make anything known; or
(B) To attract attention.

Part 2 § 27-107.1(210). In pertinent part, a billboard or outdoor advertising sign is defined as:

[A] sign ... which directs attention to a business, commodity, service, entertainment, event or other activity conducted, sold, or offered elsewhere than upon the property on which the “Sign” is located.

Part 2 § 27-107.1(213). 1 As such, a billboard is any sign referring to a product or carrying a message that is not related to the property where the sign is located. This definition constitutes a short hand reference for an off-site sign. See e.g., Georgia Outdoor Advertising v. City of Waynesville, 833 F.2d 43, 45 (4th Cir.1987). Signs whose content refers to a business, or relates to the premises where the sign is displayed, are called on-site or on-premises signs. Id. at 44; see also “Sign, Business” Part 2 § 27-107.1(211).

Plaintiff, Revere National Corporation (“Revere”), is in the outdoor advertising business. Revere is the tenth largest billboard company in the nation, controls approximately two percent of a one billion dollar industry and Revere owns 7200 billboards nation-wide. Approximately 112 billboard sites are leased by the Plaintiff in the County.

Plaintiffs billboards convey both commercial and non-commercial messages. Revere’s customers who advertise commercially on billboards include hotels, restaurants, motor services, and tourist attractions. Its clientele who use billboards for noncommercial messages include: The American Red Cross, Catholic Charities, March of Dimes, the National Association For the Advancement of Colored People, Big Brothers, Big Sisters, and Crime Solvers. The non-commercial messages conveyed slogans such as “Support March of Dimes, Help Prevent Birth Defects,” “American Red Cross Will Help. Will You?,”. “Friends don’t let friends ... drive drunk,” and “Make a Difference in a Boy’s Life ... Be a Big Brother.”

On November 5, 1991, the County Council adopted an ordinance that prohibited the erection of all new billboards within the County. Council Bill No. CB-24-1991 (“CB-24-1991”). The amendment modified the Ordinance’s sections concerning signs that are prohibited. Part 12 § 27-593. This amendment became effective on December 31,1991.

On January 27,1992, the Defendant denied Revere’s request for three billboard applications. The County’s denial was predicated upon the recently enacted ordinance CB-24-1991, which banned all off-site signs, or under the County’s definition, all billboards. See Part 12 § 27-593(13) (adding “outdoor advertising signs (billboards)” to the list of prohibited signs).

Plaintiff filed this action requesting preliminary injunctive relief. Plaintiff sought a declaration that the Prince George’s County zoning ordinance was unconstitutional on its face and as applied to the Plaintiff because it violates Plaintiffs right to free speech guar *1339 anteed by the First and Fourteenth Amendments. The basis of the Ordinance’s alleged infirmity was that it accorded greater protection to commercial speech than to traditionally higher valued noncommercial speech. Further, the Ordinance, according to the Plaintiff, improperly preferred certain subject matter categories of noncommercial speech.

A hearing was conducted by this Court on February 28, 1992, and an Order issued on March 3, 1992. The Court found that the Ordinance contained the two fatal constitutional flaws cited by Plaintiff. 2 First, the Ordinance improperly preferred on-site commercial speech over on-site noncommercial speech. See Metromedia, Incorporated v. City of San Diego, 453 U.S. 490, 101 S.Ct. 2882, 69 L.Ed.2d 800 (1981) (city may not conclude that the communication of commercial information concerning goods and services connected with a particular site is of greater value than the communication of noncommercial messages); Georgia Outdoor Advertising, Inc. v. City of Waynesville, 833 F.2d 43 (4th Cir.1987). Second, the Ordinance unconstitutionally preferred certain types of noncommercial speech over other types of noncommercial speech. See Metromedia, 453 U.S. at 514-17, 101 S.Ct. at 2896-97.

Because of these infirmities, Ordinance violated Plaintiffs First and Fourteenth Amendment rights under the U.S. Constitution. Id. at 490, 101 S.Ct. at 2882. Consequently, the Court determined that Plaintiff was likely to suffer irreparable damage. Elrod v. Burns, 427 U.S. 347, 373-74, 96 S.Ct. 2673, 2689-90, 49 L.Ed.2d 547 (1976).

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819 F. Supp. 1336, 1993 U.S. Dist. LEXIS 4948, 1993 WL 110831, Counsel Stack Legal Research, https://law.counselstack.com/opinion/revere-nat-corp-inc-v-prince-georges-county-mdd-1993.