Reuben H. Donnelley Corp. v. McKinnon

688 S.W.2d 612
CourtCourt of Appeals of Texas
DecidedFebruary 21, 1985
Docket13-84-117-CV
StatusPublished
Cited by40 cases

This text of 688 S.W.2d 612 (Reuben H. Donnelley Corp. v. McKinnon) is published on Counsel Stack Legal Research, covering Court of Appeals of Texas primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Reuben H. Donnelley Corp. v. McKinnon, 688 S.W.2d 612 (Tex. Ct. App. 1985).

Opinion

OPINION

PER CURIAM.

On December 1, 1981, appellee, Thomas R. McKinnon, purchased from Albert A. Connell a franchise business known as Thrifty Rent-A-Car. In several discussions prior to the sale, McKinnon had inquired about and was assured by Connell that advertising had been secured in the upcoming year’s Yellow Page Directory. Connell had exhibited an order form contract, signed September 28,1981 by Thrifty Rent-A-Car’s then general manager with Reuben H. Donnelley (hereinafter R.H.D.), for a triple half-column ad in the Rio Grande Valley Directory to be published in February 1982. No payment was due until the advertisement appeared. The ad failed to appear. McKinnon ultimately sued Albert Connell and R.H.D., alleging negligence and violations of the Texas Deceptive Trade Practices Act, Texas Business and Commerce Code, sec. 17.41 et seq. (Vernon Supp.1984). R.H.D. answered that it had cancelled the advertising upon the instruction of the party placing the ad and denied that it had any contractual or other obligation to McKinnon. Connell answered, denying cancellation. Before trial, Connell was dismissed as a party defendant. Evidence was then presented to a jury which answered twelve special issues. The jury found, inter alia, that Connell did not cancel the Yellow Page advertisement, that R.H. D.’s cancellation was negligent, and that R.H.D. breached its express warranty to McKinnon d/b/a Thrifty Rent-A-Car to provide advertising. The trial court entered judgment against R.H.D. for $212,000.00 plus attorney’s fees.

R.H.D. brings forward thirteen points of error. Appellant’s first, second and fourth points of error are all based on the premise that R.H.D. had no contractual relationship with McKinnon. We disagree.

As noted earlier, Thrifty Rent-A-Car’s general manager entered into a contract for the advertisement on September 28, 1981, shortly before the directory’s October 9 closing date. About two months after the advertising order was placed, and after the directory’s closing date, but before the ^publication date, Connell and McKinipoh contracted for the sale of the fraucKise business known as Thrifty Rent- ¿¿Gav. Appellant does not assert on appeal that the advertisement contract was not “transferred” by the contract for sale of the franchise; his argument is that the transfer was unauthorized, that appellant had no notice of it, and that, therefore, the transfer was ineffective to cause appellant any obligation to appellee. Appellant characterizes this transfer as an assignment, points to the following provision in its order form contract with Connell and asserts that the order was not assignable:

12. This agreement shall inure to and be binding upon the successors and assigns of the parties hereto; provided, however, that it shall not be assigned *615 without the prior written consent of RHD. 1

Appellee, for his part, characterizes the transfer as a succession and asserts that the above provision is inapplicable to this case. We find, for the following reasons, that the label descriptive of this transfer is not critical to the outcome of the case and that, under the circumstances of this case, RHD had a contractual obligation to provide yellow page advertising to the Thrifty Rent-A-Car franchise.

If appellee is classified as a “successor,” the requirement of written consent to make the transfer effective would be inapplicable, and, therefore, the transfer would be valid. The result, however, is no different if appellee is classified as an “assignee,” because the contract term only forbids assignment; it does not render an assignment ineffective. See Restatement, Second, Contracts § 322(2) which provides, in part:

A contract term prohibiting assignment of rights under the contract, unless a different intention is manifested,
(b) gives the obligor a right to damages for breach of the terms forbidding assignment but does not render the assignment ineffective.

Similar provisions, although limited in scope, are contained in the Texas Business and Commerce Code. See §§ 2.210; 9.104(6) and 9.318(d). See also Gips v. Red Robin Corporation, 366 S.W.2d 853 (Tex. Civ.App. — Houston 1963, writ refd n.r.e.). Accordingly, we disagree with appellant that it had no contractual duty to provide advertising to McKinnon’s Thrifty Rent-A-Car. Appellant’s first, second, and fourth points of error are overruled.

In his third point of error, appellant argues that, even if a contract did exist between appellant and appellee, the trial court awarded excessive damages as the order form contract provided that in the event of “any error or omission in the publication of or failure to publish any item ... the liability of RHD ... shall be limited to the charges for the publication in such directory of the item of the advertising involved....” Appellant cites Wade v. Southwestern Bell Telephone Co., 352 S.W.2d 460 (Tex.Civ.App. — Austin 1961, no writ) for the proposition that these limiting clauses for errors and omissions are valid and enforceable. Wade, however, was an action for breach of contract rather than negligence or deceptive trade practices. There are several Texas cases where contractual provisions limiting damages have not been enforced. For example, in DeKalb Hybrid Seed Company v. Agee, 293 S.W.2d 64 (Tex.Civ.App. — Beaumont 1956, writ ref’d n.r.e.), an order form for baby chicks contained a clause limiting the seller’s liability to the price of the chicks. The Court of Civil Appeals held that the buyer’s measure of damages was not limited to the purchase price where his cause of action was for fraud (an intentional tort) rather than for the rescission of the contract. See also F.H. Woodruff & Sons v. Brown, 256 F.2d 391 (5th Cir.1958); Andrews v. Powell, 242 S.W.2d 656 (Tex.Civ.App. — Texar-kana 1951, no writ). Recently, this Court was presented with the same issue, but, because of the disposition, was not required to address whether recovery for lost profits is foreclosed by a contractual limitation of liability. See Goldson v. Southwestern Bell Telephone Co., 659 S.W.2d 902 (Tex.App. — Corpus Christi 1983, no writ). In addition, the Texas Supreme Court was not required to decide that issue in White v. Southwestern Bell Telephone Company, Inc., 651 S.W.2d 260 (Tex.1983).

*616 We now address that issue. Appellant contends that similar provisions have been upheld in sixteen states and should be upheld in Texas. See McClure Engineering Associates, Inc. v. Reuben H. Donnelley Corp.,

Free access — add to your briefcase to read the full text and ask questions with AI

Related

Banco Popular, North America v. Cynthia Kanning
638 F. App'x 328 (Fifth Circuit, 2016)
Detric Sheffield v. State
Court of Appeals of Texas, 2007
Texas Development Co. v. Exxon Mobil Corp.
119 S.W.3d 875 (Court of Appeals of Texas, 2003)
Mobile Electronic Service, Inc. v. FirsTel, Inc.
2002 SD 87 (South Dakota Supreme Court, 2002)
Mobile Electric v. Firstel
2002 SD 87 (South Dakota Supreme Court, 2002)
In Re Kaufman
2001 OK 88 (Supreme Court of Oklahoma, 2001)
Rumbin v. Utica Mutual Insurance
757 A.2d 526 (Supreme Court of Connecticut, 2000)
Jackson Law Office, P.C. v. Chappell
37 S.W.3d 15 (Court of Appeals of Texas, 2000)
Lukasik v. San Antonio Blue Haven Pools, Inc.
21 S.W.3d 394 (Court of Appeals of Texas, 2000)
Augusta Court Co-Owners' Ass'n v. Levin, Roth & Kasner, P.C.
971 S.W.2d 119 (Court of Appeals of Texas, 1998)
Pigman v. Ameritech Publishing, Inc.
641 N.E.2d 1026 (Indiana Court of Appeals, 1994)
Posey v. Southwestern Bell Yellow Pages, Inc.
878 S.W.2d 275 (Court of Appeals of Texas, 1994)
Fox Electric Co. v. Tone Guard Security, Inc.
861 S.W.2d 79 (Court of Appeals of Texas, 1993)
Southwestern Bell Telephone Co. v. DeLanney
809 S.W.2d 493 (Texas Supreme Court, 1991)

Cite This Page — Counsel Stack

Bluebook (online)
688 S.W.2d 612, Counsel Stack Legal Research, https://law.counselstack.com/opinion/reuben-h-donnelley-corp-v-mckinnon-texapp-1985.