Reiffer v. NYC Luxury Limousine Ltd

CourtDistrict Court, S.D. New York
DecidedJune 15, 2023
Docket1:22-cv-02374
StatusUnknown

This text of Reiffer v. NYC Luxury Limousine Ltd (Reiffer v. NYC Luxury Limousine Ltd) is published on Counsel Stack Legal Research, covering District Court, S.D. New York primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Reiffer v. NYC Luxury Limousine Ltd, (S.D.N.Y. 2023).

Opinion

UNITED STATES DISTRICT COURT ELECTRONICALLY FILED DOC #: _________________ SOUTHERN DISTRICT OF NEW YORK DATE FILED: 6/15/2023 ----------------------------------------------------------------- X : PAUL REIFFER, : : Plaintiff, : 1:22-cv-2374-GHW : -against- : MEMORANDUM : OPINION & ORDER NYC LUXURY LIMOUSINE LTD., : : Defendant. : : ----------------------------------------------------------------- X GREGORY H. WOODS, United States District Judge: Plaintiff, Paul Reiffer, is a professional photographer. He created, and copyrighted, an image of the New York skyline framed by the Brooklyn Bridge and the East River. Mr. Reiffer’s name appeared in the image in bold text. Defendant, NYC Luxury Limousine Ltd., operates a limousine business in the New York City area. Defendant saw Plaintiff’s work and decided to use it as the main background image for Defendant’s commercial website—so it did. And in doing so, Defendant removed Mr. Reiffer’s name from the image. Defendant did not ask for permission. Because Defendant copied Plaintiff’s copyrighted image without permission and removed copyright management information from it, Defendant is liable for violations of the Copyright Act and the Digital Millennium Copyright Act. And because the position taken by Defendant in this litigation was objectively unreasonable, and dismissively trivialized Plaintiff’s action, Defendant must pay Plaintiff’s reasonable attorney’s fees and costs. I. BACKGROUND A. Facts Mr. Reiffer is a professional photographer. Defendant’s Response to Local Rule 56.1 Statement, Dkt. No. 35 (the “56.1 Response”) ¶ 1. In 2017, Mr. Reiffer created the photograph of the New York City skyline shown below (the “Work’”). Id. ¥ 2.

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= a ie Cats : : a —- □□ a =~ ee Dkt. No. 34, Ex. 2. When he created the Work, Mr. Reiffer applied “copyright management information” to the Work. 56.1 Response § 3. As shown above, that information consists of Mr. Reiffer’s name in a white font superimposed over the deep blue of the East River: the information is Clearly evident. Mr. Reiffer registered the Work with the Register of Copyrights on May 8, 2017. Id. § 4; Dkt. No. 34, Ex. 1 (evidence of registration). On September 21, 2021, Mr. Reiffer discovered that an altered version of the Work was being used as the main background image on www.nynylimo.com (the “Website”). 56.1 Response 46. The Website is owned, controlled and operated by Defendant, which, as its name suggests, operates a limousine business. Id. {| 7. When Defendant placed the Work on its website, 1t altered the image. Most importantly, it cropped the image so that the copyright management information with Mr. Reiffer’s name could no longer be seen. Defendant also altered the Work by adding a stray black dot in the sky between the buildings to the left of the center of the Work. Id § 30. This is an image of the Work as it appeared

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Dkt. No. 34, Ex. 3. Defendant was not authorized to display the Work in any form. 56.1 Response 24-27. Defendant was not authorized to alter the Work; it was certainly not authorized to remove Mr. Reiffer’s name from the image. As a professional photographer, Mr. Reiffer licenses his images for money. Mr. Reiffer presented undisputed evidence that he has licensed other images for what he describes as “similar” use for between €5,800 and €8,900. Plaintiff's Declaration in Support of Summary Judgment, Dkt. No. 34-8 (“Reiffer Decl.) at § 18; Dkt. No. 34-4. Mr. Reiffer has asserted that his price to hcense the Work for use on Defendant’s website would have been $8,500. Reiffer Decl. ¥ 18. B. Procedural History Mr. Reiffer initiated this action on March 23, 2022. Dkt. No. 1. The Court ordered the parties to attend mediation prior to the initial pretrial conference. Dkt. No. 7. On April 18, 2022, Defendant filed an answer to Plaintiff's complaint. Dkt. No. 10 (the “Answer’).

Ominous signs of Defendant’s unwillingness to engage meaningfully in the litigation emerged shortly thereafter. On June 22, 2022, the mediation office reported that the Court-ordered mediation had not taken place because “one or both parties failed . . . to participate in the mediation.” Dkt. No. 12. It soon emerged that Defendant’s counsel was the person who had failed to participate, for on the same date, Plaintiff’s counsel wrote the Court requesting an extension of time to complete the mediation. Dkt. No. 13. Plaintiff’s counsel reported that “Defendant’s

counsel has been unresponsive to requests to confirm his availability to mediate . . . .” Id. Plaintiff’s counsel asserted that he “continue[d] to believe that mediation would greatly benefit the parties at this point.” Id. at 2. Hopeful that the parties would work to resolve the case early through settlement discussions through the ordered mediation process, the Court granted the requested extension of time to permit the parties to engage in mediation to resolve the case. Dkt. No. 14. But on July 12, 2022, Plaintiff’s counsel sent the Court another letter writing to “inform the court of Defendant’s noncompliance with your Honor’s order . . . .” Dkt. No. 15. Defendant’s counsel had not made himself available to mediate the dispute. Defendant responded the next day, sphinxlike, that “I am seeking to resolve this matter with my Adversary without Court intervention and will continue to do so.” Dkt. No. 16. The response did not explain why Defendant had not complied with the Court’s order that the parties participate in the Court’s (free) mediation program to help them resolve the case early. With Defendant unwilling or unable to attempt to resolve the case through the Court-ordered mediation, the case moved forward toward the scheduled initial

pretrial conference. In its order scheduling the initial pretrial conference, the parties were directed to submit a joint letter to the Court in anticipation of the conference. Dkt. No. 8. The deadline for submission of that letter came and went, so the Court ordered the parties to comply. Dkt. No. 18. Plaintiff responded to the order later the same day. Dkt. No. 19. But rather than submitting a joint letter developed with the input of Defendant, Plaintiff submitted a letter that was written without the input of Defendant. In it, Plaintiffs informed the Court that “[d]espite best efforts, Plaintiff is unable to reach Defendant’s counsel which is inhibiting the resolution and progress of this case.” Id. at 3. Plaintiff still noted his desire to resolve the case early through a negotiated resolution: “Plaintiff[] would like to request a settlement conference.” Id. The Court held the initial pretrial conference on July 21, 2022. Defendant’s counsel

appeared together with counsel for Plaintiff. During the conference, each of the parties had the opportunity to describe their view of the case. Defendant’s counsel described the case as a minor one, and notwithstanding his failure to attend the previously ordered mediation sessions, emphasized his interest in resolving the case through mediation: MR. DEMAIO: I think that it’s a very minor case. It lends itself to a prompt settlement. And I think that the best way to handle it, with your Honor’s indulgence, is maybe to -- I’m mostly a state creature, I’m actually doing this case pro bono, this poor man lost everything during COVID – I’m hoping that we can set it down -- in the state court we call it a mediation, I’m assuming that there’s a very similar procedure here in the federal court -- where we can try to resolve it. He’s willing to pay some money.

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Bluebook (online)
Reiffer v. NYC Luxury Limousine Ltd, Counsel Stack Legal Research, https://law.counselstack.com/opinion/reiffer-v-nyc-luxury-limousine-ltd-nysd-2023.