ReBath LLC v. Foothills Service Solutions Company

CourtDistrict Court, D. Arizona
DecidedJune 9, 2021
Docket2:21-cv-00870
StatusUnknown

This text of ReBath LLC v. Foothills Service Solutions Company (ReBath LLC v. Foothills Service Solutions Company) is published on Counsel Stack Legal Research, covering District Court, D. Arizona primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
ReBath LLC v. Foothills Service Solutions Company, (D. Ariz. 2021).

Opinion

1 WO 2 3 4 5 6 IN THE UNITED STATES DISTRICT COURT 7 FOR THE DISTRICT OF ARIZONA

9 ReBath LLC, No. CV-21-00870-PHX-DWL

10 Plaintiff, ORDER

11 v.

12 Foothills Service Solutions Company, et al.,

13 Defendants. 14 15 In 2017, Plaintiff ReBath LLC (“ReBath”) executed a franchise agreement with 16 Defendant Foothills Service Solutions Company (“Foothills”) that allowed Foothills to 17 operate a ReBath franchise in North Carolina. In May 2021, the parties’ business 18 relationship broke down, prompting ReBath to announce that it was terminating the 19 franchise agreement and Foothills to dispute whether the termination was proper. The 20 parties then rushed to court and filed dueling lawsuits with dueling temporary restraining 21 order (“TRO”) requests. After the lawsuits were consolidated, the Court held a TRO 22 hearing on June 3, 2021. For the reasons that follow, ReBath’s motion is granted in part 23 and denied in part and Foothills’ motion is denied. 24 BACKGROUND 25 I. Factual Background 26 The following facts are derived from documentary evidence admitted during the 27 TRO hearing and from witness testimony during that hearing. 28 ReBath is the country’s largest bathroom remodeling company. It offers remodeling 1 services through 107 franchises in 45 states. ReBath also manufactures and sources some 2 remodeling products and sells those products to its franchisees. (Ex. 4 at RB49.)1 ReBath 3 trains and supports its franchisees using a variety of materials, methods, standards, 4 strategies, policies, procedures, techniques, training, specifications, and accumulated 5 experience that ReBath collectively calls the “System.” (Id.) The System is compiled in 6 ReBath’s confidential Systems Manual (the “Manual”). (Id.) ReBath also has various 7 “trade names, trademarks, service marks, tradestyles, logos, [and] designs” that are used in 8 connection with operating a ReBath franchise (the “Marks”). (Id.) Together, the Court 9 will refer to ReBath’s Marks and confidential and proprietary material, including the 10 System and the Manual, as ReBath’s intellectual property (“IP”). 11 By entering into franchise agreements, franchisees gain the benefit of ReBath’s IP, 12 brand, goodwill, products, and support. The flipside, as ReBath CEO Brad Hillier 13 (“Hillier”) testified, is that ReBath retains significant control over these benefits, merely 14 loaning the Manual to franchisees, designating all aspects of the System and Manual as 15 confidential, and requiring their immediate return—as well as the immediate disuse of all 16 IP—upon termination of a franchise agreement. (See also id. at RB63, RB71, RB89.) 17 On January 31, 2017, ReBath entered into a franchise agreement (the “Franchise 18 Agreement” or the “Agreement”) with Foothills for a ten-year term. (Ex. 4 at RB55, 19 RB101.) Under the Agreement, Foothills would operate in the Charlotte, North Carolina 20 area, gaining the benefit of ReBath’s IP, products, and support. (Id. at RB49-50, RB103.) 21 Foothills, in turn, promised among other things to pay monthly royalties on its sales (id. at 22 RB67) and to purchase a yearly quota of ReBath products (id. at RB52). Foothills also 23 promised that after the Agreement terminated or otherwise expired, it would not operate or 24 otherwise engage in any business offering similar products or services within a 20-mile 25 radius of the Charlotte-area territory. (Ex. 5 at RB91-92.) Defendant Norman Christopher 26 Woods (“Woods”), Foothills’ president, signed the Agreement on behalf of his company 27

28 1 The Court cites the parties’ stipulated exhibits. Specific page numbers are cited by Bates number. Leading zeros in the Bates numbers are omitted. 1 and also signed a payment and performance guarantee as personal guarantor of Foothills’ 2 performance under the Agreement. (Id. at RB101, RB105-06.)2 3 Foothills performed its contractual duties without major incident throughout 2017, 4 2018, and 2019. Hillier testified that Foothills had some financial trouble, which the parties 5 discussed over the phone around fall 2019, but his concerns were assuaged by the fact that 6 ReBath was negotiating a nationwide Installation Services Agreement with home 7 improvement retailer Lowe’s—if Foothills could participate in this program, its sales 8 would likely increase. 9 On December 5, 2019, ReBath entered into the Lowe’s agreement. (Ex. 7 at 10 RB131.) On January 13, 2020, Foothills signed an agreement with ReBath to participate 11 in the Lowe’s program. (Ex. 8 at RB164, RB171.) Sales derived from the Lowe’s program 12 ended up constituting around 40 percent of Foothills’ business in 2020 and during the first 13 four months of 2021. (Ex. 33 at RB228.) 14 Beginning in May 2020, Lowe’s and ReBath began to complain about issues with 15 Foothills’ performance, in particular its “spill rates”—that is, the number of customer 16 inquiries and referrals not converted into final sales—as well as its “lead times,” or the 17 number of weeks between when a customer would purchase the renovation and Foothills 18 would complete it. (Exs. 13-15, 18, 21 ¶¶ 5-6, 111, 116, 119.) Although ReBath and 19 Foothills attempted to implement various strategies to improve Foothills’ spill rates and 20 lead times (Exs. 12, 16-21, 31, 109-10), these efforts ultimately did not allay Lowe’s 21 concerns, as explained further below. 22 It should be noted that Foothills’ business in 2020 and 2021 was not without its 23 bright spots. In a 2020 customer survey of all ReBath franchises, Foothills had the highest 24 reputation score in the entire country. (Ex. 103.) Year-to-date sales figures for the 25 Foothills franchise show that, in 2021, Foothills was on track to meet or exceed its 2020 26 sales. (Ex. 33.) And in the Court’s view, Woods testified credibly and sincerely that 27

28 2 For convenience, the Court uses the term “Foothills” generally to refer to both Defendants, unless discussing Woods specifically. 1 although it had taken time for Foothills to establish itself, things were improving and the 2 business was overall doing well. Hillier’s testimony also acknowledged that Foothills had 3 been successful in certain aspects of its business. 4 Nevertheless, Lowe’s cancelled its arrangement with Foothills on April 14, 2021. 5 (Ex. 32.) Woods learned this news during an April 19, 2021 phone call (Ex. 21 ¶ 10) and 6 received formal notice in a May 4, 2021 letter. (Ex. 9.) 7 ReBath was distressed by Foothills’ exclusion from the Lowe’s program. Hillier 8 feared that, given Lowe’s significance to Foothills’ overall sales, this development would 9 render Foothills’ business unsustainable. Hillier was also concerned that not having a 10 ReBath franchise operating under the Lowe’s program in Charlotte, which Hillier stated is 11 a particularly important market for Lowe’s, could jeopardize ReBath’s national 12 relationship with the retailer. 13 Notwithstanding these concerns, the validity of the ReBath-Foothills Franchise 14 Agreement was not contingent on Foothills’ continued participation in the Lowe’s 15 program. This created a dilemma for ReBath, which hoped to replace Foothills as a 16 franchisee but could not invoke the Lowe’s situation as the basis for terminating the 17 Franchise Agreement. 18 ReBath thus explored two different paths for replacing Foothills as a franchisee. 19 The first was to locate a different ReBath franchisee who might be interested in buying out 20 Foothills and taking over the Charlotte territory. (During the TRO hearing, Hillier 21 characterized this as a “kind of brokered outcome [that] might ultimately produce the best 22 result.”) ReBath was able to identify such a franchisee and presented the idea to Woods 23 (Exh. 21 ¶ 12), but as discussed in more detail below, the idea ultimately fizzled. 24 The other path was to formally terminate Foothills as a franchisee based on 25 violations of the Franchise Agreement.

Free access — add to your briefcase to read the full text and ask questions with AI

Related

Zobmondo Entertainment, LLC v. Falls Media, LLC
602 F.3d 1108 (Ninth Circuit, 2010)
Earth Island Institute v. Carlton
626 F.3d 462 (Ninth Circuit, 2010)
Enyart v. National Conference of Bar Examiners, Inc.
630 F.3d 1153 (Ninth Circuit, 2011)
United States v. Bernice T. Morales
978 F.2d 650 (Eleventh Circuit, 1992)
Samuel Lopez v. Janice Brewer
680 F.3d 1068 (Ninth Circuit, 2012)
Shell Offshore, Inc. v. Greenpeace, Inc.
709 F.3d 1281 (Ninth Circuit, 2013)
Valley Medical Specialists v. Farber
982 P.2d 1277 (Arizona Supreme Court, 1999)
Compass Bank v. Hartley
430 F. Supp. 2d 973 (D. Arizona, 2006)
Environmental Council of Sacramento v. Slater
184 F. Supp. 2d 1016 (E.D. California, 2000)
County of La Paz v. Yakima Compost Co.
233 P.3d 1169 (Court of Appeals of Arizona, 2010)
Beaudry v. Insurance Co. of the West
50 P.3d 836 (Court of Appeals of Arizona, 2002)
Grosvenor Holdings, L.C. v. Figueroa
218 P.3d 1045 (Court of Appeals of Arizona, 2009)
Arizona Dream Act Coalition v. Janice Brewer
757 F.3d 1053 (Ninth Circuit, 2014)
2Die4Kourt v. Hillair Capital Management, LLC
692 F. App'x 366 (Ninth Circuit, 2017)
Otr Wheel Engineering v. West Worldwide Services
897 F.3d 1008 (Ninth Circuit, 2018)
Federal Trade Commission v. Affordable Media, LLC
179 F.3d 1228 (Ninth Circuit, 1999)

Cite This Page — Counsel Stack

Bluebook (online)
ReBath LLC v. Foothills Service Solutions Company, Counsel Stack Legal Research, https://law.counselstack.com/opinion/rebath-llc-v-foothills-service-solutions-company-azd-2021.