RDPA, LLC v. Geopath, Inc.

CourtDistrict Court, S.D. New York
DecidedJune 15, 2021
Docket1:20-cv-03573
StatusUnknown

This text of RDPA, LLC v. Geopath, Inc. (RDPA, LLC v. Geopath, Inc.) is published on Counsel Stack Legal Research, covering District Court, S.D. New York primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
RDPA, LLC v. Geopath, Inc., (S.D.N.Y. 2021).

Opinion

USDC SDNY DOCUMENT SOUTHERN DISTRICT OF NEW YORK DOC #: ccna a a naan IK DATE FILED:_ 6/15/2021 RDPA, LLC, : Plaintiff, : : 20-cv-3573 (LJL) -V- : : OPINION AND ORDER GEOPATH, INC., : Defendant. :

LEWIS J. LIMAN, United States District Judge: Defendant Geopath, Inc. (““Geopath”) moves, pursuant to Federal Rule of Civil Procedure 12(b)(6), to dismiss the complaint of Plaintiff RDPA, LLC (““RDPA”) for failure to state a claim. For the following reasons, the motion is granted. BACKGROUND RDPA is a Seattle, Washington based limited liability corporation. Dkt. No. | (the “Complaint”) § 2. Geopath is a corporation headquartered and incorporated in the state of New Id. 43. The Patents RDPA is the sole owner of all rights, title, and interest in and to five patents relevant to this case (collectively the “Asserted Patents”).' All five Asserted Patents were addressed to solving a challenge faced by businesses that advertise their goods or services through public media displays: how to measure the public’s exposure to public media displays, such as billboards, in order better to understand the reach of such displays. Id. 435. The population that

' All five patents are related as continuations and divisionals of each other, and as such disclose the same subject matter and have substantially the same specification.

is exposed to such displays—whether on billboards on the sides of highways or on kiosks in bus depots or other internal locations—is inherently transient and may have limited recall. Indeed, “[a]s many media providers are well aware, some media displays can convey a message, and change a respondent’s behavior, without the respondent actively recalling that they were exposed to the media display.” Dkt. No. 1, Ex. A at 26. It may be difficult to reconstruct the

demographics of every person who passes by a public media display. Id. The absence of readily-available data tracking exposure and reaction to public media displays presents challenges both to those who offer such displays and to those who employ them. “[P]ublicly viewable media display providers could not take advantage of media-buying changes and thereby increase market share against other measured media . . . In fact, many media display providers did not even consider publicly displayed media as there was no reliable measurement system to gauge exposure.” Id. Thus, “it would be an advantage to provide accurate measurements of exposure to public media displays in order to obtain exposure, reach and frequency statistics that can justify the value of such media displays.” Id.

Previous methods for tracking exposure to media displays had limitations. One method involved installing radio devices in vehicles that respond to radios on media displays. Id. This method required that radios be installed on every media display to be surveyed. Id. “Leaving a radio off a particular media display would mean that media display has no chance of being assessed.” Id. Another method was the use of consumer surveys, which are limited by the fact that respondents rarely remember all the media displays they have been exposed to. Id. Finally, other methods had employed vehicle tracking, which, though “marginally effective,” were of limited value because “[o]ver an extended period of time many vehicles will have different occupants having different demographics,” and because “under ordinary circumstances, vehicles are not allowed in” areas designated for pedestrians. Id. The Asserted Patents, individually and as a group, disclosed a system and method for using monitoring devices in order to assess the exposure of media displays. Dkt. No. 1 ¶ 37. Concepts disclosed in the Asserted Patents included “allowing satellite positioning system (e.g., GPS) enabled monitoring devices to track the movement of multiple respondents and a post

processing server to rate the effectiveness of the media display using the geo location data from the monitoring devices.” Id. ¶ 38. A. The ʼ131 Patent On November 29, 2005, the United States Patent and Trademark Office (“USPTO”) issued U.S. Patent Number 6,970,131 (the “’131 Patent”), entitled “Satellite Positioning System Enabled Media Measurement System and Method.” Id. ¶ 9. The ʼ131 Patent issued from U.S. patent application Serial Number 10/686,872 filed on October 16, 2003. The ʼ131 Patent was directed toward “utilizing monitoring devices for determining the effectiveness of various locations” for public media displays. Dkt. No. 1, Ex. A at 26. The ʼ131 Patent proposed the use of satellite and radio frequency location tracking systems, such as GPS, to determine to which

media displays respondents were exposed. Id. This information could then be used to determine the effectiveness of the media display based upon reach and frequency. Id. Claim 1 of the ʼ131 patent, recites as follows:

A computer-implemented method of determining the effectiveness of media displays, the method comprising: (a) Storing geo data in a plurality of respondent monitoring devices as said plurality of respondent monitoring devices move along respective path of travel, at least a portion of said geo data derives from a satellite positioning system (“SPS”), said stored geo data representing the movement of said plurality of respondent monitoring devices along said respective paths of travel; and (b) downloading said geo data stored in said plurality of respondent monitoring devices to a post processing server for: (i) matching the locations of a plurality of media displays to positions on said respective paths of travel of said plurality of respondent monitoring devices represented by said geo data; and (ii) rating the effectiveness of said plurality of media displays based on said matches between said plurality of media display locations and said positions on said respective paths of travel of said plurality of respondent monitoring devices represented by said geo data.

Dkt. No. 1, Ex. A at 38. In essence, it claims as a method the use of GPS technology generally to capture location data from devices as they travel along a designated path and pass public media displays and then to use the data captured by the GPS technology to rate the effectiveness of the media displays. Claim 3 of the ʼ131 Patent recites as follows: “The method of claim 1, wherein rating the effectiveness of said media displays comprises determining the reach and frequency of said media displays.” Id. Claim 7 of the ʼ131 Patent recites as follows: “The method of claim 1 wherein said geo data is grouped in accordance with the demographics of said respondents.” Id. B. The ʼ619 Patent On May 2, 2006, the USPTO issued U.S. Patent Number 7,038,619 (the “ʼ619 Patent”) entitled “Satellite Positioning System Enabled Media Measurement System and Method.” Id. ¶ 13. The ʼ619 Patent issued from U.S. patent application Serial Number 10/318,422 filed on December 11, 2002 and discloses and relates to assessing the effectiveness of media displays. Id. ¶ 14. Like the ʼ131 Patent, the ʼ619 Patent was directed toward a method for tracking individuals and their exposure to media displays by using a satellite positioning system. Dkt. No. 1, Ex. B at 26.

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Bluebook (online)
RDPA, LLC v. Geopath, Inc., Counsel Stack Legal Research, https://law.counselstack.com/opinion/rdpa-llc-v-geopath-inc-nysd-2021.