Rayco Manufacturing Co. v. Layco Auto Seat Cover Center, Inc.

205 Misc. 827, 130 N.Y.S.2d 108, 101 U.S.P.Q. (BNA) 39, 1954 N.Y. Misc. LEXIS 3268
CourtNew York Supreme Court
DecidedMarch 23, 1954
StatusPublished
Cited by9 cases

This text of 205 Misc. 827 (Rayco Manufacturing Co. v. Layco Auto Seat Cover Center, Inc.) is published on Counsel Stack Legal Research, covering New York Supreme Court primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Rayco Manufacturing Co. v. Layco Auto Seat Cover Center, Inc., 205 Misc. 827, 130 N.Y.S.2d 108, 101 U.S.P.Q. (BNA) 39, 1954 N.Y. Misc. LEXIS 3268 (N.Y. Super. Ct. 1954).

Opinion

Matthew M. Levy, J.

Section 964 of the Penal Law is a hybrid statute. Roughly condensed, this legislative enactment has made it a misdemeanor for one — with intent to deceive or mislead the public — to use the name, designation or style of any other person, firm or corporation (or any symbol or simulation thereof) when such use may deceive or mislead the public as to [829]*829the identity or connection of the user. In addition, the section further provides that Whenever there shall be an actual or threatened violation of this section, an application may be made to a court or justice having jurisdiction to issue an injunction, upon notice to the defendant of not less than five days, to enjoin and restrain said actual or threatened violation; and if it shall appear to the satisfaction of the court or justice that the defendant is in fact assuming, adopting or using such name, or is about to assume, adopt or use such name, and that the assumption, adoption or use of such name may deceive or mislead the public, an injunction may be issued by said court or justice, enjoining and restraining such actual or threatened violation without requiring proof that any person has in fact been deceived or misled thereby ”. Invoking the civil remedy afforded by the statute, the petitioners, Rayco Mfg. Co. and Rayco Bronx, Inc., bring this proceeding to enjoin the respondents,' Layco Auto Seat Cover Center, Inc., and Lee Geber, its president, from using the name Layco ”, or any other simulation or approximation thereof in connection with their business.

The petitioner Rayco Mfg. Co. was organized as a New Jersey corporation in 1945. It is engaged in the business of manufacturing automobile seat covers and automobile convertible tops, and of selling the same to approximately eighty franchised dealers and distributors in about thirty States. The name “ Rayco ” has been used in connection with its products since its incorporation, and in 1952 it received a trade-mark certificate. Almost $1,900,000 has been spent in advertising its products in newspapers, radio and television, and its sales for the year 1953 are estimated to have exceeded $8,000,000. The other petitioner, Rayco Bronx, Inc. (a New York corporation), is a franchised dealer and distributor of Rayco Mfg. Co., selling the products manufactured by that petitioner, and featuring the name Rayco ” in the sale of such products. Rayco Bronx, Inc., was incorporated in 1949. Since then it has had its store in the borough of the Bronx, in the city of New York.

The guiding spirit behind Layco Auto Seat Cover Center, Inc., is the individual respondent, one Lee Geber, who was employed by the petitioner Rayco Mfg. Co. as a field representative from September, 1950, to November, 1952. In July, 1953, Geber incorporated Layco under the laws of this State, and it too is in the business of selling and installing automobile seat covers and automobile convertible tops. Its store is also located in The Bronx, within a few miles of the store of Rayco Bronx, Inc., [830]*830and of other franchised dealers and distributors of the petitoner Rayco Mfg. Co., all of whom feature the same signs, displays, and slogans on their store fronts. As a former Eayco employee Geber obviously knew of the prominence of the name ‘ ‘ Rayco ’ ’ long before the incorporation of his own company, and knew too of its advertising value. G-eber gives three unrelated explanations of his choice of ‘1 Layco ’ ’ as the first name of his corporation. He says that the nature of his business is that of laying covers ” on automobiles, and that what he did was to take the first three letters of laying ” and the first two of cover ” and thus was born the name “ Layco ”. He further states that the name he chose was appropriate because he sells Lako ” convertible automobile tops. And he also alleges that his first name is not Lee ”— as he was sued and as he signs and swears to his affidavit without objection — but Leo ”, and that he conceived Layco ” by using the first and last letters of his first name.

The advertising signs used by the respondents at their store are strikingly similar to those employed by the petitioners. For example, Layco ” is in almost identical distinctive design as “ Rayco ”. The words “ auto seat covers ” appear in related juxtaposition and in large bold print in both instances (except that in' the case of ‘ ‘ Layco ’ ’ the word ‘ ‘ cover ” is in the singular, while in the case of ‘ Rayco ” it is in the plural). The other phrase which is featured in the signs is Installed Free In 30 Minutes ”, and this phrase too is set up in almost identical fashion, even to the point where the only word which is in script is the word free ” (except that in the Layco sign it is also underlined). The respondents do not sell any Eayco products. They do handle ‘ ‘ Howard Zink ’ ’ seat covers — but the name of this supplier as printed on the respondents’ store signs is significantly minimized. They also sell Laico ” convertible automobile tops — but the name or style of this concern is not given display at all.

I have no doubt that the name, signs, legends and forms adopted by the respondents intentionally and deliberately simulate the petitioners’ established name, displays, designs and slogans. Under the express provisions of the statute no proof is required that any person has in fact been deceived or misled, though some proof has been presented (by affidavit) that there has been confusion in the minds of some members of the public with respect to who is operating the respective stores of the parties.

[831]*831Because the relief here sought is so summary and sweeping, I have carefully examined not only all of the decisions cited by the respondents in opposition to the application, but other precedents as well. I am strongly persuaded that if an injunction is not to be granted here, the civil remedy created by the section is not ever to be utilized — unless perhaps there has been a prior conviction under the penal provisions of the section. But that, it seems to me, is obviously not the intent of the Legislature. That is certainly not expressly provided for, and it is clear from a reading of the statute that it was not intended that the summary remedy on the civil side await disposition of the charge in the criminal courts. “ Clearly the scheme of the statute is to create two avenues whereby the evil which it denounces may be reached. First, those charged with the enforcement of the criminal law may prosecute the offender as a criminal. Second, the aggrieved individual may have speedy relief on the civil side by the preventive device of an injunction.” (Matter of Julius Restaurant v. Lombardi, 282 N. Y. 126, 129.)

Doubtless, in a statutory proceeding such as this — as distinguished from the normal action in equity — mere priority of use, however extensive, is insufficient upon which to enjoin infringement or unfair competition. But, while the statute is in part criminal — and in a criminal prosecution under it, guilt must of course be proved beyond a reasonable doubt — that is not the measure of proof, where, as here, the civil phase of the section is invoked (Matter of Overseas News Agency v. Overseas Press, 183 Misc. 40, affd. 268 App. Div. 856). There must be — but it is sufficient if there be — “ conclusive evidence of intent ‘to deceive and mislead the public’ ” (Association of Contr. Plumbers of City of N. Y. v. Contracting Plumbers Assn.

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205 Misc. 827, 130 N.Y.S.2d 108, 101 U.S.P.Q. (BNA) 39, 1954 N.Y. Misc. LEXIS 3268, Counsel Stack Legal Research, https://law.counselstack.com/opinion/rayco-manufacturing-co-v-layco-auto-seat-cover-center-inc-nysupct-1954.