Puma v. W-Mart Stores East

CourtNew Mexico Court of Appeals
DecidedAugust 9, 2022
StatusUnpublished

This text of Puma v. W-Mart Stores East (Puma v. W-Mart Stores East) is published on Counsel Stack Legal Research, covering New Mexico Court of Appeals primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Puma v. W-Mart Stores East, (N.M. Ct. App. 2022).

Opinion

The slip opinion is the first version of an opinion released by the Chief Clerk of the Supreme Court. Once an opinion is selected for publication by the Court, it is assigned a vendor-neutral citation by the Chief Clerk for compliance with Rule 23-112 NMRA, authenticated and formally published. The slip opinion may contain deviations from the formal authenticated opinion.

1 IN THE COURT OF APPEALS OF THE STATE OF NEW MEXICO

2 Opinion Number: ________________

3 Filing Date: August 9, 2022

4 No. A-1-CA-38023

5 BRUCE PUMA and KATHLEEN PUMA, 6 for Themselves and All Others Similarly 7 Situated,

8 Plaintiffs-Appellees/Cross-Appellants,

9 v.

10 WAL-MART STORES EAST, LP; APPLICA 11 CONSUMER PRODUCTS, INC.; and THE 12 BLACK & DECKER CORPORATION,

13 Defendants-Appellants/Cross-Appellees.

14 APPEAL FROM THE DISTRICT COURT OF BERNALILLO COUNTY 15 C. Shannon Bacon, District Judge

16 Floyd D. Wilson, P.C. 17 Floyd D. Wilson, 18 Cedar Crest, NM

19 Freedman Boyd Hollander Goldberg Urias & Ward, P.A. 20 David A. Freedman 21 Christopher A. Dodd 22 Albuquerque, NM

23 for Appellee

24 Holland & Hart LLP 25 Larry J. Montaño 26 Santa Fe, NM 1 Modrall, Sperling, Roehl, Harris & Sisk, P.A. 2 Jennifer G. Anderson 3 Albuquerque, NM

4 Mitchell, Silberberg & Knupp LLP 5 Jeffrey Richardson 6 Gilbert S. Lee 7 Los Angeles, CA

8 for Appellants

9 McCoy Leavitt Laskey LLC 10 H. Brook Laskey 11 Albuquerque, NM

12 Goldberg Segalla LLP 13 Laura A. Colca 14 Buffalo, NY

15 for Amicus Curiae Society of Product Licensors Committed to Excellence 1 OPINION

2 BOGARDUS, Judge.

3 {1} This appeal and cross-appeal arise in response to the district court’s decisions

4 relating to Bruce and Kathleen Puma’s (the Pumas) claim that Wal-Mart Stores East

5 LP, Applica Consumers Products, Inc., and The Black & Decker Corporation

6 (collectively, Defendants) violated the Unfair Practices Act (the UPA), NMSA 1978,

7 §§ 57-12-1 to -26 (1967, as amended through 2019). The parties argue whether the

8 district court correctly determined or erred in (1) concluding that Defendants

9 violated the UPA; (2) denying the Pumas damages based on unjust enrichment; and

10 (3) awarding the Pumas certain attorney fees. We affirm in part and reverse in part.

11 BACKGROUND

12 {2} This case arises from the Pumas’ purchase of a Black & Decker Corporation

13 (Black & Decker) branded CM1050 B coffeemaker (the Coffeemaker) from a Wal-

14 Mart store in Albuquerque, New Mexico in May 2013. At the time, Wal-Mart

15 displayed models of various coffeemakers, including the Coffeemaker. Apart from

16 its display model and box, Wal-Mart did not display any advertising for the

17 Coffeemaker. The Pumas compared various coffeemakers, reviewing the boxes of

18 various models, including the box in which the Coffeemaker was packaged. The

19 Pumas also saw the display model of the Coffeemaker. Wording on both the 1 Coffeemaker and its box stated it was a Black & Decker product. The Coffeemaker

2 and its box also displayed the Black & Decker hexagon logo used at the time.

3 {3} The Pumas sought a reliable coffeemaker, and Mr. Puma had owned Black &

4 Decker tools in the past without any concerns about quality. Black & Decker is a

5 well-known company that has a reputation for producing well-built products for

6 good value. Mr. Puma believed that the Coffeemaker was a Black & Decker product

7 that he could purchase without any problems, Mrs. Puma believed the Coffeemaker

8 was a better product than Wal-Mart’s lower-priced store-brand coffeemaker, and the

9 Pumas were willing to pay more for the Coffeemaker than the store-brand

10 coffeemaker to the extent the Coffeemaker was a better, more reliable product. The

11 Pumas paid $19.92 for the Coffeemaker, believing it was a Black & Decker product.

12 {4} Although Black & Decker has at all relevant times continued to produce and

13 sell consumer products with the Black & Decker name and logos, Black & Decker

14 did not design, manufacture, distribute, or warrant the Coffeemaker. Rather, the

15 Coffeemaker was an Applica Consumers Products, Inc. (Applica) product. Applica

16 and Black & Decker were parties to a trademark licensing agreement whereby

17 Applica paid royalties to Black & Decker in exchange for Applica’s ability to use

18 the Black & Decker name and trademarks in the sale of small kitchen appliances,

19 including the Coffeemaker. There is no corporate affiliation between Black &

2 1 Decker and Applica, and a consumer reading the information on the Coffeemaker’s

2 box would not know of any relationship between Black & Decker and Applica.

3 {5} The Pumas sued Defendants, asserting various claims, including violations of

4 the UPA based on the Coffeemaker’s branding (the UPA name brand claim) and

5 capacity (the 12-cup claim), unjust enrichment, and breach of duty on behalf of other

6 individuals who bought the Coffeemaker. The district court certified a class defined

7 to include persons who purchased the Coffeemaker at a New Mexico Wal-Mart store

8 from 2009 to 2013, approximately 40,600 class members.

9 {6} Following a bench trial, the district court entered findings of fact and

10 conclusions of law. As to the Pumas’ UPA name brand claim, the district court

11 concluded that Defendants’ conduct constituted an “unfair or deceptive trade

12 practice.” The district court also concluded that, pursuant to the UPA, the Pumas

13 were entitled to $300 in statutory damages and attorney fees, but because the class

14 could not establish actual damages, it was not entitled to damages. With regard to

15 the unjust enrichment claim, the district court concluded that, although the Pumas

16 and class members had not received a Black & Decker product in purchasing the

17 Coffeemaker, the Pumas were not entitled to damages for unjust enrichment because

18 they had not met their burden of proof in establishing the amount of these damages.

19 {7} The Pumas moved for attorney fees and requested a lodestar amount

20 representing the fees billed for the entire case and a 2.0 multiplier. After a hearing

3 1 on the motion, the district court awarded a lodestar that represented a reduction of

2 the amount requested by the Pumas, but that was not reduced as significantly as

3 Defendants argued was appropriate. Further, the district court applied a multiplier of

4 1.5 to the lodestar.

5 {8} Defendants appeal and the Pumas cross-appeal.

6 DISCUSSION

7 I. The District Court Did Not Err in Concluding Defendants Violated the 8 UPA

9 A. The Lanham Act Issue 1

10 {9} In their posttrial closing brief, Defendants argued that their use of the “Black

11 & Decker” trademark on the Coffeemaker2 did not constitute an unfair or deceptive

12 trade practice under the UPA because the Trademark Act of 1946 (Lanham Act), 15

13 U.S.C. §§ 1051 to 1141n, which governs federal trademark law, countenanced their

14 use of the trademark.

15 {10} Under the Lanham Act, registered trademarks may “be used legitimately by

16 related companies.” 15 U.S.C. § 1055. “Related companies” include “any person

17 whose use of a mark is controlled by the owner of the mark with respect to the nature

Free access — add to your briefcase to read the full text and ask questions with AI

Related

Hensley v. Eckerhart
461 U.S. 424 (Supreme Court, 1983)
Two Pesos, Inc. v. Taco Cabana, Inc.
505 U.S. 763 (Supreme Court, 1992)
State Ex Rel. King v. UU Bar Ranch Ltd. Partnership
2009 NMSC 010 (New Mexico Supreme Court, 2009)
Chatterjee v. King
2012 NMSC 19 (New Mexico Supreme Court, 2012)
Sandoval v. Baker Hughes Oilfield Operations, Inc.
2009 NMCA 095 (New Mexico Court of Appeals, 2009)
Dean v. Brizuela
2010 NMCA 76 (New Mexico Court of Appeals, 2010)
Chatterjee v. King
2011 NMCA 12 (New Mexico Court of Appeals, 2010)
Rio Grande Sun v. Jemez Mountains Pub. Sch. Dist.
2012 NMCA 91 (New Mexico Court of Appeals, 2012)
Atherton v. GOPIN
2012 NMCA 023 (New Mexico Court of Appeals, 2012)
Strausberg v. Laurel Healthcare Providers, LLC
2013 NMSC 032 (New Mexico Supreme Court, 2013)
Elane Photography, LLC v. Willock
2013 NMSC 040 (New Mexico Supreme Court, 2013)
Diversey Corp. v. Chem-Source Corp.
1998 NMCA 112 (New Mexico Court of Appeals, 1998)
Normand by and Through Normand v. Ray
109 N.W. 403 (New Mexico Supreme Court, 1990)
Hughes v. Hughes
573 P.2d 1194 (New Mexico Supreme Court, 1978)
Schall Ex Rel. Griego v. Schall Ex Rel. Schall
642 P.2d 1124 (New Mexico Court of Appeals, 1982)
Key v. Chrysler Motors Corp.
918 P.2d 350 (New Mexico Supreme Court, 1996)
Village of Los Ranchos De Albuquerque v. Shiveley
791 P.2d 466 (New Mexico Court of Appeals, 1989)
McGinnis v. Honeywell, Inc.
791 P.2d 452 (New Mexico Supreme Court, 1990)
Richardson Ford Sales, Inc. v. Johnson
676 P.2d 1344 (New Mexico Court of Appeals, 1984)

Cite This Page — Counsel Stack

Bluebook (online)
Puma v. W-Mart Stores East, Counsel Stack Legal Research, https://law.counselstack.com/opinion/puma-v-w-mart-stores-east-nmctapp-2022.