Promotional Advertising, Inc. v. CS Creative Promotions, L.L.C.

2025 Ohio 2022
CourtOhio Court of Appeals
DecidedJune 5, 2025
Docket2024-CA-00107
StatusPublished

This text of 2025 Ohio 2022 (Promotional Advertising, Inc. v. CS Creative Promotions, L.L.C.) is published on Counsel Stack Legal Research, covering Ohio Court of Appeals primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Promotional Advertising, Inc. v. CS Creative Promotions, L.L.C., 2025 Ohio 2022 (Ohio Ct. App. 2025).

Opinion

[Cite as Promotional Advertising, Inc. v. CS Creative Promotions, L.L.C., 2025-Ohio-2022.]

COURT OF APPEALS STARK COUNTY, OHIO FIFTH APPELLATE DISTRICT

JUDGES: PROMOTIONAL ADVERTISING, : Hon. Andrew J. King, P.J. INC., ET AL. : Hon. Kevin W. Popham, J. : Hon. David M. Gormley, J. Plaintiffs-Appellees : : -vs- : Case No. 2024CA00107 : CS CREATIVE PROMOTIONS, LLC, : ET AL. : OPINION

Defendants-Appellants

CHARACTER OF PROCEEDING: Appeal from the Stark County Court of Common Pleas, Case No. 2022 CV 01341

JUDGMENT: Affirmed

DATE OF JUDGMENT ENTRY: June 5, 2025

APPEARANCES:

For Plaintiffs-Appellees For Defendants-Appellants

ANDREW R. BURTON ANDREW YARGER Schulman, Roth & Associates Dinn, Hochman & Potter, LLC 213 Market Avenue N., Suite 300 6105 Parkland Boulevard, Ste. 100 Canton, OH 44702 Cleveland, OH 44124 [Cite as Promotional Advertising, Inc. v. CS Creative Promotions, L.L.C., 2025-Ohio-2022.]

Popham, J.,

{¶1} Appellants Craig Sherman (“Sherman”) and CS Creative Promotions, LLC

(“CS”) appeal the July 10, 2024, judgment entry of the Stark County Court of Common

Pleas. Appellees are Scott Cooper (“Cooper”) and Promotional Advertising, Inc.

(“Promotional”). The trial court granted appellees’ summary-judgment motion and

appellants’ motion for partial summary judgment, finding, inter alia, that a partnership did

not exist between appellants and appellees. For the reasons set forth below, we affirm.

Facts & Procedural History

{¶2} Cooper started Promotional, a marketing company, in 1999. Promotional

sells two products: party cruises and paintball tickets. The paintball tickets are sold under

the name “Paintball USA,” and cover admission and equipment at various participating

paintball facilities. Promotional uses multiple sales representatives to market and sell the

paintball tickets. These sales representatives are all paid using the same commission

method, which is 50 percent of their individuals sales, after expenses and fees are paid or

reimbursed. Promotional’s sales representatives are independent contractors and each

receives an IRS Form 1099-MISC from Promotional each year.

{¶3} Sherman began working with Promotional in 2013, after being recruited by

a Promotional sales representative named Rhonda. Rhonda told Sherman how the

commission was paid by Promotional. At his deposition, Sherman stated he was hired by

Promotional under an “independent contractor model,” and got paid commission of 50

percent of anything he sold, after expenses and fees were paid or reimbursed. Sherman

confirmed at his deposition this is the same model Promotional utilizes to pay other sales

representatives, who Sherman agreed are independent contractors. In 2014, Cooper asked Sherman to sign an “Independent Contractor Agreement,” but Sherman refused to

sign it. When Sherman first joined Promotional, each sales representative was assigned

a certain location such as a festival or college where they would rent a booth to sell paper

tickets. At that time, Sherman sold paintball tickets in-person in Illinois. In 2014, Rhonda

left Promotional and Sherman moved to Arizona. Sherman attempted to sell the paintball

tickets in-person at several venues in Arizona, but he felt in-person sales were not a

worthwhile venture in that territory.

{¶4} Sometime in 2015, Sherman suggested to Cooper that he start selling the

paintball tickets online through platforms such as Groupon and LivingSocial. The tickets

were the same paper tickets as were sold in person, but the customers would purchase

them through the online platforms and receive them in the mail. Sherman testified at his

deposition that he and Cooper had an agreement that the online sales of paintball tickets

would be a separate venture, and that Sherman/CS and Cooper/Promotional would be

partners in this partnership called “Paintball USA.”

{¶5} In 2016, Promotional was reincorporated and registered as a corporation in

Ohio. In April of 2015, Cooper applied for a trademark of “Paintball USA” with the U.S.

Patent & Trademark Office. The Patent & Trademark Office granted the application and

registered the trademark “Paintball USA” to Cooper on January 5, 2016. On the

registration form issued, it states the trademark “Paintball USA” was “first used” in 1999.

{¶6} Sherman testified at his deposition that he negotiated with Groupon, mailed

out tickets, and responded to customer inquiries. Sherman signed the Groupon Merchant

Agreement. However, he listed his title as “Marketing Director” of Promotional. The

merchant listed on the Groupon Merchant Agreement is “Promotional Advertising.” Sherman provided further deposition testimony that this was done because Paintball USA

did not have a checking account. Similarly, the LivingSocial Merchant Agreement lists

Promotional as the merchant, and is signed by Sherman as “Marketing Director for

Promotional Advertising.” This agreement lists Paintball USA as a D/B/A of Promotional.

{¶7} Paintball USA did not have a checking account. Sherman testified at his

deposition, “all the revenues from Paintball USA were deposited into Promotional’s bank

account so all checks were remitted to Promotional.” Twice a month, Sherman would send

Cooper a “settlement agreement” email, telling Cooper how many tickets Sherman sold,

detailing the expenses, and informing Cooper what Sherman’s “cut” was. Sherman then

paid himself out of Promotional’s bank account, using a blank check Cooper had pre-

signed and mailed to Sherman. Sherman received 50 percent of the revenue he

generated after expenses were paid or reimbursed, with the remainder going to

Promotional. In 2018 and 2019, designated as the “Payer,” Promotional issued IRS 1099-

MISC forms to CS and Sherman. In 2020, 2021, and 2022, Promotional, as “Payer,”

issued 1099-NEC (non-employee compensation) forms to CS and Sherman.

{¶8} There was no written partnership agreement between appellants and

appellees. Sherman did not file paperwork with any secretary of state to memorialize the

alleged partnership agreement. Sherman testified at his deposition that this was a

“handshake agreement.” Sherman further testified that he did not make any capital

contributions (defined as any payment on behalf of the partnership that was not

reimbursed) to the alleged partnership. Sherman further testified at his deposition that he

believed a partnership was created because Cooper regularly referred to Sherman as his

“partner” in calls, texts, and emails. {¶9} In 2022, a sales manager at Groupon became dissatisfied working with

Sherman and contacted Cooper about the issues. Cooper contacted Sherman and

suggested he (Cooper) become the contact person for Groupon, with Sherman still mailing

the tickets and responding to customer inquiries. Sherman did not like Cooper’s

suggestion, and felt Cooper was not appropriately defending him from what he perceived

as Groupon’s unfair personal attacks. After Cooper hung up the phone on Sherman,

Sherman sent Cooper a series of texts, stating he intended to hire an attorney, file a

defamation claim, and negotiate a separate deal with Groupon.

{¶10} One day after Sherman sent email and voice messages telling Cooper he

resigned, Sherman went to work for Paintball Promos, a competitor of appellees who sells

paintball tickets. The job is commission-based, with Sherman receiving 50 percent of the

profits of his individual sales, minus expenses.

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