Procter & Gamble Co. v. Haugen

158 F. Supp. 2d 1286, 2001 U.S. Dist. LEXIS 12600, 2001 WL 957683
CourtDistrict Court, D. Utah
DecidedJune 7, 2001
Docket1:95CV94K
StatusPublished
Cited by14 cases

This text of 158 F. Supp. 2d 1286 (Procter & Gamble Co. v. Haugen) is published on Counsel Stack Legal Research, covering District Court, D. Utah primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Procter & Gamble Co. v. Haugen, 158 F. Supp. 2d 1286, 2001 U.S. Dist. LEXIS 12600, 2001 WL 957683 (D. Utah 2001).

Opinion

MEMORANDUM DECISION AND ORDER

KIMBALL, District Judge.

This matter is before the court on remand from the Tenth Circuit Court of Appeals on the issue of Amway’s Status as a Party and on the Distributor Defendants’ Motion for Summary Judgment. A hearing on these issues was held on March 20, 2001. At the hearing, Plaintiffs The Procter & Gamble Company and The Procter & Gamble Distributing Company (collectively, “P & G”) were represented by Neil Peck, Carol Clawson, and Tracy H. Fowler. Defendant Amway Corporation (“Amway”) was represented by James R. So-bieraj, and Defendants Randy L. Haugen, Freedom Tools, Inc., Ted Randall Walker, Walker International, Steven Brady, and Stephen Bybee (collectively the “Distributor Defendants”) were represented by Joseph J. Joyce. Before the hearing, the court considered carefully the memoranda and other materials submitted by the parties. Since taking the matter under advisement, the court has further considered the law and facts relating to these motions and has also considered the issues raised by the parties in the various letters sent to the court subsequent to the hearing. Now being fully advised, the court renders the following Memorandum Decision and Order.

I. BACKGROUND

The factual background of this case is thoroughly set forth in Proctor & Gamble Co. v. Haugen, 222 F.3d 1262 (10th Cir.2000) and will not be repeated here. The procedural background is as follows: In an Order dated September 4, 1998, this court dismissed P & G’s Lanham Act claim, finding that the satanism rumor (also referred to as the “rumor” or the “subject message”) did not contain false representations about the qualities or characteristics of P & G’s products. Because of that ruling, it was unnecessary for this court to reach the issue of whether Defendants’ dissemination of the rumor constituted commercial speech. P & G then filed a Motion for Reconsideration, arguing that *1288 the rumor is actionable under the Lanham Act’s “false advertising” prong as a misrepresentation concerning P & G’s “commercial activities.” In an Order dated November 19, 1998, this court denied P & G’s motion because P & G had previously failed to make such an argument.

On appeal, the Tenth Circuit decided that, while the issue was not properly raised below, the Tenth Circuit would consider the issue because it involves a pure question of law, the “ ‘proper resolution’ of which is certain.” Proctor & Gamble, 222 F.3d at 1271. The Tenth Circuit noted that it would consider matters not raised in the trial court only in the most unusual circumstances, such as when the public interest is implicated or when manifest injustice would result. Id. The Tenth Circuit then found that the subject message “clearly related to P & G’s ‘commercial activities’ under § 43(a)(1)(B) of the Lan-ham Act, 15 U.S.C. § 1125(a)(1)(B)”. 1 Because that result implicates the public interest, given the importance of § 43 of the Lanham Act (“ § 43”) to the proper functioning of this country’s competitive commercial markets, the Tenth Circuit elected to consider the issue on the merits. Id. at 1271.

After further analyzing the issue, the Tenth Circuit found that this court’s grant of summary judgment was improvident because P & G had shown that a genuine issue of material fact exists as to whether the subject message is actionable under the “commercial activities” prong of § 43. Id. at 1273. The Tenth Circuit also analyzed whether the representations constitute “commercial advertising or promotion” under § 43(a)(1)(B) and determined that it did. Id. at 1276. The Tenth Circuit then left “it to the district court to consider whether P & G has met those elements of a § 43(a) Lanham Act claim not before us in this appeal.” Id. n. 10.

The Tenth Circuit also determined that P & G’s tortious interference claim should have survived Defendants-Appellees’ Rule 12(b)(6) motion and noted that the res judicata effect of the Texas court judgment could be addressed on remand. Id. at 1279 & n. 13.

Finally, the Tenth Circuit affirmed this court’s grant of summary judgment on vicarious liability, holding that “Amway is not vicariously liable on the facts of this case for the acts of its distributor....” Id. at 1278 n. 12 (relying on Utah law). It also affirmed this court’s dismissal of P & G’s unfair competition claim.

II. DISCUSSION

A. Amway’s status as a party

1. P & G’s Arguments

P & G argues that Amway is still a party to this litigation because the Tenth Circuit reversed this court’s “grant of summary judgment on P & G’s Lanham Act claim and its dismissal of P & G’s Utah tortious interference claim,” both of which were pleaded directly against Amway as a party defendant. It argues that the Tenth Circuit, while fully capable of doing so, did not dismiss Amway as a party nor did it exclude Amway from the Lanham Act or tortious interference claims. Thus, P & G argues, it would be premature to dismiss *1289 Amway prior to further discovery and a future summary judgment motion.

P & G also contends that the court should not be tempted to think that, because the Tenth Circuit affirmed this court’s dismissal of P & G’s claim for vicarious liability under Utah state law, Amway is no longer a party to this litigation. P & G contends that there is no merit to that argument for several reasons.

First, P & G claims, Amway never challenged P & G’s Lanham Act claim on the ground that it could not be held vicariously liable for the acts of the Distributor Defendants. Instead, Amway contended that the satanism rumor “does not address the quality, ingredients or performance of any P & G products” and “does not make any false or misleading statements about P & G’s or Amway’s products.”

Second, P & G argues that the Lanham Act claim had been dismissed from the case by the time this court considered Amway’s Motion for Summary Judgment on P & G’s Vicarious Liability and Negligent Supervision Claims. Thus, the court had no occasion to consider whether Amway could be held responsible for the acts of the Distributor Defendants under the Lanham Act’s separate vicarious liability jurisprudence. P & G also relies on the Fifth Circuit’s determination that the Tenth Circuit did not reach a conclusion regarding the issue of vicarious liability under the Lanham Act, and thus concluded that “neither res judicata nor collateral estoppel bars the Lanham Act claim,” because the Tenth Circuit’s determination on state law vicarious liability does not determine the outcome of a Lanham Act claim.

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Bluebook (online)
158 F. Supp. 2d 1286, 2001 U.S. Dist. LEXIS 12600, 2001 WL 957683, Counsel Stack Legal Research, https://law.counselstack.com/opinion/procter-gamble-co-v-haugen-utd-2001.