Pride Chrysler Plymouth, Inc. v. Rhode Island Motor Vehicle Dealers' License Commission

721 F. Supp. 17, 1989 U.S. Dist. LEXIS 10817, 1989 WL 105147
CourtDistrict Court, D. Rhode Island
DecidedSeptember 6, 1989
DocketCiv. A. 88-0298 L
StatusPublished
Cited by7 cases

This text of 721 F. Supp. 17 (Pride Chrysler Plymouth, Inc. v. Rhode Island Motor Vehicle Dealers' License Commission) is published on Counsel Stack Legal Research, covering District Court, D. Rhode Island primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Pride Chrysler Plymouth, Inc. v. Rhode Island Motor Vehicle Dealers' License Commission, 721 F. Supp. 17, 1989 U.S. Dist. LEXIS 10817, 1989 WL 105147 (D.R.I. 1989).

Opinion

MEMORANDUM AND ORDER

LAGUEUX, District Judge.

This matter is presently before the Court for decision after a bench trial. The plaintiffs, two Massachusetts corporations engaged in the automobile dealership business, Pride Chrysler-Plymouth, Inc. and Blackstone Subaru, Inc., have sued the Rhode Island Motor Vehicle Dealers’ License Commission, (“Commission”) a state agency charged with regulating automobile dealerships, for inducing a local newspaper to refuse to run an automobile advertisement. The alleged interference with their advertisements, plaintiffs claim, violated their civil rights to free speech and due process of law, tortiously interfered with a contractual relationship and thus transgressed state law, and constituted a violation of the Sherman Antitrust Act.

BACKGROUND

The plaintiffs in this action are corporations operating two Massachusetts car dealerships. These two entities are controlled by A1 Anjos Enterprises, Inc. (“An-jos”) which also controls other corporations operating Rhode Island car dealerships. Initially, Anjos and the Rhode Island dealerships it operates were also plaintiffs in this suit; however, at trial, they were voluntarily dismissed from this action. Thus, only the two Massachusetts entities remain as parties herein.

The defendant Commission is an agency of the State of Rhode Island created pursuant to Rhode Island General Laws, Section 31-5-3. The State established the Commission in order to regulate automobile dealerships. While the Commission consists of eleven members, nine of them are licensed automobile dealers.

In early 1988, plaintiffs and the other Anjos dealerships developed and implemented a new advertising campaign entitled “You Clip It — We’ll Beat It.” The message presented by this promotion was that these dealerships would beat any other dealer’s advertised price on a car. Through newspaper, radio and television spots, plaintiffs challenged consumers to clip other dealer’s advertisements out of newspapers and then bring their clippings to plaintiffs for a better price.

Before running their' new campaign, plaintiffs discussed their concept with the Rhode Island Attorney General’s office and were informed that the “You Clip It — We’ll Beat It” marketing strategy presented no legal problems. Furthermore, one of plaintiffs’ representatives testified that she believed she had cleared the advertising approach with the Commission’s chief investigator, Earl Gurjian, by telephone; however, Gurjian did not recall any such discussion.

Plaintiffs’ “You Clip It — We’ll Beat It” advertisements first appeared in the Providence Journal Bulletin (“Journal”) on February 7, 1988. The Journal ran the advertisements for several weeks and then received a call from Chief Investigator Guiji-an. After this communication, the Journal refused to carry future “You Clip It — We’ll Beat It” advertisements that were subsequently submitted by plaintiffs.

In response, on May 11, 1988, plaintiffs filed the instant four-count complaint against the Commission and John Does 1 through 20. At the time of filing, plaintiffs sought a temporary restraining order and a preliminary injunction barring the “Defendants” and their agents, employees and all those acting in cooperation with them from interfering with the placement of plaintiffs’ advertisements in the Journal or any other publication during the pendency of the present action. On May 13, 1988 this Court denied plaintiffs request for a temporary restraining order, but on June 6, 1988 granted their request for a preliminary injunction. Subsequently, plaintiffs have not identified any party as a John Doe and thus the Commission is now the only defendant to this suit.

Counts I and II of plaintiffs’ complaint allege that the Commission deprived plaintiffs of their rights to free speech and due process of law in violation of 42 U.S.C. § 1983 and the First and Fourteenth *19 Amendments of the United States Constitution. Count I alleges that this deprivation was done intentionally, while Count II claims that the Commission negligently violated plaintiffs’ rights. In Count III, plaintiffs claim that the Commission, in violation of Rhode Island state law, tortiously interfered with their contractual relationship with the Journal. Finally, Count IY is a federal antitrust claim through which plaintiffs assert that the activity of the Commission in interfering with their marketing scheme constituted “a contract, combination and conspiracy in restraint of interstate trade and commerce in direct violation” of Section 1 of the Sherman Antitrust Act, 15 U.S.C. § 1.

On May 11, 1989 the parties commenced a non-jury trial in this case. The trial consumed portions of three days and at the end of final arguments, the Court took the matter under advisement and gave counsel time in which to submit post-trial memoran-da. Having heard the testimony, read the exhibits and studied the post-trial memo-randa, this Court now makes the following determinations.

DETERMINATIONS

The Commission has an established practice for handling allegedly improper automobile dealership advertisements. That procedure was not followed herein by the Commission’s chief investigator, Earl Gurji-an. However, the Commission itself took no action at all leading to the Journal’s rejection of plaintiffs’ “You Clip It — We’ll Beat It” advertisements. Gurjian’s successful effort to convince the Journal to ban the Massachusetts plaintiffs’ advertisements was a wildcat action undertaken— not in accordance with a custom, practice or direct instruction of the Commission— but solely on his own initiative. Since plaintiffs did not sue Gurjian but only the Commission which did not do anything leading to the advertisement ban, plaintiffs’ action fails.

As an aside, after the completion of trial, plaintiffs filed a motion to add Gurjian as an additional defendant to their suit. Such an addition at this very late date in the proceedings would clearly be prejudicial and unfair to Gurjian for he has had no opportunity to defend himself in this litigation. It must, therefore, be denied. However, plaiantiffs are free to file a separate action against Gurjian if they wish.

According to the testimony elicited during trial, the Commission deals with improper automobile advertisements in the following manner. Gurjian is the Commission’s chief investigator and he is responsible for insuring that deceptive and unfair advertisements by Rhode Island automobile dealers are prohibited. Gurjian, in theory, reports to the Commission’s Executive Secretary, John E. Cardarelli, who in turn reports to the Commission. During the time relevant to the rejection of plaintiffs’ advertisements, Cardarelli was in Florida. It appears that the lines of command in the Commission’s internal structure are rather blurred and that Gurjian often reports directly to the Commissioners themselves.

In the typical case, when Gurjian learns of an advertisement that he feels violates the Commission’s rules, he will first call the dealer involved and ask him to pull the advertisement. In some instances the dealer might first receive a letter from the Commission informing him of the alleged violation.

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Cite This Page — Counsel Stack

Bluebook (online)
721 F. Supp. 17, 1989 U.S. Dist. LEXIS 10817, 1989 WL 105147, Counsel Stack Legal Research, https://law.counselstack.com/opinion/pride-chrysler-plymouth-inc-v-rhode-island-motor-vehicle-dealers-rid-1989.