Premier Signatures v. Feld Entertainment

Court of Appeals for the Fourth Circuit·Decided June 25, 1999·No. 98-2456·Unpublished

Opinion

UNPUBLISHED

UNITED STATES COURT OF APPEALS

FOR THE FOURTH CIRCUIT

PREMIER SIGNATURES INTERNATIONAL, INCORPORATED, Plaintiff-Appellant,

v.

No. 98-2456

FELD ENTERTAINMENT PRODUCTIONS, INCORPORATED, d/b/a Ringling Bros. and Barnum & Bailey Circus, Defendant-Appellee.

Appeal from the United States District Court for the Eastern District of Virginia, at Alexandria. T. S. Ellis, III, District Judge. (CA-98-2-A)

Argued: May 6, 1999

Decided: June 25, 1999

Before NIEMEYER, LUTTIG, and MOTZ, Circuit Judges.

Affirmed by unpublished per curiam opinion.

COUNSEL

ARGUED: James Warren Hundley, BRIGLIA & HUNDLEY, P.C., Fairfax, Virginia, for Appellant. John A.C. Keith, BLANKINGSHIP & KEITH, P.C., Fairfax, Virginia, for Appellee. ON BRIEF: David J. Gogal, BLANKINGSHIP & KEITH, P.C., Fairfax, Virginia, for Appellee.

Unpublished opinions are not binding precedent in this circuit. See Local Rule 36(c).

OPINION

PER CURIAM:

Premier Signatures International, Incorporated, challenges the district court's entry of summary judgment against it in its diversity action for breach of contract against Feld Entertainment, Incorporated . We affirm.

I.

The facts in this case are essentially undisputed. Appellee Feld Entertainment, Incorporated ("Feld"),1 operates a number of entertainment properties, including the Ringling Bros. and Barnum & Bailey Circus. Beginning around 1985, Feld sought a corporate sponsor to serve as the "title" sponsor for the circus. To that end, Allen Bloom, vice president of Feld, contacted Bud Stanner, senior vice president of International Management Group (IMG). IMG agreed to assist Feld in finding a title sponsor, in return for a commission of approximately 20% on any subsequent sponsorship deal. In the following few years, IMG successfully negotiated successive sponsorship agreements with Ocean Spray and Proctor & Gamble. However, in each case, the sponsors chose not to renew their respective agreements.

After Proctor & Gamble terminated its sponsorship agreement, IMG began looking for another sponsor. Because Feld's agreement with IMG was non-exclusive, Feld also enlisted the assistance of Corporate Entertainment Productions (CEP), a joint venture by Young & Rubicam, an advertising agency, and appellant Premier Signatures International, Incorporated ("Premier"). At approximately the same

1 The corporate predecessor of Feld Entertainment, Incorporated, was Irvin Feld and Kenneth Feld Productions, Incorporated. For purposes of this opinion, we use the shorthand "Feld" to refer to both companies interchangeably.

time, both IMG and CEP told Bloom that they were working on obtaining an agreement from Sears to sponsor the circus.2 As negotiations between IMG, CEP, and Sears were proceeding, Bloom worked out separate oral agreements with IMG and CEP for each company to split the commission should Sears sign a sponsorship agreement with Feld. Specifically, IMG agreed to take a 12% commission, and CEP agreed to a 7.5% commission. The agreement between Feld and IMG was subsequently memorialized in a letter, which Bloom initialed ; the agreement between Feld and CEP was never reduced to writing.

Bloom recalls that, at the time of the negotiations, he told both IMG and CEP that, if Sears signed with Feld and subsequently renewed the sponsorship agreement, "we [Feld] would take care of them [IMG and CEP] on a renewal basis and we would negotiate a renewal fee with them." J.A. at 49 (deposition of Allen Bloom). Eric Weisman, executive vice president of CEP and the individual at CEP with whom Bloom negotiated, similarly recalls the conversation between him and Bloom, saying that Bloom said, "if we [Feld] have a renewal, you [CEP] will get something and I'll determine it at that time." Id. at 108-09 (deposition of Eric Weisman). According to Bloom, it was understood that any renewal commissions would be lower than the original commissions. See id. at 50 (deposition of Bloom). Weisman further recollects that Bloom told him that CEP would be compensated in the same proportion to IMG as it was being compensated for the original sponsorship agreement. See id. at 109-10 (deposition of Weisman).

In November 1994, Sears signed a sponsorship agreement with Feld for $5.2 million. The agreement -- unlike Feld's previous sponsorship agreements with Ocean Spray and Proctor & Gamble -- contained no explicit provision for renewal. In September 1996, Feld, without any assistance either from IMG or from CEP, which had since disbanded, negotiated a renewal of the sponsorship arrangement with Sears for another two years. IMG and Premier, which had suc-

2 Both IMG and CEP had preexisting relationships with Sears. IMG had performed consulting work for Sears, and Young & Rubicam, one of the two partners behind the CEP joint venture, was Sears' advertising agency.

ceeded to CEP's contractual rights as part of the CEP dissolution agreement, then sought commissions from Feld for Sears' renewal, based on their prior conversations with Bloom, who had since left Feld. IMG, with whom Feld had a continuing professional relationship , sought a 12% commission for both years of the renewal, and a similar commission for all future renewals; after some wrangling, Feld agreed to pay IMG a 6% commission for two years, but no further commissions. Feld refused to pay a renewal commission to Premier , with whom it was no longer doing business. Premier then commenced this action against Feld, alleging that Feld's refusal to pay a renewal commission constituted a breach of express and implied contract. Both parties moved for summary judgment; the district court granted summary judgment to Feld and denied it to Premier . Premier now appeals.

II.

On appeal, Premier renews its claims that Feld's refusal to pay a renewal commission constituted a breach of express and implied contract . We address each of these claims in turn.

A.

Appellant first contends that Bloom bound Feld to an express oral contract by promising Weisman that Feld would pay CEP a renewal commission. We disagree.

Whether we accept Bloom's or Weisman's version of what Bloom said to Weisman, it is clear that Bloom told Weisman two things: first, that Feld would pay CEP some renewal commission if Sears decided to renew its sponsorship arrangement, and second, that the amount of that commission would be determined only after Sears so decided. Assuming, without deciding, that any "contract" between Feld and CEP would not be void for lack of consideration -- and in view of the absence of any evidence that CEP promised to perform any services to Feld in return for the renewal commission, we have serious doubts on that score3-- we agree with the district court that

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