Preferred Risk Mutual Insurance Company v. United States of America, International Trademark Association, Amicus Curiae

86 F.3d 789
CourtCourt of Appeals for the Eighth Circuit
DecidedSeptember 10, 1996
Docket95-3104
StatusPublished
Cited by50 cases

This text of 86 F.3d 789 (Preferred Risk Mutual Insurance Company v. United States of America, International Trademark Association, Amicus Curiae) is published on Counsel Stack Legal Research, covering Court of Appeals for the Eighth Circuit primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Preferred Risk Mutual Insurance Company v. United States of America, International Trademark Association, Amicus Curiae, 86 F.3d 789 (8th Cir. 1996).

Opinion

HEANEY, Circuit Judge.

Holding that a federal agency’s use of the term “Preferred Risk” in conjunction with its flood insurance applications infringed upon an insurance company’s trademark and was without a rational basis, the United States District Court for the Southern District of Iowa enjoined the agency from further use. Because we hold that the Lanham Act does not apply to the federal government, we reverse and vacate the district court’s decision.

BACKGROUND

Preferred Risk Mutual Insurance Company (PRM) is a property and casualty company that sells multi-line insurance including automobile, home, and commercial coverage. PRM has been in existence since 1947 and has used the term “Preferred Risk” to identify its policies since that time. Domiciled in Iowa, PRM is licensed to sell insurance in all *791 fifty states. PRM has filed trademark applications for “Preferred Risk Group,” “Preferred Risk,” and “Preferred Risk Mutual” on May 20,1988.

The Federal Emergency Management Agency (FEMA.) was created by Executive Order in 1978 pursuant to a federal statute that authorized the creation of a federal flood insurance program. FEMA, through its component federal agency, the Federal Insurance Administration (FIA), administers the National Federal Flood Insurance Program. As part of the program, FEMA provides flood insurance to businesses and dwellings. Policies are marketed nationwide and are brokered by independent insurance agents. Since the 1980s, FEMA has offered a lower premium rate for flood insurance in areas where the risk of flooding is lower. At some point before August 1989, FEMA began using the term “Preferred Risk” on these policy application forms and in advertisements to insurance agents.

On January 31, 1990, PRM wrote FEMA After outlining its history of use of the term “Preferred Risk,” PRM explained that it was concerned by FEMA’s use of the term. Citing confusion among its agents regarding these advertisements and its trademark application of “Preferred Risk,” PRM requested that FEMA cease using the term in conjunction with its policies. On February 22, 1990, PRM wrote FEMA again to convey another incident of confusion involving a FEMA Preferred Risk Flood Policy Application that had been mistakenly sent to PRM. The letter noted the importance of avoiding confusion and reiterated its request that FEMA cease using the term.

On February 23, 1990, FEMA responded in a letter that discussed the background of FEMA and the Standard Flood Insurance Policy. Because the United States logo and the name of the federal agency were both prominently displayed on all National Flood Insurance Program forms, FEMA claimed that they were not confusingly similar to the PRM logo. The letter also asserted that “Preferred Risk” was a widely-used, generic term in the insurance industry and had not and could not be granted any protected status under federal trademark law.

In addition to a letter dated September 15, 1992 informing FEMA that registration of “Preferred Risk” had been formerly allowed by the Trademark Office, PRM wrote FEMA several letters during a period from March 8, 1990 until February 25, 1993 reiterating its objections and demanding that FEMA cease using the term “Preferred Risk.” In each instance, FEMA either refused PRM’s request or failed to respond.

On May 25, 1993, PRM filed a complaint seeking to enforce its trademark through a writ of prohibitory or mandatory injunction. It did not seek damages. PRM sought judicial review of FEMA’s decision to continue using the term “Preferred Risk” under the Administrative Procedure Act, 5 U.S.C. §§ 701-706 (1994) (APA). 1 On July 14,1995, the District Court for the Southern District of Iowa held that the federal government’s use of the term “Preferred Risk Flood Policy” constituted an infringement of PRM’s trademark and that FEMA and FIA “lacked any rational basis for finding that the use of the ‘Preferred Risk’ term was not likely to cause confusion.” (Order, July 14, 1995, at 13). The district court then enjoined the government from further use of the term. This appeal follows.

ANALYSIS

I. Waiver of Sovereign Immunity under the APA.

A finding that the actions of an agency were arbitrary, capricious, and not in *792 accordance with law is reviewed de novo. See Shalala v. St. Paul-Ramsey Medical Ctr., 50 F.3d 522, 527 (8th Cir.1995). We start our analysis with the well-established proposition that the United States may not be sued without its consent. See Affiliated Ute Citizens v. United States, 406 U.S. 128, 141, 92 S.Ct. 1456, 1466, 31 L.Ed.2d 741 (1972). That consent must be express and unequivocal. See United States v. Nordic Village, Inc., 503 U.S. 30, 33, 112 S.Ct. 1011, 1014, 117 L.Ed.2d 181 (1992). PRM seeks judicial review of FEMA’s decision to continue using the term “Preferred Risk” under the APA. Section 702 of the APA explicitly consents to judicial review 2 of agency action where such action results in a legal wrong or adversely affects the plaintiff “within the meaning of a relevant statute.” Thus, this waiver contains two separate requirements: 1) the person claiming a right to review must identify some agency action, and 2) the party seeking review must show that he has suffered a legal wrong or been adversely affected by that action within the meaning of a relevant statute. See Lujan v. National Wildlife Fed’n, 497 U.S. 871, 882-83, 110 S.Ct. 3177, 3185-86, 111 L.Ed.2d 695 (1990). We focus on the second prong.

As a procedural statute, the APA provides no substantive requirements, but merely provides the framework for judicial review of agency action. See Defenders of Wildlife v. Administrator, EPA, 882 F.2d 1294, 1303 (8th Cir.1989). Accordingly, “[t]here is no right to sue for a violation of the APA in the absence of a ‘relevant statute’ whose violation ‘forms the basis for [the] complaint.’ ” El Rescate Legal Serv. v. Executive Office of Immigration Review, 959 F.2d 742, 753 (9th Cir.1991) (citing Lujan, 497 U.S. at 883, 110 S.Ct. at 3186); accord A-G-E Corp. v. United States, 968 F.2d 650, 655 (8th Cir.1992). The language of the APA makes this clear. Section 706 provides that the reviewing court shall set aside agency action found to be “arbitrary, capricious, an abuse of discretion, or otherwise not in accordance with law.” § 706(2)(A) (emphasis added). Thus, although the plaintiff need not demonstrate that the substantive statute independently waives federal sovereign immunity, which is the function of section 702, the plaintiff must identify a substantive statute or regulation that the agency action had transgressed and establish that the statute or regulation applies to the United States.

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Bluebook (online)
86 F.3d 789, Counsel Stack Legal Research, https://law.counselstack.com/opinion/preferred-risk-mutual-insurance-company-v-united-states-of-america-ca8-1996.