PRC Realty Systems, Inc. v. National Ass'n of Realtors, Inc.

766 F. Supp. 453, 19 U.S.P.Q. 2d (BNA) 1916, 1991 U.S. Dist. LEXIS 12706, 1991 WL 99488
CourtDistrict Court, E.D. Virginia
DecidedMay 13, 1991
DocketCiv. A. 90-1287-A
StatusPublished
Cited by7 cases

This text of 766 F. Supp. 453 (PRC Realty Systems, Inc. v. National Ass'n of Realtors, Inc.) is published on Counsel Stack Legal Research, covering District Court, E.D. Virginia primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
PRC Realty Systems, Inc. v. National Ass'n of Realtors, Inc., 766 F. Supp. 453, 19 U.S.P.Q. 2d (BNA) 1916, 1991 U.S. Dist. LEXIS 12706, 1991 WL 99488 (E.D. Va. 1991).

Opinion

MEMORANDUM OPINION

BRYAN, Chief Judge.

At issue in this case is the right to create and market book publishing software for books which contain multiple listing of houses and other real property for use by local Boards of Realtors and multiple listing services throughout the United States. These multiple listing service (MLS) books are produced weekly or bi-weekly and contain information concerning the properties which are used by agents and realtors in promoting sales.

Prior to the controversy which spawned this litigation, the plaintiff, PRC Realty Systems, Inc. (PRC), through its predeces *456 sor, Multi-List, Inc., marketed, and indeed still markets, a product which it refers to as a CASH 1 on-line system. 2 This is a collection of computer software programs with the capacity to store, manipulate, search, maintain and utilize multiple listing information about real estate which is for sale, e.g., number of bedrooms, square feet, and price. The system provides users, in this case Boards of Realtors and others who are members of the defendant National Association of Realtors (NAR), 3 with the capability to search and extract data based on various criteria, e.g., all properties in a particular area with access to waterfront.

At the time the system was first licensed or delivered to NAR, it allowed a member of NAR to store and manipulate multiple listing property information on a computer database that could be accessed by individual real estate agents and brokers in their own offices. The only form in which a user could get the information, absent access to the published form at issue in this case, was to view it on a screen, and perhaps to print a copy obtained from that screen.

PRC also markets an MLS book publishing operation at its own plants using data supplied by Boards of Realtors and multiple listing services. These publications, as stated earlier, are weekly or bi-weekly issues, which bring up to date the additions to and deletions of properties included in the previous publication’s listing. The publishing aspect of PRC’s operation is where the profit is. The publishing of MLS books by PRC and its predecessor, Multi-List, Inc., is accomplished by way of electronic interface, over telephone lines, from databases located on the premises of the Boards of Realtors and multiple listing services. Data is extracted from the various database systems and transmitted to PRC publishing plants around the country where pre-press composition functions and printing of camera-ready copy functions are performed to publish MLS books. These services are referred to as “traditional” or “interface” book publishing.

On October 31, 1984, Multi-List and NAR entered into an agreement entitled “License and Wholesale Agency Agreement.” Under this agreement, Multi-List granted NAR an exclusive license for five years to use and sublicense the CASH system. The agreement provided that NAR should not use the name “CASH Software” in its marketing and sublicensing efforts, but should use a different name; the name used was “RCS/MLS.” It further provided that, although NAR was not required to promote the publishing services (Book Service Contracts) of Multi-List, NAR would not market the publishing services of any other vendor during the five year period. As an incentive to NAR’s marketing of the Book Service Contracts, the license fee for the use of the CASH system was reduced or eliminated if NAR delivered such contracts for its members.

On January 30, 1985, NAR and MultiList entered into a “Software Conversion and License Agreement” whereby MultiList agreed to convert the CASH system software from the PDP computer so that it would execute on VAX hardware. The terms of the 1984 license agreement were incorporated into the 1985 agreement.

The source code for the CASH system, a series of instructions actually written by computer programmers, is to be distinguished from the object code, which are the *457 instructions that the computer actually executes. The object codes, i.e., executable versions, were delivered to NAR, but the source code was not, under either the 1984 or 1985 agreements.

On February 28, 1986, the same day Realtron purchased Multi-List, Multi-List and NAR entered into a “Termination Agreement.” This agreement, aside from terminating the 1984 and 1985 agreements, accomplished some other things. It gave NAR a 30 year non-exclusive license to use and sublicense the software identified in Appendix A to the agreement, and it obligated NAR to use its best efforts to promote Multi-List’s book publishing services. The paragraph which gives rise to this obligation, and which is the subject of much of the controversy in this action, read at the time of the execution of the Termination Agreement (the underlined portion was later amended) as follows:

8. Most FAVORED PRODUCER
When a member Board or multiple listing service contracts with NAR for NAR’s MLS book, NAR shall first request a quote from Multi-List for the production of these books before requesting a quote from any other producer. In the event the terms offered by Multi-List for the book contract are acceptable to the Board or multiple listing service, and no other vendor offers a lower amount, NAR shall place the book order with Multi-List unless specifically requested by the Board or multiple listing service to place the book with another vendor. NAR shall, however, use its best efforts to convince a Board or multiple listing service to accept the quote and terms offered by Multi-List. Should another vendor offer a lower quote, MultiList shall have the right to match such lower quote and should Multi-List exercise such right, NAR shall place the book order with Multi-List unless specifically requested by the Board or multiple listing service to place the book order with another vendor. NAR shall, however, use its best efforts to convince a Board or multiple listing service to accept the quote and terms offered by Multi-List.

The agreement was beneficial to both parties. It gave NAR the source code, itself an unusual provision, and a 30 year period, renewable for an additional 30 years, during which it could do anything it wanted with the software, including modifications, except:

(a) Sublicense the software to a competitor of Multi-List;
(b) Use the name CASH Software (the named used by NAR was RCS/MLS); and
(c) Release the source code.

Multi-List, on the other hand, got the right to access the database for use in its own system, 4 and, better still, NAR’s “best efforts” put Multi-List in a favorable position for marketing its publishing services through NAR’s extensive and influential relationship with NAR’s member Boards.

The Termination Agreement eliminated the language appointing NAR as “wholesale agent” for Book Services Contracts. The “best efforts” clause allowed NAR, at customers’ requests, to place book orders with another vendor.

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766 F. Supp. 453, 19 U.S.P.Q. 2d (BNA) 1916, 1991 U.S. Dist. LEXIS 12706, 1991 WL 99488, Counsel Stack Legal Research, https://law.counselstack.com/opinion/prc-realty-systems-inc-v-national-assn-of-realtors-inc-vaed-1991.