Postpichal v. Cricket Wireless, LLC

District Court, N.D. California·Decided August 4, 2021·No. 3:19-cv-07270·Unknown

Opinion

NORTHERN DISTRICT OF CALIFORNIA

JAMIE POSTPICHAL, et al., No. C 19–07270 WHA Plaintiffs, v. ORDER DENYING MOTIONS TO EXCLUDE AND DISQUALIFY CRICKET WIRELESS, LLC, PLAINTIFFS’ EXPERTS AND GRANTING MOTION FOR Defendant. CLASS CERTIFICATION

INTRODUCTION Plaintiffs move to certify a class of customers who paid premium prices for 4G phones and plans in markets that had no 4G service despite advertisements that suggested otherwise. Defendant wireless cellular service provider moves to exclude and disqualify plaintiffs’ experts and opposes class certification. To the extent stated herein, the motions to exclude and disqualify plaintiffs’ experts are DENIED and the motion to certify a class is GRANTED. 1. CRICKET’S 4G SALES STRATEGY In the early 2010’s, 4G ranked as the newest development in the cellular services industry. Cellular service providers other than Cricket Wireless, LLC, quickly developed their 4G capabilities to meet the rising demand for faster cellular and data services. Cricket, however, lagged behind (Dickson Decl., Exhs. C at 2, F at 1–2). In 2011, Cricket attempted to build out its 4G capabilities by partnering with LightSquared, “but the FCC rejected LightSquared’s plans to launch its network over concerns that it would interfere with GPS technology” (Donckels Decl. ¶ 5). Cricket attempted a similar third-party 4G network agreement with Clearwire, but that, too, fell through when Sprint acquired Clearwire (Donckels Decl. ¶5). In the face of $2.8 billion in debt by mid-2013, Cricket’s CEO admitted to the FCC that Cricket had “no current plans to expand its . . . spectrum holdings in any significant way or to build commercial facilities outside of its current network” (Dickson Decl., Exh. C at 6). Cellular service companies needed 4G to stay current, yet most of Cricket’s customer base lacked 4G coverage in their area — in fact, as much as 77 percent of individuals living in an area with Cricket coverage fell outside of Cricket’s 4G footprint (Dickson Decl., Exh. I, Donckels Dep. at 171:4–24). Well aware of rising consumer demand for faster 4G services, Cricket made an economic decision to sell 4G phones and 4G plans nationwide despite its nascent 4G LTE footprint (Dickson Decl., Exhs. C at 2, E at 6; Exh. J, Towster Dep. at 275:12–16). Cricket’s executive and marketing teams crafted new, 4G-centric sales and customer conversion strategies to turn the tide on their declining customer base (Dickson Decl., Exh. D at 3–4; Exh. H at 10). Though Cricket amped up 4G advertising across America, it did little to differentiate its messaging across geographic regions, regardless of its ability to provide 4G service. For instance, marketing materials used in non-4G markets had prominently displayed 4G logos near claims about Cricket’s “unlimited plans” (Dickson Decl., Exh. J, Towster Dep. at 277:7–280:7). To keep its promotion accurate, Cricket claims its marketing materials distinguished phones in non-4G markets as “4G capable” (Towster Dep., 87:20–99:4). Cricket contends this designation would not cause confusion because customers understood that a “4G capable” phone did not necessarily mean that Cricket actually provided 4G coverage locally (Dickson Decl., phone in order to receive 4G service even within Cricket’s 4G footprint. Coverage maps depicted Cricket’s 3G versus 4G footprints and customers could reference coverage maps in Cricket’s website and in stores (though it is unclear the extent to which stores consistently displayed coverage maps) (Dickson Decl., Exh. I, Dep. Donckels at 68:19–71:7, 74:22–73:21, Exhs. A–Q; Russell Decl., Exhs. R, S, T). By September 2013, Cricket’s “newest project: 4G in non-4G [was] going strong” (Dickson Decl., Exh. U at CRICKET00013352). This strategy’s success led Cricket’s Senior Manager of Business Development to suggest that Cricket “may not need any other programs” to increase Cricket’s customer base (Dickson Decl., Exh. U at CRICKET00013352). Cricket higher-ups “recognize[d] that without [a] clear path to 4G/LTE home market coverage” the 3G in 4G discrepancy was “not an easy story to explain” (Dickson Decl., Exh. U at CRICKET00513221). Complaints started to pour in. Cricket representatives recognized the lack of 4G access conflicted with Cricket’s messaging about 4G phones and 4G plans. South-East Area Marketing Director Towster explained in an email to several other Cricket employees (Dickson Decl., Exh. U at CRICKET00513222):

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Postpichal v. Cricket Wireless, LLC, (N.D. Cal. 2021).

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