Postpichal v. Cricket Wireless, LLC

District Court, N.D. California·Decided June 21, 2021·No. 3:19-cv-07270·Unknown

Opinion

NORTHERN DISTRICT OF CALIFORNIA

JAMIE POSTPICHAL, et al., No. C 19–07270 WHA Plaintiffs,

v. ORDER DENYING MOTION TO DISMISS RICO CLAIM Defendant.

INTRODUCTION In this putative class action, plaintiffs allege a RICO claim against a phone retailer and cellular service provider for overcharging customers for 4G phones and wireless plans in areas without 4G coverage. Defendant moves to dismiss. Plaintiffs allege that Cricket put profits over principles by selling 4G LTE plans and phones despite knowing full well that its service fell far short of providing 4G LTE coverage to most customers (TAC ¶ 1). Cricket’s designation of its wireless service plans as “4G” stands for fourth generation — successors to second and third generation networks — that offer users faster speeds on devices capable of connecting to the next generation network. “LTE” stands for long-term evolution, a designation used to indicate improving wireless speeds that can adapt to increasing demand. These terms appeared together on Cricket’s marketing materials and packaging in the form of logos and statements. Cricket had its own 3G network and a more limited 4G LTE network, but faced obsolescence if it could not keep up with consumer demand for faster 4G coverage in more areas (TAC ¶ 2–3). Cricket acknowledged “the competitive climate require[d], and our Customers expect[ed] us to offer 4G technology if [it] want[ed] to maintain, let alone grow market share” (Compl. ¶ 76). But expanding its 4G network to reach more customers presented significant obstacles. Cricket lacked the resources to either buy or build network capabilities to increase its 4G coverage (TAC ¶¶ 87–88, 91, 96). Cricket also lacked the capacity, reliant on its spectrum holdings, to make its wireless coverage as fast and efficient as its competitors (TAC ¶ 40, 90). Spectrum holdings refer to the portions of the radio wave spectrum (the waves of energy that transmit wireless cellular service) used to provide wireless coverage. Spectrum is a limited resource which must be licensed through the Federal Communications Commission and bought through FCC auctions or acquired on the secondary market from other private entities. Cellular service providers must have a sufficient portion of the spectrum and, typically, some combination of low-, mid-, and high-range frequency spectrum in order to provide high speed wireless connectivity and broad coverage. Cricket admitted that its competitors had “greater spectrum capacity than [Cricket did] in the markets in which [Cricket] would launch LTE,” acknowledging that “competitors who have access to more spectrum [than Cricket] . . . are likely to offer faster speeds for their next-generation services or operate those networks more efficiently than [Cricket] could” (TAC ¶ 90). While its competitors quickly evolved to provide 4G, Cricket trailed behind (TAC ¶ 77, 80, 96). In 2012, Cricket reported to the SEC that its inability to compete had “negatively impacted [Cricket’s] financial and operating results in 2012 . . . when [Cricket] experienced net customers losses” (TAC ¶ 77). Cricket’s reports to the SEC became more dire in 2013, as prepaid subscribers f[e]ll even faster than its rapidly declining share of the wireless market” (TAC ¶ 77). Though Cricket did provide 4G to eleven metropolitan areas, it lacked 4G coverage everywhere else. So Cricket executives created a marketing scheme — internally dubbed “4G in non-4G markets” — to keep its sinking ship afloat. This strategy involved a “company[- ]wide directive to talk about [4G] LTE even in non-[4G] LTE markets and push [4G] LTE capable handsets” and to “message [4G] LTE aggressively – including [in] non-4G markets” (TAC ¶ 129). Plaintiffs allege that a 2012 marketing presentation directed Cricket agents to “focus” on “[n]ationwide / 4G,” even though Cricket did not and never planned to provide 4G service to most customers (TAC ¶ 135). Plaintiffs allege Cricket’s 4G advertising campaign began on or around November 2012 and by September 2013 the campaign had been expanded to reach all of Cricket’s markets, including all of its non-4G markets (TAC ¶ 129). In May 2014, AT&T acquired Cricket (TAC ¶ 2, 180). Plaintiffs allege that Cricket executives made centralized decisions about the “4G in non- 4G markets” strategy to create a uniform marketing plan to be followed by Cricket stores, including authorized dealers. Though authorized dealers were technically considered independent businesses from Cricket itself, the in-store experience for customers visiting Cricket-owned stores and independent authorized dealers remained indistinguishable (TAC ¶ 130, 199). Cricket also sold its phones through big-box stores such as Walmart and Best Buy. Cricket’s marketing strategy used radio, television, and internet advertisements, in-store marketing, and mailers to push its 4G messaging. Cricket’s authorized independent dealers received their marketing materials from Cricket, including banners and posters with 4G logos and claims (TAC ¶ 200, 271). Marketing materials broadcasted messages, like “Your next phone is here with the speed of 4G LTE.” (TAC ¶ 135) Cricket touted 4G speeds using advertisements like those below: 1 = = ANA = i =i-a- i i ae Rinses p ee Ny, ie re + | San □□ leg nee 5 2 a a ee Ts) al 6 CD tale

13 strategy despite numerous complaints from customers that they were not getting 4G despite

v 14 paying for 4G plans. A sampling of these complaints follows (TAC § 161):

15 e "4G was promised. Not provided in my area.” A 16 e "My reception [is] horrible[.] My s4 is suppose[d] to be a Ag [device] but it[’]s still operating ... [on] 3g[.] I[?]m 17 paying for garbage every month[.] I feel cheated[.] I would switch to another Company but I spent all my 18 money ... wasted all my money on Crick[et]." 19 e “T have 3g when the s4 clearly [was] explained to me as 20 4g. 1 feel ripped off... I was lied to." e "No 4g network. Sales associates haven[’]t been telling 21 the truth.” 22 e “J pa[id] for a 70 dollar plan[,] which comes with 4¢...[I] still [got 3g...[I] can only send short messages[,] not 23 pictures messages.” 24 95 Even Cricket’s own employees objected to selling 4G to customers who could not

access it (TAC 4] 146-149):

e “So far the feedback [from employees] is ‘Why does everything say 4G LTE when we don’t have 4G LTE? 28 This is an extremely confusing message to send our customers.’”

• A Cricket representative reported that “[a] customer was upset about having a phone ad as 4g when it was not 4g in her market."

• “I have a REAL issues with this . . . We are displaying items we can’t see in store and then we are going to LIE to customers? Is that a good customer experience? . . . If we aren’t going to carry the products fine but we need a better response than to LIE.”

• “Not sure we should be using these [advertisements] as we may be setting the wrong expectations to our customers with 4G. Thoughts?”

Responding to the last statement above, a Cricket marketing director reiterated: “This was a company[-]wide directive to talk about [4G] LTE even in non-[4G] LTE markets and push [4G] LTE capable handsets. Talk about [4G] LTE.” (TAC ¶ 147). Plaintiffs further allege that Cricket added insult to injury by entering into a roaming agreement with Sprint that it used as another marketing ploy to tout nationwide 4G (TAC ¶ 7). Roaming allows customers to access cellular data service away from the geographical area of their home network. Though Cricket could have used the Sprint agreement to provide 4G to non-4G markets

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Postpichal v. Cricket Wireless, LLC, (N.D. Cal. 2021).

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