Portnoy v. Insider, Inc.

CourtDistrict Court, D. Massachusetts
DecidedNovember 7, 2022
Docket1:22-cv-10197
StatusUnknown

This text of Portnoy v. Insider, Inc. (Portnoy v. Insider, Inc.) is published on Counsel Stack Legal Research, covering District Court, D. Massachusetts primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Portnoy v. Insider, Inc., (D. Mass. 2022).

Opinion

UNITED STATES DISTRICT COURT DISTRICT OF MASSACHUSETTS

_______________________________________ ) DAVID PORTNOY, ) ) Plaintiff, ) ) Civil Action No. v. ) 22-10197-FDS ) INSIDER, INC., HENRY BLODGET, ) NICHOLAS CARLSON, JULIA BLACK, ) and MELKORKA LICEA, ) ) Defendants. ) _______________________________________)

MEMORANDUM AND ORDER ON DEFENDANTS’ MOTION TO DISMISS SAYLOR, C.J. This case arises out of two allegedly defamatory articles that detail purported sexual encounters between plaintiff David Portnoy and several anonymous young women. According to the complaint, defendant Insider, Inc., published two articles about Portnoy in order to destroy his reputation and increase Insider’s viewership and subscription revenue. Portnoy filed suit against Insider and certain of its executives and employees, contending that the articles defamed him under Massachusetts law and constituted an invasion of his privacy under Mass. Gen. Laws ch. 214, § 1B. Jurisdiction is based on diversity of citizenship. Defendants collectively have moved to dismiss both claims pursuant to Fed. R. Civ. P. 12(b)(6) for failure to state a claim upon which relief can be granted. For the reasons set forth below, the motion to dismiss will be granted. I. Background A. Factual Background The following facts are drawn from the complaint, documents referred to in the complaint, and official public records submitted by defendants.1 1. The Parties David Portnoy is a Massachusetts resident and the founder of Barstool Sports, a sports and pop culture blog. (Compl. ¶¶ 1, 9). According to the complaint, since its founding in 2003,

and under Portnoy’s leadership, Barstool Sports has become one of the most widely known sports media and pop culture enterprises in the world. (Id. ¶ 3). Insider, Inc. is a Delaware media corporation with its principal place of business in New York. (Id. ¶ 10). According to the complaint, in 2020, traffic across all Insider’s websites, including Businessinsider.com and Insider.com, averaged 114 million unique U.S. visitors per month, and more than 100,000 paid subscribers. (Id.). Henry Blodget is a resident of New York and the co-founder and chief executive officer of Insider. (Id. ¶ 11). Nicholas Carlson is a New York resident and the global editor-in-chief of Insider. (Id. ¶ 12). Julia Black and Melkorka Licea are both New York residents and reporters at

Insider. (Id. ¶¶ 13-14).

1 On a motion to dismiss, the court may properly take into account four types of documents outside the complaint without converting the motion into one for summary judgment: (1) documents of undisputed authenticity; (2) documents that are official public records; (3) documents that are central to plaintiff’s claim; and (4) documents that are sufficiently referred to in the complaint. Watterson v. Page, 987 F.2d 1, 3 (1st Cir. 1993); see also Fudge v. Penthouse Int’l, Ltd., 840 F.2d 1012, 1014-15 (1st Cir. 1988) (considering allegedly libelous article submitted by defendants with motion to dismiss). Here, the parties have submitted the following undisputed documents that are central to plaintiff’s claims and specifically referred to in the complaint: Compl. Ex. A (Insider’s first allegedly defamatory article), Compl. Ex. B (Insider’s second allegedly defamatory article), Defs.’ Ex. 2 (defendant Carlson’s editor’s note), and Defs.’ Ex. 5 (the Nantucket police report). 2. Insider’s Allegedly Defamatory Articles a. The First Article According to the complaint, Portnoy received an e-mail from Black in April 2021, requesting an interview for an upcoming “profile.” (Id. ¶ 18). In her e-mail, Black allegedly wrote, “There’s no particular angle here—I’d like to cover the full gamut, from building a media empire to becoming the face of the meme stock movement.” (Id.). Portnoy declined the request.

(Id.). The complaint alleges that shortly thereafter, Portnoy began receiving messages from friends, acquaintances, and strangers informing him that Black was working on an article portraying him as a sexual predator. (Id. ¶ 19). On November 1, 2021, Black sent a comment request e-mail to Portnoy with a bullet-point list of 38 allegations and allegedly demanded that he respond within 24 hours. (Id. ¶ 20). Three days later, on November 4, 2021, Insider published an online article titled, “‘I was literally screaming in pain’: Young women say they met Barstool Sports founder Dave Portnoy for sex and it turned violent and humiliating” (the “first article”). (Id. ¶ 21; Compl. Ex. A). According to the complaint, readers were required to sign up for Insider’s paid

subscription service to access the full article, which centered primarily on Portnoy’s alleged sexual relationships with two anonymous young women, referred to as Allison and Madison. (Compl. ¶¶ 21, 24). The complaint asserts that Insider used the first article to launch its new promotion on premium subscriptions, circulating a “68% off” promotion the day the first article was published. (Id. ¶ 56). In addition, according to the complaint, the publication of the article coincided with the quarterly earnings announcement of Penn National Gaming, which owns a 36% stake in Barstool Sports. (Id. ¶ 21 n.2). Finally, the complaint alleges that Insider employees began contacting the advertisers of Barstool Sports in the days following the first article’s publication to discourage those advertisers from partnering with Portnoy. (Id. ¶ 60). b. The Second Article and Editor’s Note The complaint alleges that just minutes after Insider published the first article, Black tweeted a request for “tips” concerning Portnoy or Barstool Sports to her thousands of Twitter

followers, and “pinned” the tweet to her Twitter profile to reach a wider audience. (Id. ¶ 53). On January 18, 2022, about two and a half months after the first article’s publication, Black and Licea allegedly asked Portnoy to provide a comment for a second article that Insider was ready to publish. (Id. ¶ 62). The complaint alleges that he was given 48 hours to respond to the e-mail’s 28 bullet points of allegations. (Id.). According to the complaint, Portnoy’s counsel transmitted a letter to Insider the next day, stating that the article contained provably false allegations, providing Insider with documentary evidence that purportedly contradicted the article’s allegations, and demanding that Insider refrain from publishing the article. (Id. ¶ 63). On February 2, 2022, Insider published “Three more women say Barstool Sports founder

Dave Portnoy filmed them without asking during sex.” (Id. ¶ 64; Compl. Ex. B). That same day, Insider published an editor’s note authored by defendant Carlson, titled “Why Insider published its Dave Portnoy articles.” (Compl. ¶ 80; Defs.’ Ex. 2). The second article centers on Portnoy’s alleged encounter with a woman referred to as Kayla. (Compl. ¶ 65). According to the complaint, the article was published the day before the next earnings announcement of Penn National Gaming. (Id. ¶ 64 n.4). 3. The Allegedly Defamatory Statements The complaint asserts that both the first and second articles falsely imply that Portnoy had sexual encounters with women that were “not consensual” and “so impermissibly violent as to constitute a sexual assault.” (See Compl. ¶¶ 27, 71). The complaint further contends that the “clear and essential gist and sting” of Insider’s publications are that Portnoy is “a rapist, an abuser of women, and a person who secretly records women having sex without their consent.” (Id. ¶ 85). The complaint also specifically challenges, “[w]ithout limitation,” 16 allegedly defamatory statements in the two articles and the editor’s note. (See id. ¶¶ 85((a)-(p))).2

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