PointStory LLC v. Protalus USA LLC

District Court, W.D. Washington·Decided October 1, 2025·No. 2:23-cv-01691·Unknown

Opinion

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5 UNITED STATES DISTRICT COURT 6 WESTERN DISTRICT OF WASHINGTON AT SEATTLE 7 8 POINTSTORY LLC, 9 Plaintiff, Case No. C23-1691-MLP 10 v. ORDER 11 PROTALUS USA LLC, 12 Defendant. 13

14 I. INTRODUCTION 15 Before the Court is Defendant Protalus USA, LLC’s Motion for Attorney Fees. (Mot. 16 (dkt. # 83).) Plaintiff PointStory LLC has responded (Resp. (dkt. # 87)), and Defendant has 17 replied (Reply (dkt. # 88)). Having reviewed those filings, the supporting materials, and the 18 governing law, the Court DENIES Defendant’s Motion (dkt. # 83).1 The Court’s reasoning 19 follows. 20 II. BACKGROUND 21 This case arises from a 2020 agreement under which Plaintiff was to provide advertising 22 management services for Defendant. (Dkt. # 48 at 2.) Plaintiff initiated this action after the 23

1 The Court also DENIES Defendant’s request to strike Plaintiff’s response (dkt. # 88 at 1-3). 1 agreement was terminated in March 2023, alleging breach of contract and seeking $121,239.25 2 in damages, along with a claim for unjust enrichment and attorney’s fees. (Dkt. # 1-2 at 2-3.) 3 Defendant removed the case to this Court based on diversity jurisdiction (dkt. # 1), and 4 filed counterclaims for consumer protection violations, fraud, and negligent misrepresentation.

5 For each counterclaim, Defendant sought $948,847.36 in damages. (Dkt. # 25 at 2-10.) 6 After a three-day jury trial—at which the Court dismissed Plaintiff’s unjust enrichment 7 claim as duplicative of its breach of contract claim (dkt. # 53 at 1)—the jury returned the 8 following verdict: (1) Plaintiff proved breach of contract, but recovery was barred by its prior 9 material breach; (2) Defendant proved negligent misrepresentation, but recovery was precluded 10 due to its failure to mitigate damages; and (3) Defendant failed to prove consumer protection 11 violations or fraud. (Dkt. # 62.) 12 As neither party obtained a net monetary judgment, the Court entered the following 13 Amended Judgment: 14 (1) Judgment is entered in favor of Defendant Protalus and against Plaintiff PointStory on Plaintiff’s breach of contract claim, which is barred by 15 Defendant’s affirmative defense of prior material breach.

16 (2) Judgment is entered in favor of Defendant Protalus and against Plaintiff PointStory on Defendant’s claim for negligent misrepresentation. 17 Defendant is awarded $69,125.00 on this claim; however, this amount is subject to a deduction of $70,000.00 for Defendant’s failure to take 18 reasonable steps to reduce or avoid damages. Because the deduction exceeds the award, the net result is that Plaintiff owes Defendant nothing 19 on the negligent misrepresentation claim. 20 (Dkt. # 80.) 21 III. LEGAL STANDARD 22 In a diversity action, “a motion for attorney’s fees and costs is reviewed under the 23 governing state law.” City of Blaine v. Golder Associates, Inc., 2006 WL 3000131, at *1 (W.D. Wash. Oct. 18, 2006). Here, the parties’ agreement specifies that Washington law governs and 1 entitles the substantially prevailing party to recover reasonable enforcement costs and attorney’s 2 fees. (Chenoweth Decl. (dkt. # 84), ¶ 1; id., Ex. 1 at 4; RCW 4.84.330.) 3 Under Washington law, “a prevailing party is usually one who secures judgment in its 4 favor.” King Cnty. v. Walsh Constr. Co. II, LLC, 2025 WL 2206312, at *5 (Wash. Ct. App. Aug.

5 4, 2025) (collecting cases). The term “substantially prevails” applies when neither party wholly 6 prevails, and the determination depends on the extent of relief awarded. Id. Whether a party 7 “prevails” is a mixed question of law and fact. Crow Roofing & Sheet Metal, Inc. v. Thiry, 2010 8 WL 1746377, at *8 (Wash. Ct. App. May 3, 2010). If both parties prevail on major issues, each 9 party bears its own costs and fees.2 Id. 10 IV. DISCUSSION 11 Defendant moves for an award of attorney fees totaling $210,409.50 under the contract’s 12 provisions, arguing that it substantially prevailed by defeating Plaintiff’s breach of contract claim 13 and avoiding liability. (Mot. at 2-4; Reply at 3-7.) Plaintiff opposes, arguing that because both 14 parties prevailed on major issues and neither party obtained a net monetary judgment, neither is

15 entitled to attorney fees. (Resp. at 3-4.) The Court agrees that neither party is entitled to fees. 16 While Defendant achieved some success by avoiding liability on Plaintiff’s breach of 17 contract claim, securing dismissal of Plaintiff’s unjust enrichment claim, and proving its own 18 negligent misrepresentation claim, Plaintiff also achieved significant victories. Plaintiff proved 19 Defendant breached the contract, defeated Defendant’s counterclaims for consumer protection 20 violations and fraud, and avoided liability on Defendant’s negligent misrepresentation 21 counterclaim. Thus, both parties prevailed on significant issues in the litigation. 22 2 Following Defendant’s Motion for Bill of Costs (dkt. # 85), the Deputy in Charge filed a Taxation of 23 Costs on behalf of Defendant in the amount of $2,948.42 (dkt. # 91). A motion for costs is evaluated under different standards than a motion for attorney’s fees. Because Plaintiff did not timely appeal, the Taxation of Costs by the Deputy is final. See Local Rules W.D. Wash. LCR 54(d)(3)-(4). 1 Defendant unpersuasively argues that its counterclaims were primarily defensive, 2 pointing to “walk away resolution” offers made before and during litigation in which each party 3 would bear its own costs and fees. (See Reply at 3; see also Chenoweth Decl., ¶ 21; id., Ex. 12; 4 Heston Decl. (dkt. # 89), ¶ 4; id., Ex. 13.) This assertion is belied by the record in at least five

5 key respects. First, Defendant’s own trial brief undermines this claim. Defendant dedicated a 6 mere two pages and 590 words to affirmative defenses (dkt. # 42 at 5-7), but devoted more than 7 twice that—four pages and 1,301 words—to its counterclaims (id. at 7-11). Second, Defendant 8 presented expert witness testimony specifically to support its counterclaims (dkt. # 48 at 5), a 9 tactical decision wholly inconsistent with a purely defensive posture. Third, the lion’s share of 10 the evidence at trial was dedicated to proving Defendant’s claims of consumer protection 11 violations, fraud, and negligent misrepresentations. (See generally dkt. ## 50, 52, 55). Fourth, 12 Defendant’s initial response to Plaintiff’s demand letter actively threatened further litigation by 13 suggesting Plaintiff consult its insurance carrier regarding a potential claim by Defendant. 14 (Heston Decl., Ex. 13.) Finally, Defendant’s claim that it simply intended to offset liability rings

15 hollow given its demand for a staggering $948,847.36 in damages under each counterclaim, 16 trebled under the consumer protection counterclaim, plus statutory damages of $7,500 for each 17 alleged consumer protection violation, in addition to attorney’s fees. (Dkt. # 25 at 10.) These 18 facts paint a clear picture: Defendant strategically chose to pursue a multi-pronged offensive 19 litigation strategy far exceeding what was necessary to simply defend against Plaintiff’s 20 $121,239.25 breach of contract claim. 21 Ultimately, neither party obtained a net monetary judgment or other significant, tangible 22 relief. (See generally dkt. ## 62, 80.) Defendant’s award for negligent misrepresentation was 23 completely offset by its failure to mitigate damages, resulting in no actual recovery. Similarly, 1 while Plaintiff proved a breach of contract, its recovery was entirely barred by its prior material 2 breach. 3 Because the victories were neutralized by the findings against each party, neither party 4 truly prevailed in a way that warrants an award of attorney’s fees under Washington law. Given

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PointStory LLC v. Protalus USA LLC, (W.D. Wash. 2025).

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