Piuggi v. Good For You Productions LLC

CourtDistrict Court, S.D. New York
DecidedFebruary 24, 2025
Docket1:23-cv-03665
StatusUnknown

This text of Piuggi v. Good For You Productions LLC (Piuggi v. Good For You Productions LLC) is published on Counsel Stack Legal Research, covering District Court, S.D. New York primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Piuggi v. Good For You Productions LLC, (S.D.N.Y. 2025).

Opinion

DOCUMENT ELECTRONICALLY FIL DOC #: DATE FILED:_2/24/2. UNITED STATES DISTRICT COURT SOUTHERN DISTRICT OF NEW YORK

JACK PIUGGI, 23-CV-3665 (VM) Plaintiff, DECISION AND - against - ORDER GOOD FOR YOU PRODUCTIONS LLC, ET AL., Defendants.

VICTOR MARRERO, United States District Judge.

Plaintiff Jack Piuggi (“Piuggi”) brings this action against defendants Grand Street Media Holdings Inc. (“Grand Street”), Home Box Office, Inc. (“HBO”) and Good for You Productions, LLC (“GFY”) (collectively, “Defendants”). In his First Amended Complaint (Dkt. No. 52, “FAC”), Piuggi alleges that Defendants conspired to steal his ideas for a reality television show called Instafamous and appropriated those ideas for two “similarly themed” TV shows called Fake Famous and FBOY Island that HBO released in 2021. Piuggi asserts claims for copyright infringement against all Defendants and breach of contract against Grand Street and GFY. Defendants move to dismiss these claims pursuant to Federal Rule of Civil Procedure (“Rule”) 12(b) (6). For the reasons stated below, the Court finds that Piuggi has failed to cure the

deficiencies in his Complaint, and Defendants’ motion to dismiss is GRANTED.

I. BACKGROUND1 Piuggi founded Flipp Productions, LLC, in 2018 and conceived of Instafamous on or about January 2, 2021. (See FAC ¶¶ 5, 24-25.) Piuggi describes Instafamous in the FAC as a “documentary-style reality TV show incorporating an underlying faux-dating show competition” that “would both expose the superficiality of Instagram, 2020s dating culture,

and reality TV, while simultaneously causing the contestants (former ‘friends’ of [Piuggi’s]) to reveal their true and selfish nature.” (Id. ¶¶ 25-26.) The details defining Instafamous are outlined in a 55-page document (the “Treatment”), which Piuggi appended to the FAC as Exhibit 1.2 (See Id. ¶ 1; Dkt. No. 52-1.)

1 Except as otherwise noted, the following background derives from the FAC. The Court takes all facts alleged therein as true and construes all justifiable inferences arising therefrom in the light most favorable to the plaintiff, as required under the standard set forth below in Section II. 2 Piuggi refers to the Treatment as “approximately 40-pages” in the FAC (id. ¶ 28), but the document that he appended to the FAC as Exhibit 1 is 55 pages (see Dkt. No. 52-1). To the extent the Treatment conflicts with Piuggi’s description of the same, the text of the Treatment controls. See Walker v. Time Life Films, Inc., 784 F.2d 44, 52 (2d Cir. 1986) (“[I]n copyright infringement cases the works themselves supersede and control contrary descriptions of them.”). A. THE TREATMENT The Treatment describes Instafamous as a documentary that follows the process of creating a reality show centered

around Piuggi’s life. (See Treatment, at 13.) The television series tracks Piuggi as he strives to become a famous Instagram influencer by handling his own marketing and launching a reality TV show. (See id. at 1.) At bottom, the Treatment states, Instafamous is “a show [about] turning Jack Piuggi into a brand.” (Id. at 2.) In addition to showcasing Piuggi’s quest for fame, Instafamous also serves as a platform for him to find his wife by bringing his dating life into the workplace. (See id. at 2, 5.) Hence, the show begins with an audition to hire women to manage Piuggi’s social media accounts. (See id. at 2- 4.) However, unbeknownst to them, they are actually being

recruited for Piuggi to date. (See id. at 4.) Piuggi would disclose the true intention behind the audition at the end of the first episode. (Id. at 7.) Piuggi’s friends and family would serve as his board panel when auditioning women candidates. (See id. at 23.) The Treatment outlines how Instafamous showcases Piuggi’s emotional growth and the importance of feelings and relationships. (See id. at 13.) The series seeks to document Piuggi’s experience attending therapy twice a week. (See id. at 1-2.) Further, Piuggi intends to incorporate his family backstory into Instafamous, highlighting that his father ran a floor operation at the American Stock Exchange. (See id.

at 20.) Piuggi also outlines his vision for the structure and tone of Instafamous. He aims for an intense storyline mixed with slapstick comedy, similar to a “real-life sitcom.” (Id. at 2.) The show alternates between shocking moments and interviews, evoking the feeling of being “famous and fake.” (Id. at 6.) The show is designed to be a real-life romantic comedy set in the workplace, blending sitcom elements with Piuggi’s family dynamics. (See id. at 40.) B. THE ALLEGEDLY INFRINGING WORKS Per Piuggi’s description of the allegedly infringing works in the FAC, Fake Famous is a documentary that follows

ordinary individuals as they are transformed into famous social media influencers.3 (See FAC ¶ 72.) The documentary begins with a casting audition to determine who has the potential to become famous. (See id.) Fake Famous employs a team of experts to manage the selected participants’ social media accounts, and features the cast members at home and the office. (See id.) The documentary reveals “the contrast

3 Piuggi did not append copies of descriptions of Fake Famous or FBOY Island to the FAC, nor did he inform the Court where it could access the allegedly infringing works. between the real and the staged, highlighting the fake aspects of social media fame,” such as by featuring staged photoshoots in exotic locales. (Id.)

Piuggi describes FBOY Island as a reality television dating competition. (See id. ¶¶ 79-80.) The series features male suitors who are either “Nice Guys” or “FBoys.” (Id. ¶ 101.) The “FBoys” are “self-proclaimed manipulator[s]” who participate in the show to win the cash prize rather than to find true love, and the female contestants must identify and eliminate them. (Id. ¶¶ 98-99.) C. PIUGGI PITCHES INSTAFAMOUS On January 4, 2021, Piuggi pitched Instafamous to Lowell Freedman (“Freedman”), an owner and operator of Grand Street. (See id. ¶¶ 23, 27.) After Jesse Guma (“Guma”), a Grand Street

partner, signed a non-disclosure agreement (“NDA”), Piuggi emailed the Treatment to Freedman and Guma. (See id. ¶¶ 27- 28.) Freedman was previously involved with the HBO television show The Sopranos.4 (See id. ¶ 53) Guma was the former

4 See The Sopranos, The Internet Movie Database (IMDb), https://www.imdb.com/title/tt0141842/(last visited Feb. 24, 2025) (“Production Companies[:] Home Box Office (HBO).”). These facts are subject to judicial notice. See Lewis v. M&T Bank, No. 21-933, 2022 WL 775758, at *1 (2d Cir. Mar. 15, 2022) (“Courts may take judicial notice of facts that ‘can be accurately and readily determined from sources whose accuracy cannot reasonably be questioned.’” (quoting Fed. R. Evid. 201(b)(2)); see, e.g., Walkie Check Prods., LLC v. ViacomCBS Inc., No. 21 Civ. 1214, 2022 WL 2306943, at *5 (S.D.N.Y. June 27, 2022) (taking judicial notice of search results on IMDb website). Piuggi does not plead that HBO produced The Sopranos. Director of Development at Lightstone Entertainment and, according to Piuggi, “had business ties with Warner Bros.” (“Warner”), HBO’s parent company, and with STX, the production company ultimately credited for FBOY Island. (See

id. ¶ 29.) On January 14, 2021, Guma emailed Piuggi that Grand Street would pass on Instafamous but referred Piuggi to Jeff Cobelli (“Cobelli”) of GFY, calling Cobelli his “production partner[].” (Id. ¶ 34.) On January 15, 2021, Cobelli signed an NDA with Piuggi. On January 19, 2021, Piuggi pitched Instafamous to Cobelli. (See id.

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Piuggi v. Good For You Productions LLC, Counsel Stack Legal Research, https://law.counselstack.com/opinion/piuggi-v-good-for-you-productions-llc-nysd-2025.