Pitre v. Kevita, Inc.

District Court, N.D. California·Decided August 8, 2025·No. 4:24-cv-06309·Unknown

Opinion

YOLANDA PITRE, Case No. 24-cv-06309-JST

Plaintiff, ORDER GRANTING MOTION TO v. DISMISS

KEVITA, INC., Re: ECF No. 24 Defendant.

Before the Court is Defendant KeVita, Inc.’s motion to dismiss. ECF No. 24. The Court will grant the motion. For the purpose of deciding this motion, the Court accepts as true the following allegations from the amended complaint. Knievel v. ESPN, 393 F.3d 1068, 1072 (9th Cir. 2005). KeVita manufactures, markets, and sells a beverage it calls “Sparkling Lemonade with Prebiotics.” ECF No. 21 ¶ 1. The product’s packaging features the phrase “prebiotics for gut health.” Id. ¶ 4. It further states: “Trust your gut and grab the deliciously refreshing taste of real lemons with prebiotics, your tummy and taste buds will thank you!” Id. Plaintiff Yolanda Pitre purchased the product believing that it contained prebiotics that were beneficial for her gut health. Id. ¶ 16. Pitre alleges, however, that the product is not, in fact, beneficial for gut health. Each can of KeVita’s Sparkling Lemonade contains three grams of dietary fiber derived from acacia, also known as gum arabica, and four grams of added sugars. Id. ¶ 32. According to the amended complaint, a study has suggested that gum arabica can provide prebiotic benefits when taken at a dose of 10 grams per day for four weeks, id. ¶ 33, so KeVita’s meaningful impact on gut health.” Id. ¶ 40. And, in order to ingest 10 grams of fiber from KeVita’s product, consumers would need to drink more than three cans per day, which also would require consumption of 12 grams of added sugars per day. Id. ¶ 34. A diet that is high in added sugars can eliminate healthful bacteria in the gut. Id. ¶ 35. “Thus, any hypothetically beneficial effects to the gut microbiome derived from consuming enough cans of Product to reach the 10- gram dosage at which acacia shows potential as an effective prebiotic supplement would be reduced or eliminated by the detrimental effects to the gut microbiome and other adverse health effects of 12 grams of added sugars.” Id. ¶ 36. Moreover, experts say it is not clear that fiber added to processed foods and drinks has the same health effects as fiber from whole foods. Id. ¶ 37. Pitre filed this action on September 6, 2024 on behalf of herself and a putative class of consumers who purchased KeVita’s Sparkling Lemonade. ECF No. 1. She filed an amended complaint on October 30, 2024. ECF No. 21. She asserts claims pursuant to: (1) California’s Consumer Legal Remedies Act, Cal. Civ. Code § 1750, et seq. (“CLRA”); (2) California’s False Advertising Law, Cal. Bus. & Prof. Code § 17500, et seq. (“FAL”); and (3) California’s Unfair Competition Law, Cal. Bus. & Prof. Code § 17200, et seq. (“UCL”). KeVita now moves to dismiss. ECF No. 24. Plaintiff opposes the motion, ECF No. 31, and KeVita filed a reply. ECF No. 34. The Court held a hearing on February 13, 2025. ECF No. 35. The Court has jurisdiction under 28 U.S.C. § 1332(d). To survive a motion to dismiss under Federal Rule of Civil Procedure 12(b)(6), a complaint must contain “a short and plain statement of the claim showing that the pleader is entitled to relief.” Fed. R. Civ. P. 8(a)(2). Dismissal “is appropriate only where the complaint lacks a cognizable legal theory or sufficient facts to support a cognizable legal theory.” Mendiondo v. Centinela Hosp. Med. Ctr., 521 F.3d 1097, 1104 (9th Cir. 2008). “[A] complaint on its face.’” Ashcroft v. Iqbal, 556 U.S. 662, 678 (2009) (quoting Bell Atl. Corp. v. Twombly, 550 U.S. 544, 570 (2007)). Factual allegations need not be detailed, but the facts must be “enough to raise a right to relief above the speculative level.” Twombly, 550 U.S. at 555. “A claim has facial plausibility when the plaintiff pleads factual content that allows the court to draw the reasonable inference that the defendant is liable for the misconduct alleged.” Ashcroft, 556 U.S. at 678. While this standard is not “akin to a ‘probability requirement’ . . . it asks for more than a sheer possibility that a defendant has acted unlawfully.” Id. (quoting Twombly, 550 U.S. at 556). “Where a complaint pleads facts that are ‘merely consistent with’ a defendant’s liability, it ‘stops short of the line between possibility and plausibility of entitlement to relief.’” Id. (quoting Twombly, 550 U.S. at 557). Where a plaintiff’s causes of action are “grounded in fraud,” see Davidson v. Kimberly- Clark Corp., 889 F.3d, 956, 967 (9th Cir. 2018), the Court also must apply the heightened pleading requirements of Rule 9(b).1 “When UCL, CLRA, and FAL claims are premised on misleading advertising or labeling, Rule 9(b) requires the plaintiff to allege ‘the particular circumstances surrounding [the] representations’ at issue.” In re Arris Cable Modern Consumer Litig., No. 17-cv-01834-LHK, 2018 WL 288085, at *8 (N.D. Cal. Jan. 4, 2018) (citing Kearns v. Ford Motor Co., 567 F.3d 1120, 1126 (9th Cir. 2009)); see also Peviani v. Nat. Balance, Inc., 774 F. Supp. 2d 1066, 1071 (S.D. Cal. 2011); Haskins v. Symantec Corp., No. 13-cv-1834-JST, 2013 WL 6234610 (N.D. Cal. Dec. 2, 2013). This includes “the who, what, when, where, and how of the misconduct charged, as well as what is false or misleading about the purportedly fraudulent statement, and why it is false.” Davidson, 889 F.3d at 964 (quoting Cafasso, U.S. ex rel. v. Gen. Dynamics C4 Sys., Inc., 637 F.3d 1047, 1055 (9th Cir. 2011)). KeVita argues that Pitre has failed to plausibly allege the theory underlying all of her claims, namely that KeVita’s Sparkling Lemonade contains too little fiber and too much added sugar to be beneficial to gut health. Kevita further argues that Pitre has not plausibly pled that reasonable consumers would be misled by the challenged label statements, that some of the challenged label statements are nonactionable puffery, that Pitre has not plausibly pled her UCL claim, and that she has not pled entitlement to non-monetary relief. A. Request for Judicial Notice The Court starts by addressing KeVita’s request for judicial notice. KeVita asks the Court to take judicial notice of (1) the complete labels for KeVita’s Sparking Lemonade products, and (2) three scientific publications that Pitre cites in the complaint. ECF No. 25. Pitre opposes the request. ECF No. 32. 1. Labels for KeVita’s Sparkling Lemonade Product KeVita asks the Court to take judicial notice of “a complete, high-resolution, color copy of the Product’s labeling.” ECF No. 25 at 3. As an initial matter, KeVita does not explain why the pictures of product labels in Pitre’s complaint are insufficient, or what benefit KeVita’s offered version of the label will provide, other than to state that “[t]he Court and parties will benefit from having complete images of the Products’ labeling to assess Plaintiff’s claims.” ECF No. 25 at 3.

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