Pierce, N. v. Floatme Corp.

Superior Court of Pennsylvania·Decided November 4, 2025·No. 1310 WDA 2024·Published

Opinion

2025 PS Super 247

NATALIE PIERCE, INDIVIDUALLY : IN THE SUPERIOR COURT OF AND ON BEHALF OF ALL OTHERS : PENNSYLVANIA SIMILARLY SITUATED :

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v. :

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FLOATME CORP. : No. 1310 WDA 2024

Appeal from the Order Entered September 23, 2024 In the Court of Common Pleas of Allegheny County Civil Division at No(s): GD-24-002169

BEFORE: BOWES, J., STABILE, J., and BENDER, P.J.E. OPINION BY BENDER, P.J.E.: FILED: November 4, 2025 Appellant, FloatMe Corp. (“FloatMe”), appeals from the trial court’s order overruling its preliminary objections to compel arbitration. We affirm.

After FloatMe had filed preliminary objections to the original complaint, Appellee, Natalie Pierce, individually and on behalf of all others similarly situated, filed an amended class action complaint against FloatMe on June 3, 2024. Therein, Ms. Pierce alleged, inter alia, the following: FloatMe is a technology company that makes loans or advances to Pennsylvania consumers over the internet. Amended Complaint, 6/3/24, at ¶¶ 10, 12. It has a lending application (hereinafter, “app”) where consumers can obtain advances of up to $50.00. See id. at ¶¶ 16-18. Users must pay a $3.99 monthly subscription fee to obtain any type of advance, and an express fee that ranges from $3.00-$5.00 for an immediate advance. Id. at ¶¶ 25-27. These fees are intended to compensate FloatMe for lending money. Id. at ¶

28. Nevertheless, FloatMe advertises its cash advance product as free credit and no interest. Id. at ¶ 36. In actuality, a $20.00 cash advance, with a two- week repayment schedule, a $5.00 express fee, and a $3.99 monthly fee yields a 1,302.27% annual percentage rate (“APR”). See id. at ¶ 38; see also id. at ¶ 39 (stating that a $30.00 cash advance with the same charges yields an 868.18% APR); id. at ¶ 40 (stating that a $50.00 cash advance with the same charges yields a 520.91% APR).

Users must connect a bank account and payment card to obtain an advance and — before obtaining an advance — FloatMe analyzes users’ bank account history with proprietary underwriting criteria, which ensures that they have a recurring source of income directly deposited into their linked bank account. See id. at ¶¶ 19-21. FloatMe also requires its users to authorize FloatMe to automatically deduct its advances from the user’s bank account or payment card immediately after the user’s employer deposits a paycheck into the user’s account on payday. Id. at ¶ 30. Via FloatMe’s underwriting criteria, FloatMe’s obligation that borrowers link their accounts and payment cards to FloatMe’s app, and FloatMe’s requirement that users authorize FloatMe to deduct its cash advances and fees from bank accounts on payday, FloatMe obtains repayment on the vast majority of advances it issues. Id. at ¶ 33.

Ms. Pierce obtained cash advances from FloatMe, and paid FloatMe’s express and monthly fees. Id. at ¶¶ 82-83. She did not know that she was paying interest by paying fees, and that the amounts she paid yielded triple- and quadruple-digit APRs. Id. at ¶¶ 82-86. She brought this action

individually and on behalf of all persons who reside in Allegheny County and obtained an advance or loan from FloatMe within the statute of limitations. Id. at ¶¶ 113-14. She claimed that FloatMe violated the Loan Interest and Protection Law, 41 P.S. § 101, et seq., and the Consumer Discount Company Act, 7 P.S. § 6201, et seq., by collecting charges prohibited and in excess of those allowed by these statutes. See id. at ¶¶ 123-33.

FloatMe subsequently filed preliminary objections, seeking to compel arbitration based on a purported agreement for alternative dispute resolution. See Pa.R.Civ.P. 1028(a)(6) (stating that preliminary objections may be filed on the grounds of an agreement for alternative dispute resolution). In support of its preliminary objections, FloatMe attached an affidavit from Josh Sanchez, FloatMe’s chief executive officer (“Sanchez Affidavit”). FloatMe conveyed, among other things, that Ms. Pierce signed up for FloatMe’s services on July 8, 2022, and — during the sign-up process on FloatMe’s app — Ms. Pierce was prompted to enter her phone number. See Preliminary Objections to Ms. Pierce’s First Amended Class Action Complaint, 6/24/24, at ¶¶ 6, 10; id. at Sanchez Affidavit at ¶ 8. FloatMe claimed that, at the bottom of the screen requesting her phone number, the app provided: “By continuing, you agree to FloatMe’s Terms of Service and Privacy Policy.” Id. at ¶ 11. FloatMe stated that a true and accurate copy of FloatMe’s app screens described in its preliminary objections were attached to the Sanchez Affidavit. Id. A review of the app screen containing the Terms of Service shows the following:

Id. at Sanchez Affidavit at Exhibit A at unnumbered 2 (“Sanchez Affidavit Account Sign-up Screens”).

FloatMe claimed that the ‘Terms of Service’ phrase is clickable and directs the users to an online format of FloatMe’s Terms and Conditions. Id. at ¶ 15.1 According to FloatMe, the Terms and Conditions include an arbitration provision and class action waiver. See id. at ¶¶ 19-22. FloatMe says that the Terms and Conditions also specify that the Federal Arbitration

Act (“FAA”), 9 U.S.C. § 1 et seq., governs arbitration disputes, and that Texas

1 Though the link on the app is entitled ‘Terms of Service,’ and the agreement is entitled ‘Terms and Conditions,’ both refer to the same agreement.

law governs all claims, without regard to conflict-of-law rules. Id. at ¶¶ 23, 27; see also id. at Sanchez Affidavit at Exhibit B (“Terms & Conditions”).

Based on the foregoing, FloatMe argued that notice was provided to Ms.

Pierce of the existence of the Terms and Conditions, containing an arbitration provision, through its sign-up process, which was required for any user to obtain an advance. See id. at ¶ 36. FloatMe also contended that Ms. Pierce’s claims are within the scope of the arbitration provision. Id. at ¶ 37. As such, FloatMe insisted that the trial court should sustain FloatMe’s preliminary objections and compel Ms. Pierce to separately arbitrate her claims with FloatMe. Id. at ¶ 42.

Following FloatMe’s preliminary objections, Ms. Pierce filed a response and memorandum of law in opposition. Therein, she argued, inter alia, that Mr. Sanchez failed to state in his affidavit that the sign-up screens attached to his affidavit were in effect when Ms. Pierce signed up for FloatMe’s app on July 8, 2022. See Ms. Pierce’s Memorandum of Law in Opposition, 7/24/24, at 3, 5; see also id. at 5 (“FloatMe’s affiant affirmatively states that the contract attached to its preliminary objections[, i.e., the Terms and Conditions,] was in effect on ‘the date on which [Ms. Pierce] signed up[.]’ But the affiant makes no such affirmative representation with respect to the screens attached to the affiant’s declaration. Without this type of evidence, the [c]ourt cannot assume that any of the screens displayed to [Ms.] Pierce included a notice that linked to an arbitration contract.”) (citations omitted). Ms. Pierce contended that the sign-up screens attached by FloatMe to its

preliminary objections were revised and updated in September 2022, which would have been after Ms. Pierce signed up on the app. See id. at 6 n.2. In addition, she stated that, pursuant to Chilutti v. Uber Techs., Inc., 300 A.3d 430 (Pa. Super. 2023) (en banc), appeal granted, 325 A.3d 446 (Pa. 2024), Ms. Pierce cannot be deemed to have waived her constitutional right to a jury trial because certain notice required by Pennsylvania law was not given to her. See id. at 7. Moreover, even if Texas law applied, Ms. Pierce argued that FloatMe failed to provide reasonably conspicuous notice of its Terms of Service, and that FloatMe presented the notice at a point in the transaction where users were not expecting to agree to contractual terms. Id. at 13-17.

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