Peopleguru, Inc. v. Medicine Man Technologies, Inc.

CourtDistrict Court, M.D. Florida
DecidedSeptember 30, 2025
Docket8:23-cv-01313
StatusUnknown

This text of Peopleguru, Inc. v. Medicine Man Technologies, Inc. (Peopleguru, Inc. v. Medicine Man Technologies, Inc.) is published on Counsel Stack Legal Research, covering District Court, M.D. Florida primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Peopleguru, Inc. v. Medicine Man Technologies, Inc., (M.D. Fla. 2025).

Opinion

UNITED STATES DISTRICT COURT MIDDLE DISTRICT OF FLORIDA TAMPA DIVISION

PEOPLEGURU, INC.,

Plaintiff,

v. Case No. 8:23-cv-1313-CPT

MEDICINE MAN TECHNOLOGIES, INC.,

Defendant. _________________________________/

O R D E R Plaintiff PeopleGuru, Inc. (PeopleGuru) initiated this breach of contract action against Defendant Medicine Man Technologies, Inc., d/b/a/ Schwazze (Schwazze) in state court. (Doc. 1-1). Following removal to this Court on the basis of diversity jurisdiction (Doc. 1), the case proceeded to a bench trial. (Docs. 85, 86). During PeopleGuru’s case-in-chief, it elicited testimony from its Chief Executive Officer, Richard Cangemi; its Finance and Treasury Manager, Phil Krakowski; its Director of Operations, Karen Erne; and its former strategic account manager, Olga Evseeva. At the completion of PeopleGuru’s case-in-chief, Schwazze orally moved for a directed verdict, citing Federal Rule of Civil Procedure 50 (Doc. 80); (Doc. 85 at 157) or, alternatively, a judgment on partial findings, citing Rule 52(c) (Doc. 82); (Doc. 86 at 5–10, 142–44). The Court reserved ruling on both of those motions. (Doc. 85 at 162–63, 164, 168); (Doc. 86 at 9–10). Schwazze then called as its witnesses its Chief Legal Officer, Christine Jones; its former general counsel and current Chief Policy Officer, Dan Pabon; and its Vice President (VP) of Human Resources, Dan Bonach.

At the close of its proof, Schwazze renewed its Rule 50 and 52(c) motions, and the Court again reserved ruling on them. (Doc. 86 at 142–144). In accordance with the Court’s subsequent directive (Doc. 84), the parties filed post-trial briefs setting forth their respective positions regarding the testimony and exhibits introduced at trial. (Docs. 89, 90, 91, 92). The Court then heard oral

argument on the matter after its careful review of those filings. Having considered the parties’ submissions, along with the evidence adduced at trial, the applicable law, and the assertions of counsel, the Court makes the following findings of fact and conclusions of law.1 Unless otherwise indicated, the Court’s factual findings are predicated upon its assessment of the weight of the evidence

offered by the parties, including the testimony of the above-referenced witnesses. I. PeopleGuru is a software developer based in Hillsborough County, Florida that specializes in human resources and payroll applications. (Doc. 90 at 2); (Doc. 85 at 13). During the relevant period, PeopleGuru provided software and hardware-related

services to approximately two hundred entities with which it contracted. (Doc. 85 at 13, 21). The software services that PeopleGuru furnished pertained to “everything

1 To the extent that any finding of fact herein constitutes a conclusion of law, or vice versa, it is adopted as such. from the hiring process through the termination process, and all the administration [in] between,” including employee on-boarding, handling W-2’s and other payment forms, printing checks, and managing state and local tax filings. Id. at 13–14.

PeopleGuru’s hardware services consisted of, among other things, kiosks configured with PeopleGuru’s proprietary software that were set-up at a client’s place of business and that the client’s employees could use to access PeopleGuru’s system. Id. at 15, 21–23. As far as payment for these services was concerned, PeopleGuru charged the

full price each month under its contracts with its customers if it was “active[ly] processing” the clients’ accounts. (Doc. 85 at 33–34). Otherwise, PeopleGuru would assess its clients only a minimum monthly fee to access PeopleGuru’s “basic software system,” which essentially reduced the clients’ bills by fifty percent. (Doc. 85 at 124);

see also (Doc. 92 at 6); (Doc. 85 at 20, 24, 33–34, 85, 147). In or around February 2020, Schwazze entered into a contract with PeopleGuru to have PeopleGuru provide it with software and hardware-related services. (Doc. 85 at 34, 115–16). A vertically integrated cannabis company, Schwazze owned and operated as many as sixty-five dispensaries in Colorado and New Mexico during the

pertinent time frame. (Doc. 85 at 171); (Doc. 89 at 2). The contract between Schwazze and PeopleGuru was drafted by PeopleGuru and was comprised of three parts: a “Master Agreement” containing legal terms, warranties, and indemnities; an “Order Form” establishing, among other things, the pricing for the specific services PeopleGuru was to supply Schwazze and the number of employees covered by those services; and a document entitled “Order Form Terms and Conditions” setting forth—as indicated by the title—the terms and conditions for each particular Order requested by Schwazze. (Doc. 85 at 35–39); (Doc. 89 at 2–3);

(Doc. 93-1); (Doc. 93-2); (Doc. 93-3). For the sake of simplicity, the entirety of the contract between Schwazze and PeopleGuru will be referred to herein as the “Agreement,” except where a more detailed description is necessary. The parties’ dispute in this lawsuit centers on one of the provisions in the parties’ Agreement. (Doc. 93-2). That provision—found in section 1.6 of the Order Form

Terms and Conditions—stated, in relevant part: The initial term of th[e] Agreement shall commence as of the execution date and shall continue until the First Anniversary Date. Thereafter, and unless either party delivers thirty (30) days written notice of non-renewal prior to each Anniversary Date, . . . the term of th[e] Agreement shall automatically renew for one (1) year periods on the Anniversary Date.

Id. at 2. The Agreement defined the “Anniversary Date” as the “annual renewal date of th[e] Agreement, which occur[red] on November 1[ of ] . . . each year.” Id. at 1. If Schwazze failed to tender timely written notice to PeopleGuru in accordance with section 1.6, PeopleGuru required Schwazze to pay it at least the minimum monthly fee for software services through the end of the subsequent one-year renewal period that terminated on October 31. (Doc. 85 at 19–20). PeopleGuru’s CEO, Cangemi, explained the justification for section 1.6 as follows: We provide a dedicated team for [our] customers. That team is at least two people, sometimes three. In an account like Schwazze, which was a very active and [a] growing business, we would have three people assigned to that account. In order for us to provide that level of service, it[ was] very important that we have the ability to keep these people employed. And our ratio of people to customers is much smaller than [one of our competitors,] ADP. You might see over a hundred or close to [two hundred] accounts [assigned] to . . . each ADP representative. In our business, it’s much smaller, it’s more like [twenty-five]. So having these agreements with some predictability gives us the ability to field that team without the concern that they won’t be gainfully employed for a future period. So that’s why we do it this way. It’s an important . . . part of the reason why customers choose PeopleGuru.

Id. at 20–21. Schwazze began receiving services from PeopleGuru on April 1, 2020. Id. at 35. At the time, Schwazze had only sixty-five employees. Id. Over roughly the next two years, the parties executed several revised Order Forms to reflect new pricing for the increasing number of Schwazze employees covered by the Agreement. (Doc. 86 at 50). By 2022, PeopleGuru was supplying payroll and other services for 659 workers at Schwazze. (Doc. 85 at 140, 144); (Doc. 86 at 50). In or around October 2022, Schwazze’s management elected to discontinue using PeopleGuru and to retain a different vendor instead. (Doc. 86 at 11–13, 44).

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