Pena v. Ludwig

766 S.W.2d 298, 1989 WL 10962
CourtCourt of Appeals of Texas
DecidedJanuary 19, 1989
Docket10-87-179-CV
StatusPublished
Cited by51 cases

This text of 766 S.W.2d 298 (Pena v. Ludwig) is published on Counsel Stack Legal Research, covering Court of Appeals of Texas primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Pena v. Ludwig, 766 S.W.2d 298, 1989 WL 10962 (Tex. Ct. App. 1989).

Opinion

OPINION

THOMAS, Chief Justice.

This appeal involves the Texas Deceptive Trade Practices Act (DTPA). See Tex.Bus. & Com.Code Ann. §§ 17.41-63 (Vernon 1987 and Vernon Supp.1989). Debbie Ludwig, appellee, sued Alfred Pena, appellant, after he undertook to remodel a building which Ludwig intended to use as a hairstyling shop. She alleged Pena misrepresented the quality of his carpentry, plumbing and electrical services and breached express and implied warranties. The jury answered all liability issues in Ludwig’s favor and awarded her $3,000 cost of repairs, $5,000 lost profits, $500 exemplary damages, and $7,000 attorney’s fees. The court entered a $31,500 judgment for Ludwig byt trebling actual damages to $24,000 and then adding the trebled sum to the award of attorney’s fees and exemplary damages.

Questions on appeal relate to the court’s trebling of actual damages, the evidentiary support for recovery of cost of repairs and lost profits, the charge, and an alleged comment on the weight of the evidence. The judgment will be reformed to delete $17,000 from Ludwig’s recovery, but will be otherwise affirmed.

*301 Only the “trier of fact” has the discretionary authority under the DTPA to treble actual damages in excess of $1,000. Id. at § 17.50(b)(1) (Vernon 1987); Martin v. McKee Realtors, Inc., 663 S.W.2d 446, 448 (Tex.1984). If the jury awards actual damages, then the court must award “two times that portion of the actual damages that does not exceed $1,000.” Id.

Ludwig concedes the court could not treble actual damages because it was not the fact-finder. The jury awarded actual damages, which required the court to award an additional $2,000 by doubling the first $1,000 of actual damages. See id. Therefore, Pena’s first point attacking the court’s authority to treble actual damages is sustained.

Pena questions in his second and third points whether the evidence was legally and factually sufficient to support the award of $5,000 lost profits. He contends Ludwig could not recover lost profits because her business was new and unestablished and because she failed to provide objective evidence from which the jury could calculate lost profits with reasonable certainty. He also argues she failed to prove a causal connection between lost profits and his wrongful conduct.

Lost profits may be recovered if they are the natural and probable consequences of wrongful conduct and their amount is shown by competent evidence with reasonable certainty. Southwest Battery Corporation v. Owen, 131 Tex. 423, 115 S.W.2d 1097, 1098-99 (1938). Proof to a mathematical exactness is not required because measuring lost profits is an inherently speculative undertaking. White v. Southwestern Bell Tel. Co., Inc., 651 S.W.2d 260, 262 (Tex.1983); Pace Corporation v. Jackson, 155 Tex. 179, 284 S.W.2d 340, 348 (1955). Even the rules by which lost profits are measured cannot be exactly stated. Pace Corporation, 284 S.W.2d at 348. Thus, a defendant cannot escape liability merely because the plaintiff cannot state or prove a perfect measure of lost profits. Id.

Lost profits are usually proved by comparing the business done by the plaintiff’s established concern during a not-too-remote comparable base period with the business done by plaintiff’s concern during the comparable period for which recovery is sought. Southwest Battery Corporation, 115 S.W.2d at 1099. Lost profits may also be recovered for the normal increase in business which might reasonably be expected to have occurred, in light of past developments and existing conditions, over the business actually done in the base period. Id.

Lost profits of a new or unestablished business generally cannot be proved to a reasonable certainty due to the absence of a prior base period for comparison. See id. However, lost profits may be recovered for a new enterprise, if factual data is otherwise available to furnish a sound basis for computing probable losses. Universal Commodities, Inc. v. Weed, 449 S.W.2d 106, 113 (Tex.Civ.App.-Dallas 1969, writ ref’d n.r.e.); see Pace Corporation, 284 S.W.2d 340. Whether the evidence is sufficient to support a finding of lost profits must be determined from the facts of each case. Automark of Texas v. Discount Trophies, 681 S.W.2d 828, 829 (Tex.App.-Dallas 1984, no writ).

Ludwig, at age thirty-seven, was an experienced hairstylist and instructor, having worked in at least ten hairstyling shops and owned four shops over fifteen years. She kept the books, made the day-to-day business decisions involved in managing her shops, and was primarily responsible for designing, decorating and promoting the successful opening of at least three of her own shops. Dwight Belicek, the owner of Armstrong-McCall Wholesale Beauty Supply, described her as an “expert,” “very, very smart,” and “very, very business minded.” She had a reputation as a shop owner, according to Belicek, for knowing “the insides and outs of profits and books” and for being a “very sharp business person when it comes to advertising and setting up ... [a new shop].”

Ludwig and her husband bought and remodeled a building in the Midway Center to start their first hairstyling shop, but growth in business forced them in May 1985 to move the shop to a larger building *302 in the Hewitt Plaza. The relocated shop, which they renamed Lone Star Barber & Hairstyling, was still in operation at the time of the trial. Ludwig and her husband then divorced under an agreement which apparently gave him the Lone Star shop, allowed her to start new shops, but prohibited her from directly soliciting Lone Star customers.

Ludwig decided in late May 1986 to open a new shop in the Hewitt Plaza, just “around the comer” from her ex-husband’s Lone Star shop, and picked June 30 as the target date for the opening. She leased space for the shop on June 2, entered into an oral contract with Pena in the first week of June to do the carpentry, electrical and plumbing work necessary to ready the premises for occupancy, bought furniture and fixtures, and arranged a $3,000 bank loan. Pena agreed to finish the remodeling within one week from the date he started. Despite repeated pleas from Ludwig and after numerous excuses for delay on his part, Pena finally abandoned his uncompleted work on July 16, five weeks after he started. Ludwig immediately employed Collier Electric, A-l Plumbing, and carpenter John Boykin to repair the electrical, plumbing and carpentry work which Pena had improperly done and to finish remodeling the premises.

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Bluebook (online)
766 S.W.2d 298, 1989 WL 10962, Counsel Stack Legal Research, https://law.counselstack.com/opinion/pena-v-ludwig-texapp-1989.