Pedraza v. Coca-Cola Co.

456 F. Supp. 2d 1262, 39 Employee Benefits Cas. (BNA) 2257, 2006 U.S. Dist. LEXIS 76212, 2006 WL 2934989
CourtDistrict Court, N.D. Georgia
DecidedSeptember 29, 2006
Docket1:05-cv-01256
StatusPublished
Cited by14 cases

This text of 456 F. Supp. 2d 1262 (Pedraza v. Coca-Cola Co.) is published on Counsel Stack Legal Research, covering District Court, N.D. Georgia primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Pedraza v. Coca-Cola Co., 456 F. Supp. 2d 1262, 39 Employee Benefits Cas. (BNA) 2257, 2006 U.S. Dist. LEXIS 76212, 2006 WL 2934989 (N.D. Ga. 2006).

Opinion

ORDER

EVANS, District Judge.

This is a putative class action brought under the Employee Retirement Income Security Act of 1974 (“ERISA”), 29 U.S.C. § 1001 et seq., in which Plaintiff seeks damages and equitable relief for Defendants’ breach of fiduciary duty (a) in using Coca-Cola stock in Coca-Cola’s Thrift and Investment Plan, and (b) in providing incomplete and misleading information regarding certain business affairs of the Coca-Cola Company to participants in the Thrift and Investment Plan. The case is before the Court on Defendants’ Motion to Dismiss. For the following reasons, Defendants’ Motion to Dismiss [# 32] is GRANTED as to Counts I and II, GRANTED IN PART as to Count III, and GRANTED as to Count IV.

I. Background

A. Initial Matters

In ruling on the Motion to Dismiss, the well-pleaded averments of the Amended Complaint (“complaint”) are presumed to be true, Miree v. DeKalb County, 433 U.S. 25, 26 n. 2, 97 S.Ct. 2490, 53 L.Ed.2d 557 (1977); La Grasta v. First Union Sec., Inc., 358 F.3d 840, 842 (11th Cir.2004). The Court may also reference documents *1265 attached to a motion to dismiss, and responses thereto, “but only where the attached document is ‘central to the plaintiffs claim’ and is ‘undisputed’ in the sense that ‘the authenticity of the document is not challenged.’” Woods v. Southern Co., 396 F.Supp.2d 1351, 1359 (N.D.Ga.2005) (citing Horsley v. Feldt, 304 F.3d 1125, 1134 (11th Cir.2002) and Day v. Taylor, 400 F.3d 1272, 1276 (11th Cir.2005)); see also, La Grasta, 358 F.3d at 845 (“In analyzing the sufficiency of the complaint, we limit our consideration to the well-pleaded factual allegations, documents central to or referenced in the complaint, and matters judicially noticed.”). In the instant case, Defendants attached numerous exhibits to their Motion to Dismiss, and Plaintiff attached an exhibit to her Response. 1 Neither party has challenged the authenticity of the documents attached, and as they are each referenced in or central to the complaint, the Court will consider them.

B. Plaintiff

Plaintiff was an employee of the Coca-Cola Company (“Coca-Cola” or “Coke” or “the Company”) and was a participant in Coca-Cola’s Thrift and Investment Plan (“the Plan”) between May 13, 1997 and April 18, ,2005 (“the Class Period”). 2 Plaintiff acquired an interest in Coca-Cola stock through her participation in the Plan. 3

C. Defendants

Defendant the Coca-Cola Company is a multinational corporation. It manufactures, distributes and markets soft drink concentrates and other beverage products. Coca-Cola common stock is traded on the New York Stock Exchange. The Company is subject to the federal securities laws.

Defendants Ivester, Daft, and Isdell (“the CEO Defendants”) each served as *1266 Chair and CEO of Coca-Cola during the Class Period. The CEO defendants had the power to appoint and remove members of the Plan’s Assets Management Committee, which made investment decisions for the Plan. Defendant Rushing served as Vice-President — Human Resources during the Class Period, as did other un-named persons (“the Vice-President Defendants”). The Vice-President Defendants had the power to appoint and remove members of the Benefits Committee, which was the Administrator of the Plan. The Benefits Committee 4 had the responsibility for providing information to Plan participants about the Plan.

Plaintiffs Complaint refers to the CEO Defendants and the Vice-President Defendants collectively as “the Officer Defendants.”

Defendants Gilbreath, Fenton-May, Harwell, Cherry, Taggart, Baros, Shaw, Horn, Holland, Magee, Macke, and How-land were members of the Benefits Committee during the Class Period.

Defendants Chestnut, Mincey, Taggart, Lindsey, Horn, Fayard, Gilbreath, Jackson, Johnson, and Taylor were members of the Assets Management Committee during the Class Period.

D. Plaintiff’s Allegations

Plaintiff alleges the following. Coca-Cola’s revenues flattened between 1997 and early 1998 and the price of its common stock declined by 36% between July and September 1998. In order to counter the revenue decline, Coca-Cola engaged in an unsustainable business practice, “gallon-pushing”. Gallon-pushing involved Coca-Cola selling beverage concentrate to Coke’s bottlers by offering favorable credit terms which encouraged bottlers to buy more concentrate than they needed to meet customer demand. This increased Coca-Cola’s sales of beverage concentrate and boosted revenues in the short run; however, because the bottlers purchased concentrate in amounts that exceeded their actual needs, the increased sales were not sustainable, and by 1999 the bottlers began to resist purchasing unneeded beverage concentrate. At the end of 1999, Coca-Cola abandoned gallon-pushing. Coca-Cola never mentioned the “gallon-pushing” practice in its SEC filings covering the time from 1997 to January 1, 2000, although it did state in filings made in early 2000 that reduced bottler inventory levels in 2000 would result in lower earnings per share, specifically $.11 to $.13 per share in the first half of 2000.

Plaintiff alleges that the Russian economy nearly collapsed in 1998. Between August 1998 and September 1999 Coke sales in Russia declined 60%, whereas production costs quadrupled. Coca-Cola abandoned two large bottling factories in Russia before September 1999. Due to the impairment of its Russian assets, Coca-Cola wrote off $543 million in its January 26, 2000 report of financial results for the fourth quarter of 1999. Plaintiff alleges that Coca-Cola should have done this earlier, in its report for the third quarter of 1999.

In the report for the fourth quarter of 1999, Coca-Cola reported a $45 million net loss, the first such loss in a decade. Plaintiff asserts that the cessation of gallon-pushing, plus substantial writeoffs for im *1267 paired assets were responsible. The complaint further states:

101. On January 27, 2000, THE WALL STREET JOURNAL reported: In a massive round of layoffs pushed by an activist board of directors, Coca-Cola Co. said it is slashing 20% of its work force, or 6,000 employees.
The embattled soft-drink giant said it would take $1.6 billion in one-time charges, far bigger than expected.

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456 F. Supp. 2d 1262, 39 Employee Benefits Cas. (BNA) 2257, 2006 U.S. Dist. LEXIS 76212, 2006 WL 2934989, Counsel Stack Legal Research, https://law.counselstack.com/opinion/pedraza-v-coca-cola-co-gand-2006.