Peagler v. Phoenix Newspapers, Inc.

547 P.2d 1074, 26 Ariz. App. 274
CourtCourt of Appeals of Arizona
DecidedJune 2, 1976
Docket1 CA-CIV 2426
StatusPublished
Cited by5 cases

This text of 547 P.2d 1074 (Peagler v. Phoenix Newspapers, Inc.) is published on Counsel Stack Legal Research, covering Court of Appeals of Arizona primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Peagler v. Phoenix Newspapers, Inc., 547 P.2d 1074, 26 Ariz. App. 274 (Ark. Ct. App. 1976).

Opinion

OPINION

HAIRE, Chief Judge, Division 1.

On this appeal from a directed verdict for the defendants in a defamation action, the Court is faced with somewhat confusing problems created by changing concepts emanating from the United States Supreme Court’s relatively recent broadening of first amendment freedom of speech rights as applied in defamation actions.

One of the plaintiff-appellants is Dodge City Motors, Inc., a corporation which, at the time of the publication of the alleged defamatory matter, was engaged in the business of selling new and used automobiles in Phoenix, Arizona. The other plaintiff-appellant is the president of the plaintiff corporation. The defendant-ap-pellees include Phoenix Newspapers, Inc., the corporate owner of a newspaper, The Arizona Republic, together with its president and publisher, Eugene C. Pulliam, and a reporter-employee, Albert J. Sitter.

On August 3, 1970, an article entitled “Business bureau violates trust, ex-employes assert” was published on the front page of the Arizona Republic. The testimony shows that the article resulted from an initial visit by the defendant-reporter to the Better Business Bureau’s offices to investigate a connection between the Bureau’s manager and an organization known as the “Direct Sellers Association”. The resulting article not only involved matters relating to the Direct Sellers Association, but also contained allegations concerning complaints which had been received by the Better Business Bureau against several of its members, including the plaintiff-corporation, Dodge City Motors. Pertinent portions of the article are quoted later in this opinion.

The basic thrust of the article concerned attempts by the Direct Sellers Association to place on a referendum some consumer legislation which had been recently passed by the Arizona legislature. The legislation involved the regulation of the direct selling of merchandise to members of the public in their homes. The Direct Sellers Association, a group of businessmen engaged in door-to-door selling, felt that certain portions of the bill were not in the public interest and had formed an association to obtain signatures on petitions in order to have the legislation placed on a referendum for popular vote. This would have effectively prohibited the legislation from becoming law 90 days after the adjournment of the legislative session. The Direct Sellers Association had been the subject of several articles published in the defendant newspaper, and the article in question was, in part, a further comment upon the activities of the Association.

The manager of the Better Business Bureau was also a director of the Direct Sellers Association. That relationship provided the basis for the reporter’s connecting the Better Business Bureau to the Direct Sellers Association. The defendant-reporter’s presence at the Bureau’s offices concerning the Direct Sellers Association matter led to his being contacted by two former Better Business Bureau employees, and, in turn, their disclosures to him resulted in the inclusion in the published ar- *277 tide of the alleged defamatory material, as follows:

“The Phoenix office of the Better Business Bureau has among its own members some business firms which engage in highly questionable sales methods, two former employes charged last week.
* * * * * *
“Both said in a joint interview that they were especially disillusioned when the BBB further tarnished its record by supporting the Direct Sellers Association, formed in early July for the purpose of scuttling House Bill 102, a tough consumer protection measure.
“[The former employees] cited three firms with the longest records of unresolved consumer complaints which are allowed to remain BBB members in good standing.
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“They were identified, in the order of frequency of complaints as Peagler’s Dodge City, 1521 E. Camelback; Carpe-time, 1240 E. Indian School, and Family Publication Service, 3424 N. Central.
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“The greatest number of complaints on file against any one company, Mrs. Run-ser said, were lodged against Peagler’s Dodge City.
“Despite the firm’s frequent apparent transgressions and lack of response to complaints, no move has been made to reprimand the auto dealership, she said.
“Advised of Mrs. Runser’s criticisms, White disclosed that the BBB is planning to bear down on Peagler’s.
“ ‘I’ve already talked to the head of the screening committee (about Peag-ler’s),’ White said, ‘who will take the matter before the board of directors in September to cancel the membership. I’ve already got 21 complaints written out and ready to go to the board.
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■ “When originally contacted by The Arizona Republic, both Julian Peagler, owner of the auto agency, and Bob Young, general manager, maintained that the company had not received any complaints from the BBB.
“Later, after checking with White, Peagler said that there had indeed been complaints but that they had not been brought to his or Young’s attention.
“ ‘Now I’ve asked that these be sent to me personally,’ Peagler said. ‘Last month we sold 5,000 used and 1,600 new cars and I’ve been oblivious to these kinds of problems. I 'did not know of one sales complaint.
“ ‘Most complaints,’ Peagler added, ‘fall in the area that a used car is not satisfactorily described. But I’m not aware of any complaints that are not properly handled.’ ”

As we have previously stated, the subject article was published on August 30, 1970. Plaintiffs filed their complaint on October 8, 1970. At the conclusion of plaintiffs’ case, the trial judge directed a verdict for the defendants, and judgment for the defendants was entered on January 15, 1973. The confusing problems which we have previously alluded to in the initial paragraph of this opinion are encountered in ascertaining the impact on this State’s defamation law of several recent United States Supreme Court decisions. Our task in this regard is made more difficult by reason of significant changes in federal constitutional law which occurred subsequent to the time the trial judge entered judgment in this case, thereby rendering questionable the constitutional standard applied by him in judging the sufficiency of plaintiffs’ evidence against the defendants.

The effect of the United States Supreme Court’s decision in New York Times Company v. Sullivan, 376 U.S. 254, 84 S.Ct. 710, 11 L.Ed.2d 686 (1964) on Arizona defamation law has been thoroughly discussed by the Arizona Supreme Court in Phoenix Newspapers, Inc. v. Church, 103 Ariz. 582, 447 P.2d 840 (1968), and also in this Court’s subsequent opinion involving *278

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Related

Peagler v. Phoenix Newspapers, Inc.
640 P.2d 1110 (Court of Appeals of Arizona, 1981)
Brophy v. Philadelphia Newspapers, Inc.
422 A.2d 625 (Superior Court of Pennsylvania, 1980)
Cochran v. Indianapolis Newspapers, Inc.
372 N.E.2d 1211 (Indiana Court of Appeals, 1978)
Peagler v. Phoenix Newspapers, Inc.
560 P.2d 1216 (Arizona Supreme Court, 1977)

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547 P.2d 1074, 26 Ariz. App. 274, Counsel Stack Legal Research, https://law.counselstack.com/opinion/peagler-v-phoenix-newspapers-inc-arizctapp-1976.