Parrella v. The Orange Rabbit, Inc.

District Court, S.D. New York·Decided September 29, 2021·No. 1:20-cv-09923·Unknown

Opinion

UNITED STATES DISTRICT COURT UDSODCCU-MSDENNYT SOUTHERN DISTRICT OF NEW YORK ELECTRONICALLY FILED DOC#: MICHAEL PARRELLA and ILKB, LLC, DATE FILED: 09/29/2021

Petitioners,

20-CV-9923 (RA) v.

OPINION & ORDER THE ORANGE RABBIT, INC. and NICHOLAS GIACOPELLI,

Respondents.

THE ORANGE RABBIT, INC. and NICHOLAS GIACOPELLI,

Cross Claimants,

v.

MICHAEL PARRELLA, RYAN HEALY, SCOTT FERRARI, and ILKB, LLC,

Cross Defendants.

RONNIE ABRAMS, United States District Judge: Following an unsuccessful foray into kickboxing-gym ownership, franchisee Nicholas Giacopelli and his company The Orange Rabbit Inc. (“Orange Rabbit”) commenced arbitration against franchisor ILKB LLC (“ILKB”) and three of its executives: Michael Parrella, Scott Ferrari, and Ryan Healy. After an arbitrator found in Giacopelli and Orange Rabbit’s favor and awarded them millions of dollars in damages, Parrella—later joined by ILKB—moved to vacate the award. Parrella and ILKB claim that the Arbitrator committed misconduct and exceeded his powers in violation of § 10(a) of the Federal Arbitration Act (“FAA”). Giacopelli and Orange Rabbit have opposed the petition and have filed a cross-motion to confirm the arbitration award. For the reasons provided below, the motion to vacate the award is DENIED and the cross-motion to confirm the award is GRANTED. BACKGROUND The following facts are drawn from the amended petition to vacate the arbitration award, Dkt. 16 (“Am. Pet.”), as well as the exhibits filed in conjunction with the declarations of David Douglas, Dkt. 23 (“Douglas Decl.”) and Roy Lester, Dkt. 17 (“Lester Decl.”). Michael Parrella is the founder and former chief executive officer of ILKB, a fitness franchising

brand that sells and supports a chain of kickboxing studios under the name “iLoveKickboxing.com.” Am. Pet. at ¶¶ 1, 14. Although it is unclear when Parrella left ILKB, it appears that he was the company’s CEO at least through April 15, 2020. Douglas Decl. Ex. 21 at 7 (“Scheduling Order No. 23”).1 In April 2016, Nicholas Giacopelli—through his company Orange Rabbit—entered into a franchise agreement with ILKB to purchase an iLoveKickboxing franchise. Am. Pet. at ¶ 17; Lester Decl. Ex. B (“Franchise Agreement”). In May 2016, Giacopelli—again through Orange Rabbit— entered into a multi-outlet agreement with ILKB to purchase two more franchises. Lester Decl. Ex. C (“Multi-Outlet Agreement”). The Agreements contain several provisions relevant to the instant action. In the Franchise Agreement, the parties pledged to attempt to resolve any disputes arising out of or relating to the

Franchise Agreement by first having officers and principal equity owners meet and conduct a good faith negotiation. Franchise Agreement at 30 (§ 14.1(a)). The Agreement further provides that “[a]ny dispute between us (and/or our affiliated entities) and you (and/or your affiliated entities) that is not resolved through mediation will be resolved through binding arbitration.” Id. at 30 (§ 14.2(a)). The arbitration proceedings are to be “conducted individually by a single plaintiff, and not as a class or by multiple

1 This scheduling order was incorrectly titled “Scheduling Order No. 22” when originally published to the parties, but the Arbitrator later confirmed it should have been titled “Scheduling Order No. 23.” See Douglas Decl. Ex. 1 at 14 n.9 (“Final Award”). plaintiffs in one action.” Id. at 31 (§ 14.2(b)). The Franchise Agreement also grants “[t]he arbitrator . . . the right to award or include in the award any relief that the arbitrator deems proper in the circumstances,” id. (§ 14.2(c)), and provides that “[t]he prevailing party in any arbitration or litigation to resolve a dispute between any of the parties thereto will be entitled to recover from the losing party reasonable legal fees,” id. (§ 14.4). The Agreement provides that any disputes arising under it must be governed by the FAA, or New York law if the FAA does not apply. Id. at 36 (§ 16.13). The Multi- Outlet Agreement provides that any dispute arising under it must be resolved in accordance with the

dispute resolution procedures in the Franchise Agreement. Multi-Outlet Agreement at 6 (§ 7.1). Despite “operating in a fiscally sound manner,” Giacopelli’s kickboxing franchises continuously lost money. Douglas Decl. Ex. 1 at 4 (“Final Award”); Lester Decl. Ex. T (same). On March 27, 2019, Giacopelli and Orange Rabbit commenced arbitration against Parrella, ILKB, Ferrari (ILKB’s President), and Healy (ILKB’s Vice President). Lester Decl. Ex. D (“Arbitration Demand”). They claimed that Parrella, Ferrari, and Healy fraudulently induced them to purchase the franchises by, inter alia, knowingly and deliberately making false representations about the financial prospects of the business, including the expense of opening and operating it, the expected performance of the studios, and the likely resale value of the franchises. Id. at 5–6. The Arbitration Demand included common law causes of action for fraudulent representation, negligent misrepresentation, and breach of contract, as

well as claims under the New York State Franchise Sales Act, the New Jersey Franchise Practices Act, and the New Jersey Consumer Fraud Act. Id. at 7–11. Initially, Parrella, ILKB, Ferrari, and Healy were represented in the arbitration by Thomas Telesca of Ruskin Moscou Faltischek P.C. Am. Pet. at ¶ 24. In April, 2019, Telesca moved to dismiss the arbitration demand on the grounds that the Franchise Agreement mandated “face-to-face” negotiations, followed by JAMS mediation, before pursuing arbitration. Pet. Mem., Dkt. 18, at 13–14. The Arbitrator granted the application in part. Douglas Decl. Ex. 4 at 13 (“Scheduling Order No. 2”). Shortly thereafter, Telesca informed the Arbitrator that he would no longer represent Parrella, ILKB, Ferrari, and Healy. Douglas Decl. Ex. 5 at 3 (“Scheduling Order No. 3”). On or around July 26, 2019, Parrella, Healy, and ILKB obtained new counsel. Douglas Decl. Ex. 6 at 3 (“Scheduling Order No. 4”).2 In a September 5, 2019 status conference, their lawyer raised the possibility that he would challenge the arbitrability of the claims against Parrella and Healy in his forthcoming answer to the arbitration demand. See Scheduling Order No. 23 at 10. In a scheduling order filed later that same day, the Arbitrator mandated that “[i]f respondents intend to move to dismiss

Messrs. Parrella and Healy for lack of arbitrability, they are to file their motion by September 19, 2019.” Douglas Decl. Ex. 7 at 4 (“Scheduling Order No. 5”). On September 11, Parrella, ILKB, and Healy’s answer to the arbitration demand was filed. Douglas Decl. Ex. 9 (“Answer”); Lester Decl. Ex. E (same). The answer raised ten affirmative defenses. Answer at 2–3. It also raised cross-claims against Ferrari. Id. at 4–5. The answer did not include any challenge to the arbitrability of the claims against Parrella or Healy. After the answer was filed, the parties then paused arbitration to pursue settlement, but the settlement efforts were unsuccessful. Am. Pet. at ¶ 25. On December 10, 2019, in response to a motion by Parrella, Healy, and ILKB to indefinitely suspend arbitration, the Arbitrator agreed to adjourn the hearing until February 17, 2020, to allow for

additional discovery. Douglas Decl. Ex. 10 at 6 (“Scheduling Order No. 7”). On January 8, 2020, Parrella, Healy, and ILKB’s counsel withdrew. Am. Pet. ¶ 27; Douglas Decl. Ex. 11 (“Scheduling Order No. 7A”). The Arbitrator then gave the parties until January 13 to suggest an appropriate amount of time to obtain new counsel. Scheduling Order No. 7A at 3–4.

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