Pan 4 America, LLC v. Tito & Tita Food Truck LLC

CourtDistrict Court, D. Maryland
DecidedMarch 3, 2022
Docket8:21-cv-00401
StatusUnknown

This text of Pan 4 America, LLC v. Tito & Tita Food Truck LLC (Pan 4 America, LLC v. Tito & Tita Food Truck LLC) is published on Counsel Stack Legal Research, covering District Court, D. Maryland primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Pan 4 America, LLC v. Tito & Tita Food Truck LLC, (D. Md. 2022).

Opinion

IN THE UNITED STATES DISTRICT COURT FOR THE DISTRICT OF MARYLAND

PAN 4 AMERICA, LLC, et al., *

Plaintiffs, *

v. * Case No.: DLB-21-401

TITO & TITA FOOD * TRUCK, LLC, et al., * Defendants.

MEMORANDUM OPINION

Plaintiffs Pan 4 America, LLC (“Pan 4 America”) and Super Pasteles, LLC (“Super Pasteles”) filed suit against defendants Tito & Tita Food Truck, LLC (“Tito & Tita”), Aizar Mazariegos, and Ana Cecelia Ayala (the “individual defendants”), claiming: I. Violation of the Lanham Act, 15 U.S.C. § 1125(a) against Tito & Tita II. Common law unfair competition against Tito & Tita III. Tortious interference with economic relations against all defendants IV. Detinue against all defendants V. Conversion by wrongful detention against all defendants VI. Breach of fiduciary duty against individual defendants VII. Civil conspiracy against individual defendants VIII. Breach of contract against Mazariegos IX. Unjust enrichment against all defendants

ECF 2. Plaintiffs allege they employed the individual defendants to, in part, manage social media advertising and promotion for plaintiffs’ baking businesses. Plaintiffs further allege the individual defendants “hijacked” plaintiffs’ Facebook page to promote Tito & Tita, a competing business. Defendants have moved to dismiss the complaint for failure to state a claim. ECF 13. The motion has been fully briefed. ECF 14 & 15. A hearing is not necessary. See Loc. R. 105.6. For the following reasons, the motion to dismiss is granted in part as to the conversion and detinue claims and denied as to the other claims. I. Background1 Plaintiffs together operate a retail bakery (Pan 4 America) and affiliated specialty baking business (Super Pasteles) under the registered tradename “La Baguette.” ECF 2, ¶ 2. Pan 4 America began its retail operation in 2012, and its owners created Super Pasteles in May of 2019. Id. ¶¶ 22–23. Plaintiffs regularly deliver or ship their products to consumers in Maryland,

Washington D.C., Virginia, and Pennsylvania. Id. ¶ 25. Plaintiffs describe Mazariegos and Ayala as “trusted supervisory employees” who acquired “extensive knowledge of certain aspects of their business.” Id. ¶ 28. In July of 2015, plaintiffs hired Mazariegos as their store manager. Id. ¶ 26. In this role, Mazariegos had authority to hire and fire employees, buy supplies, oversee the baking and delivery of products, supervise other managers, create employee schedules, discipline employees, and hand paychecks to employees. Id. He was also responsible for La Baguette’s online advertising and promotion. Id. Plaintiffs hired Ayala, who plaintiffs allege is now married to Mazariegos, as an in-store supervisor in September of 2015. Id. ¶¶ 17, 27. Ayala supervised cashiers and ensured that shelves and display

cases were well stocked. Id. ¶ 27. Ayala also assisted Mazariegos with the management of La Baguette’s Spanish-speaking social media. Id. In October of 2015, Mazariegos created a Facebook page for La Baguette that became the business’s main online platform. Id. ¶ 4. Plaintiffs relied on the Facebook page in lieu of a more formal web page. Id. ¶ 35. The page contained photographs and prices of La Baguette’s products, the street address of the retail bakery, and a phone number to place orders for pick-up or delivery. Id. ¶¶ 4, 37. In spring of 2020, the page had over 4,000 followers, “enabling [La Baguette] to

1 As is proper on a motion to dismiss, the Court takes all well-pleaded allegations contained in the complaint, ECF 2, as true. Ray v. Roane, 948 F.3d 222, 226 (4th Cir. 2020) (citing King v. Rubenstein, 825 F.3d 206, 212 (4th Cir. 2016)). develop considerable goodwill with repeat customers to whom Plaintiffs could provide information relating to new and seasonal offerings, sales and other promotions.” Id. ¶¶ 5, 35. Both Mazariegos and Ayala had administrative access to the Facebook page, allowing them to post and delete content on behalf of La Baguette. Id. ¶ 34. By March of 2020, plaintiffs noted “a lack of attention and an increase in absenteeism” by

Mazariegos and Ayala. Id. ¶ 39. On April 12, 2020, plaintiffs terminated Ayala for missing nearly three weeks of work. Id. ¶ 40. Ayala claimed concerns over COVID-19 but failed to provide any certification of contraction or exposure to the virus, as requested by plaintiffs. Id. That same day, plaintiffs learned that Mazariegos was “moonlighting” for Tito & Tita, which he described as a Mexican food-truck business. Id. ¶ 41. Mazariegos assured plaintiffs that Tito & Tita did not sell baked goods. Id. As a condition for his continued employment, plaintiffs had Mazariegos sign a non-compete agreement to last for the term of his employment. Id. ¶ 42. The agreement provided that employees “shall not directly or indirectly engage in any business that competes” with plaintiffs until after “they are no longer employed” by plaintiffs; any employee who violates the

agreement “will be terminated” from plaintiffs’ employment. Id., at 39 (Ex. A). Later on April 12 and after signing the non-compete agreement, Mazariegos changed the name of the Facebook page to “Tito & Tita Langley” and replaced the address and phone number listed on the page. Id. ¶ 43. Due to the nature of Facebook, this change was retroactive, meaning past events and posts by La Baguette now appeared to have been posted by “Tito & Tita Langley.” Id. ¶¶ 45–50. Despite the changes, Mazariegos preserved some descriptions, prices and photos of La Baguette’s products, as well as other content relating to plaintiffs’ business. Id. ¶ 45. Plaintiffs identify three specific content items still remaining on the page that were originally posted by La Baguette but now appear to have been posted by Tito & Tita: events from 2016 and 2019 and a post from 2018 advertising La Baguette’s products. Id. ¶¶ 47, 49. Additionally, plaintiffs allege that “many consumer posts and responses thereto” that predate April 12, 2020, remain under the new name, id. ¶ 48, alongside “empty posts” where the content has been deleted but the posting date remains, reinforcing “the misimpression that Tito & Tita . . . is merely a continuation of or successor to the La Baguette business,” id. ¶ 50.

Plaintiffs fired Mazariegos on April 16 after learning Tito & Tita did sell baked goods in competition with La Baguette. Id. ¶ 52. Plaintiffs twice requested that Mazariegos provide login information for the Facebook page as well as other social media accounts, but the information provided by Mazariegos did not work. Id. ¶ 53. Unable to access the Facebook page and unaware of the changes made to it by Mazariegos, plaintiffs shifted to an alternate Facebook page created by another employee. Id. ¶ 54. This alternate page is now the primary online platform for La Baguette, but it does not have a large following (~261 followers). Id. ¶¶ 55–56. Mazariegos registered Tito & Tita as a Maryland LLC on May 5, 2020. Id. ¶ 57. Plaintiffs allege Tito & Tita “had been operational at least as early as March of 2020,” but that Ayala and

Mazariegos focused their full attention on the competing business only after their termination from La Baguette. Id. Defendants retained administrative access to the original Facebook page after their termination, and plaintiffs allege they used the page to falsely advertise and pass off Tito & Tita’s business and products as La Baguette’s. Id. ¶ 59. The page allowed defendants to intercept and divert orders while creating confusion among La Baguette’s customers. Id. The page has since advertised products that are similar to those offered by La Baguette, including a popular “Unicorn Cake” with a distinctive style. Id. ¶ 51. Following defendants’ “hijacking” of the Facebook page, plaintiffs saw a “precipitous drop” in call-in orders. Id. ¶ 60.

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Pan 4 America, LLC v. Tito & Tita Food Truck LLC, Counsel Stack Legal Research, https://law.counselstack.com/opinion/pan-4-america-llc-v-tito-tita-food-truck-llc-mdd-2022.