Palmer v. Gotta Have It Golf Collectibles, Inc.

106 F. Supp. 2d 1289, 2000 U.S. Dist. LEXIS 11674, 2000 WL 973602
CourtDistrict Court, S.D. Florida
DecidedJune 22, 2000
Docket97-0978-Civ.
StatusPublished
Cited by11 cases

This text of 106 F. Supp. 2d 1289 (Palmer v. Gotta Have It Golf Collectibles, Inc.) is published on Counsel Stack Legal Research, covering District Court, S.D. Florida primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Palmer v. Gotta Have It Golf Collectibles, Inc., 106 F. Supp. 2d 1289, 2000 U.S. Dist. LEXIS 11674, 2000 WL 973602 (S.D. Fla. 2000).

Opinion

ORDER GRANTING IN PART SUMMARY JUDGMENT ON THIRD-PARTY CLAIMS

SEITZ, District Judge.

THIS CAUSE is before the Court on the Third-Party Defendant International Management, Inc.’s Motion for Summary Judgment [D.E. 405]. After hearing oral argument on the motions, and for the reasons set forth below, the Court denies that motion as to Counts IV and V (defamation) and grants it as to all other Counts (antitrust, tortious interference, civil theft, negligence).

UNDISPUTED MATERIAL FACTS

A. The Parties.

Plaintiffs Arnold Palmer, Jack Nicklaus, and Tiger Woods are world famous golfers. Both Palmer and Nicklaus own registered trademarks; Woods has none. Plaintiffs Arnold Palmer Enterprises, Inc. (“AP Enterprises”), Golden Bear Golf, Inc., and ETW Corporation are the golfers’ respective licensing and business entities. Palmer is an owner and employee of AP Enterprises, Nicklaus is the Chairman of Golden Bear Golf, 1 and Woods is the Chairman of ETW Corporation.

Third-party Defendant International Management Group (“IMG”) is the world’s largest sports and celebrity representation business firm, and acts as agent for both Palmer and Woods. It is undisputed that Nicklaus has no business relationship with IMG. IMG receives compensation in connection with licensing and business opportunities entered into by AP Enterprises and ETW Corporation. Specifically, IMG earns a commission on Palmer’s professional golf earnings, excluding Palmer’s endorsements, and a percentage of ETW Corporation’s earnings, including Wood’s endorsements. There is an overlap of personnel between IMG and ETW Corporation, and also IMG and AP Enterprises. For instance, John Oney, who is the Associate Counsel and Vice President of IMG, is also an uncompensated officer of both ETW Corporation and AP Enterprises. The Senior Executive Vice President of IMG, Alastair Johnston, is also the chief operating officer of AP Enterprises as Palmer’s personal manager. Woods’ agent, Hughes Norton of IMG, is also an officer of ETW Corporation. 2

Defendant Gotta Have It Golf Collectibles, Inc. (“Gotta Have It”) is a sports memorabilia retailer which specializes in golf-related merchandise and is wholly owned by Defendant Bruce Matthews. 3 Sales of autographs and photographs of professional golfers Palmer, Nicklaus, and Woods account for a substantial portion of Gotta Have It’s sales. Gotta Have It obtains the autographs and photographs it sells from various sources, then combines *1292 them together in a matted and framed format, enhanced with engraved descriptive plaques. Gotta Have It’s merchandise ranges in price from $75.00 to $5,000.00. Gotta Have It operates a showroom, but most of its sales are made at collectible shows and through its catalog.

B. Plaintiffs ’ Enforcement Activities.

Beginning in late 1996, the Plaintiffs made a concerted, nationwide effort to stop the unauthorized sale of their images and alleged signatures in the memorabilia market. Plaintiffs (specifically, Golden Bear Golf, AP Enterprises, and ETW Corporation) retained the law firm of Lewin & Laytin (and specifically, Jeffrey Laytin, hereinafter “Laytin”) to take stops to stop third parties from selling photographs and signatures of Palmer, Nieklaus, and Woods. 4 Laytin would identify persons who appeared to be engaged in unauthorized sales, and would then, after receiving approval from the Plaintiffs, serve a “cease and desist” letter on the alleged infringer. 5

1. Enforcement efforts as to Gotta Have It.

As part of the enforcement process, Laytin utilized the services of a private investigator, Wayne Grooms (“Grooms”). On December 18, 1996, Grooms, acting upon the instructions of Laytin and Oney, ordered from Gotta Have It one autographed Arnold Palmer photograph, “Arnold Palmer On the Swilken Bridge,” for $350.00. 6 The order was shipped directly to John Oney at IMG’s offices in Cleveland, Ohio. 7 On March 4, 1997, Grooms ordered from Harold Roberts (Gotta Have It’s Director of Tournament Operations, hereinafter “Roberts”) one unframed photograph of Arnold Palmer, Jack Nieklaus, and Tiger Woods with index cards (“cuts”) bearing purported autographs of the individual golfers for $750.00. This photograph was also shipped to Oney. Oney and at least one other executive at ETW Corporation examined the signatures and believed them to be forged. The products were then forwarded, along with authentic signature exemplars provided directly by the individual golfers, to a handwriting expert, Steve Cain (“Cain”), for analysis. Subsequently, on April 4, 1997, Cain determined that the signatures of Nieklaus and Woods appearing on the March 4 cuts were “probable forgeries,” and that “a strong possibility” existed that the signature of Palmer was also forged.

On March 27, 1997, Laytin sent a cease and desist letter on behalf of ETW Corporation and Woods to Gotta Have It. On March 28,1997, Laytin spoke by telephone with Defendant Matthews and re-faxed the March 27, 1998, cease and desist letter. On Tuesday, April 1, 1997, Laytin sent Gotta Have It a follow-up to the March 27, 1997, cease and desist letter, advising that Laytin also represented Palmer, AP Enterprises, Nieklaus, and Golden Bear Golf, and demanding specifically that Gotta Have It cease and desist from sales of allegedly unauthorized merchandise at the TPC Sawgrass Tournament in Ponts Ve-dra. Florida, Gotta Have It never responded.

2. Events at the 1997 Masters in Augusta, Georgia.

On April 2, 1997, Grooms spoke with Scott Maurer (“Maurer”), the administra *1293 tive Director of Operations for Gotta Have It, who informed Grooms that Gotta Have It would be selling merchandise at the upcoming Masters tournament in Augusta, Georgia. On April 7, 1997, Grooms (acting on Laytin’s instruction) arrived in Augusta, Georgia, and observed that Gotta Have It had set up three booths outside the grounds of Augusta National, the site of the Masters Tournament. Grooms purchased from one of Gotta Have It’s booths a photograph of Arnold Palmer, Jack Nicklaus, and Tiger Woods with autographed cuts for $1,250.00. Grooms sent these cuts via overnight mail to Cain for analysis. Grooms also purchased autographed merchandise from a second vendor, American Legends, and forwarded the American Legends merchandise to Cain for analysis.

Cain received the April 7 Gotta Have It cuts and American Legends merchandise from Grooms on April 8, 1997. Cain then compared the April 7 cuts to previously supplied exemplars of Palmer’s, Nicklaus’s, and Woods’ known signatures, and concluded that the signatures appearing on the April 7 Gotta Have It cuts were probable forgeries as well.

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Bluebook (online)
106 F. Supp. 2d 1289, 2000 U.S. Dist. LEXIS 11674, 2000 WL 973602, Counsel Stack Legal Research, https://law.counselstack.com/opinion/palmer-v-gotta-have-it-golf-collectibles-inc-flsd-2000.