Pacific Steel Group v. Commercial Metals Company

CourtDistrict Court, N.D. California
DecidedMay 21, 2021
Docket4:20-cv-07683
StatusUnknown

This text of Pacific Steel Group v. Commercial Metals Company (Pacific Steel Group v. Commercial Metals Company) is published on Counsel Stack Legal Research, covering District Court, N.D. California primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Pacific Steel Group v. Commercial Metals Company, (N.D. Cal. 2021).

Opinion

1 2 3 4 UNITED STATES DISTRICT COURT 5 NORTHERN DISTRICT OF CALIFORNIA 6 7 PACIFIC STEEL GROUP, Case No. 20-cv-07683-HSG 8 Plaintiff, ORDER GRANTING MOTIONS 9 v. TO DISMISS Re: Dkt. Nos. 39, 40, 41, 49 10 COMMERCIAL METALS COMPANY, et al., 11 Defendants. 12 13 Pending before the Court are motions to dismiss filed by Defendants Commercial Metals 14 Company and its subsidiaries and Defendant Danieli Corporation. Dkt. Nos. 39, 40. For the 15 following reasons, the Court GRANTS the motions to dismiss with LEAVE TO AMEND. 16 I. BACKGROUND 17 A. Causes of Action 18 Plaintiff Pacific Steel Group (“PSG” or “Plaintiff”) brings this action for injunctive relief, 19 damages, and restitution against Defendants Commercial Metals Company (“CMC”) and its 20 subsidiaries, CMC Steel Fabricators, Inc. d/b/a CMC Rebar (“CMC Rebar”), CMC Steel US, LLC 21 (“CMC Steel US”), and Gerdau Reinforcing Steel (“GRS”) (collectively, “CMC” or the “CMC 22 Defendants”) and Defendant Danieli Corporation (“Danieli”) for violations of Sections 1 and 2 of 23 the Sherman Act, California antitrust and unfair competition statutes, and California common law. 24 Dkt. No. 1 (“Compl.”) at 1. PSG lists eight causes of action: 25 1. Conspiracy in restraint of trade against CMC and Danieli in violation of the 26 Sherman Act (15 U.S.C. § 1) and the California Cartwright Act (Cal. Bus. & Prof. Code § 16720); 27 2. Monopolization against CMC in violation of the Sherman Act (15 U.S.C. § 2); 1 3. Attempted monopolization (in the alternative) against CMC in violation of the 2 Sherman Act (15 U.S.C. § 2); 3 4. Conspiracy to monopolize against CMC and Danieli in violation of the Sherman 4 Act (15 U.S.C. §§ 1, 2) and the California Cartwright Act (Cal. Bus. & Prof. Code § 16720); 5 5. Below cost sales against CMC Rebar, CMC Steel US, and GRS in violation of the 6 California Unfair Practices Act (Cal. Bus. & Prof. Code § 17043); 7 6. Loss leader sales against CMC Rebar, CMC Steel US, and GRS in violation of the 8 California Unfair Practices Act (Cal. Bus. & Prof. Code § 17044); 9 7. Unlawful and unfair business practices against all defendants in violation of the 10 California Unfair Competition Law (Cal. Bus. & Prof. Code § 17200); 11 8. Interference with prospective economic advantage against CMC in violation of 12 California common law. Compl. ¶¶ 124-169. 13 B. Parties 14 PSG is a fabricator and installer of steel reinforcing bar (“rebar”) based in San Diego. 15 Compl. ¶ 17. CMC is a U.S.-based manufacturer and fabricator of rebar and is the parent 16 company to CMC Rebar, CMC Steel, and CMC Steel US. Id. ¶ 18. According to the Complaint, 17 CMC is the largest rebar manufacturer and fabricator in the United States. Id. CMC Rebar is a 18 subsidiary of CMC and is in the fabrication and installation market (“Furnish-and-Install”). Id. ¶ 19 19. As of 2018, CMC Rebar owns the assets and liabilities of GRS. Id. CMC Steel US is a 20 subsidiary of CMC and markets and manufactures rebar, among other things. Id. ¶ 20. GRS, like 21 PSG and CMC Rebar, is in the Furnish-and-Install market. Id. ¶ 21. Danieli builds mills and 22 plants for metal industries. Id. ¶ 22. 23 C. Factual Allegations 24 Entities in the Furnish-and-Install market, like PSG, buy rebar from rebar manufacturers, 25 like CMC. Id. ¶ 3. PSG desires to vertically integrate by entering the rebar manufacturing market. 26 Id. Rebar manufacturing is done in steel mills, of which there are three types: traditional 27 integrated steel mills, mini mills (which came into prominence in the 1960s), and micro mills, the 1 traditional integrated mill requires enormous startup costs and historically was only economical to 2 build when done on an enormous scale with millions of tons of annual capacity or more” whereas 3 “mini mills require lower capital costs and provide higher returns on equity” by controlling costs 4 and using advanced technology. Id. ¶ 43, 48-49. Micro mills are allegedly the future of rebar 5 manufacturing because, unlike traditional or mini mills, they “output[] directly into rebar.” Id. ¶ 6 52. “This enables a micro mill not only to be more efficient, it also requires a smaller physical 7 footprint and lower capital expenditures.” Id. According to PSG, these gains in efficiency and 8 lower startup costs are the reason that “[s]ince building its first micro mill over ten years ago, 9 CMC has not built any other type of mill.” Id. ¶ 57. 10 PSG wants to build a micro mill. Id. ¶ 3. According to the Complaint, “[t]he only 11 commercially viable way for PSG to enter the relevant rebar manufacturing market [is] to 12 construct a micro mill, as opposed to a mini mill that requires a significantly greater capital 13 investment and employs older, less efficient technology.” Id. ¶ 5. 14 Danieli is the only company to have developed and sold a micro mill. Id. Danieli has sold 15 or is in the process of selling five such micro mills using its proprietary (“MI.DA”) technology; 16 three of these deals have gone to CMC and two to CMC’s largest national competitor, Nucor 17 Corporation. Id. ¶ 7. CMC’s first micro mill, which was located in Mesa, Arizona, was subject to 18 an exclusivity provision covering a radius of 400 miles from Mesa. Id. 19 PSG met with Danieli in late 2019 to begin negotiations to build an environmentally 20 friendly micro mill. Id. ¶ 85. Initially, the plan was to build the micro mill in Pittsburg, 21 California, which is outside of the 400-mile exclusivity provision of CMC’s first micro mill. Id. ¶ 22 89. At the same time, however, Danieli was allegedly negotiating with CMC for CMC’s purchase 23 of another MI.DA mill to be located in Mesa, Arizona. Id. PSG’s Pittsburg site location fell 24 through, and it decided instead to secure property within the greater Los Angeles basin. Id. ¶ 91. 25 Ultimately, negotiations between PSG and Danieli were cut short when Danieli and CMC 26 finalized their agreement for a third micro mill. Id. ¶ 95. The agreement includes an exclusivity 27 provision which bars Danieli from selling one of their proprietary micro mills to any company 1 5. This radius covers approximately half of Utah, nearly all of Arizona, the majority of Nevada, 2 and almost all of California (up to just south of Redding). Id. ¶ 97. Rancho Cucamonga is not the 3 planned site of the new mill in Arizona, but instead is apparently the location of one of CMC’s 4 mini mills which is soon to be retired. Id. ¶ 98. PSG claims this new exclusivity agreement 5 “effectively prevents construction of any rebar mill within the 500-mile radius for over five years 6 because the most efficient means of manufacturing rebar is the MI.DA mill.” Id. ¶ 8. 7 CMC’s new mill will allegedly employ the “technology PSG had been led to believe it 8 would be developing in conjunction with Danieli.” Id. ¶ 95. PSG alleges that “CMC promoted 9 the new mill as embracing the very alternative energy use concepts PSG had laid out to Danieli in 10 their initial November 2019 meeting.” Id.

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Bluebook (online)
Pacific Steel Group v. Commercial Metals Company, Counsel Stack Legal Research, https://law.counselstack.com/opinion/pacific-steel-group-v-commercial-metals-company-cand-2021.