O'Keefe v. Walgreens Boots Alliance, Inc.

2020 IL App (5th) 190448-U

• Court: Appellate Court of Illinois
• Decided: May 4, 2020
• Docket: 5-19-0448
• Status: Unpublished

Opinion

NOTICE 2020 IL App (5th) 190448-U NOTICE Decision filed 05/04/20. The This order was filed under text of this decision may be NO. 5-19-0448 Supreme Court Rule 23 and changed or corrected prior to may not be cited as precedent the filing of a Peti ion for by any party except in the Rehearing or the disposition of IN THE limited circumstances allowed the same. under Rule 23(e)(1).

APPELLATE COURT OF ILLINOIS

FIFTH DISTRICT ________________________________________________________________________

BRIAN O’KEEFE, Individually and on Behalf of All ) Appeal from the Others Similarly Situated, ) Circuit Court of ) St. Clair County. Plaintiff-Appellant, ) ) v. ) No. 19-L-209 ) WALGREENS BOOTS ALLIANCE, INC., ) Honorable ) Stephen P. McGlynn, Defendant-Appellee. ) Judge, presiding. ________________________________________________________________________

JUSTICE MOORE delivered the judgment of the court. Justices Overstreet and Wharton concurred in the judgment.

ORDER

¶1 Held: The circuit court correctly dismissed the plaintiff’s class action complaint alleging that the defendant violated the Consumer Fraud and Deceptive Business Practices Act (ICFA) (815 ILCS 505/1 et seq. (West 2018)) in misrepresenting the storage capacity of its USB flash drives in terms of “Gigabytes” represented as a power of 10 (i.e., decimal) rather than as a power of 2 (i.e., binary) because, assuming the representation was “deceptive” within the meaning of the ICFA, it comported with the units of measurement set forth by the National Institute of Standards and Technology, as required by the Weights and Measures Act (225 ILCS 470/3 (West 2018)), bringing it within the “safe harbor” provision of the ICFA. 815 ILCS 505/10b(1) (West 2018).

¶2 The plaintiff, Brian O’Keefe, individually and on behalf of all others similarly

situated, appeals the September 26, 2019, order of the circuit court of St. Clair County, 1 which granted the motion of the defendant, Walgreens Boots Alliance, Inc., to dismiss his

complaint. For the following reasons, we affirm.

¶3 I. BACKGROUND

¶4 The plaintiff filed a class action complaint against the defendant on March 13, 2019.

The complaint alleges that the defendant intentionally misrepresented and/or made material

omissions regarding the storage capacity of USB flash drives in its method of advertising,

marketing, and/or packaging them. The complaint alleges the following facts by way of

background. The average consumer understands digital storage capacity and file size to be

measured using the “base-2” or “binary” counting system. In the “binary” counting system,

1 gigabyte, or GB, is equivalent to 1024 megabytes, which is equivalent to 1,073,741,824

bytes. In accord with the binary system, several dictionaries define the term gigabyte as

equaling 1024 megabytes. Furthermore, all computers and digital processors, including

Microsoft Windows, Linux, and Apple (except Mac OS X version 10.6 and later) and all

other operating systems, as well as PDAs, digital cameras, cell phones, and gaming

systems, use the binary system to display file sizes and data storage capacity.

¶5 The complaint alleges that, in the “base-10” or “decimal” counting system, 1

gigabyte (GB) is equivalent to 1000 megabytes, which is equivalent to 1 billion bytes. So,

1 GB in the decimal system contains fewer bytes than 1 GB in the binary system. The

defendant calculates the GBs in its products using the decimal system. The plaintiff

purchased a Walgreens Infinitive brand USB flash drive that was advertised and packaged

to represent that its storage capacity was 32 GB. The complaint alleges that, in purchasing

2 the drive, the plaintiff believed that he was receiving 32 binary GBs, but instead he received

32 decimal GBs, which is 6.7% less storage capacity than he was expecting to receive.

¶6 The complaint alleges that the defendant does not disclose to the consumer the

discrepancy between the defendant’s decimal-GB offering and the expected binary-GB

offering. On the front of the defendant’s packaging, the defendant represents in font that is

larger and in a different color than surrounding text and separate and apart from other

words, the number of GBs the USB flash drive contains. The complaint alleges that the

defendant does not meaningfully, adequately, or conspicuously disclose that the

defendant’s product contains less storage than it represents on the front of the packaging.

According to the complaint, “[a]ll Defendant does is place an asterisk on the number of

GBs advertised and extremely fine print on the back of its packaging that arbitrarily defines

GB as one billion bytes.”

¶7 Count I of the complaint alleges a cause of action for breach of contract. Count II

alleges a breach of the covenant of good faith and fair dealing. Count III alleges the

defendant violated the Consumer Fraud and Deceptive Business Practices Act (ICFA). 815

ILCS 505/1 et seq. (West 2018). Count IV alleges the defendant violated the Uniform

Deceptive Trade Practices Act. 815 ILCS 510/1 et seq. (West 2018). Count V requests a

“declaration that Defendant’s acts and practices are deceptive and misleading, and

preliminary and permanent injunctive relief to enjoin Defendants from continuing to

engage in these deceptive, false and misleading acts and practices.”

¶8 On June 10, 2019, the defendant filed a motion to dismiss the complaint. The

defendant attached several exhibits to its motion to dismiss. First, the defendant attached 3 actual size photographs of the packaging for the USB flash drive at issue. The back of the

package contains the following words, in small print: “1 GIGABYTE (GB) = 1 BILLION

BYTES. SOME CAPACITY NOT AVAILABLE FOR DATA STORAGE.”

¶9 Second, the defendant attached a copy of Volume 63, No. 144 of the Federal

Register, dated July 28, 1998, which contains a notice from the Department of Commerce’s

National Institute of Standards and Technology (NIST) entitled “Metric System of

Measurement: Interpretation of the International System of Units for the United States.”

63 Fed. Reg. 40334 (July 28, 1998). In the notice, NIST declares that the International

System of Units (SI) is the preferred system of weights and measures for the United States

trade and commerce. Id. The notice lists “giga” or “G” as an SI prefix and states that these

prefixes “strictly represent powers of 10,” and that is “inappropriate to use them to

represent powers of 2.” The notice states, as an example, that one kilobit equals 1000 bit,

and not 1024 bits.

¶ 10 Third, the defendant attached NIST Special Publication 811, 2008 Edition, entitled

“Guide for the Use of International System of Units (SI)” to its motion to dismiss. The

publication reiterates that SI prefixes, such as “giga” or kilo,” refer strictly to powers of 10

and should not be used to indicate powers of 2. The publication explains that the prefixes

for binary powers that were adopted by the International Electrotechnical Commission

(IEC) should be used in the field of information technology to indicate binary powers to

“avoid the incorrect usage of the SI prefixes.” Thus, according to this publication, instead

of “giga,” the prefix “gibi” should be used to denote 1,073,741,824 bytes. The defendant

asked that the circuit court take judicial notice of the NIST standards. 4 ¶ 11 After further briefing and oral argument, the circuit court entered an order on

September 26, 2019, granting the motion to dismiss. On October 25, 2019, the plaintiff

filed a notice of appeal.

¶ 12 II. ANALYSIS

¶ 13 At the outset we note that the plaintiff’s brief on appeal only presents argument as

to why the circuit court erred in dismissing count III of the complaint, which alleges the

defendant violated the ICFA. As such, the plaintiff has forfeited any issues as to the

propriety of the circuit court’s dismissal of all other counts of the complaint. See Reynolds

v. Jimmy John’s Enterprises, LLC, 2013 IL App (4th) 120139, ¶ 55 (citing Ill. S. Ct. R.

341(h) (eff. July 1, 2008)). Accordingly, we limit our analysis to count III of the plaintiff’s

complaint.

¶ 14 The defendant’s motion to dismiss does not specify which section of the Illinois

Code of Civil Procedure (Code) the motion is based upon. However, in the briefs, both

parties state that the circuit court dismissed the complaint pursuant to section 2-615 of the

Code. 735 ILCS 5/2-615 (West 2018). A motion to dismiss pursuant to section 2-615 of

the Code presents the question of whether the facts alleged in the complaint, viewed in the

light most favorable to the plaintiff, are sufficient to state a cause of action upon which

relief may be granted. Doe-3 v. McLean County Unit District No. 5 Board of Directors,

2012 IL 112479, ¶ 16. In ruling on a section 2-615 motion, the court only considers

(1) those facts apparent from the face of the pleadings, (2) matters subject to judicial notice,

and (3) judicial admissions on record. Gillen v. State Farm Mutual Automobile Insurance

5 Co., 215 Ill. 2d 381, 385 (2005). Our standard of review is de novo. Doe-3, 2012 IL 112479,

¶ 15.

¶ 15 To state a claim under the ICFA, a plaintiff must show (1) a deceptive act or practice

by the defendant; (2) the defendant’s intent that the plaintiff rely on the deception; (3) the

deception occurred in the course of trade or commerce; and (4) the consumer fraud

proximately caused the plaintiff’s injury. Avon Hardware Co. v. Ace Hardware Corp.,

2013 IL App (1st) 130750, ¶ 23. However, notwithstanding the existence of these elements,

the “safe harbor” provision of the ICFA provides that the ICFA shall not apply to actions

“specifically authorized by laws administered by any regulatory body or officer acting

under statutory authority of this State or the United States.” 815 ILCS 505/10b(1) (West

2018). Accordingly, if a regulatory body acting under specific statutory authority

authorizes the use of a term in labeling and advertising, a defendant may not be held liable

under the ICFA even if the term might be deemed false, deceptive, or misleading. Price v.

Philip Morris, Inc., 219 Ill. 2d 182, 244 (2005).

¶ 16 Here, the complaint alleges that the defendant violated the ICFA in its labeling and

advertising by representing the storage capacity of its flash drives in terms of the decimal

definition of “gigabyte” rather than the binary definition. However, even if this practice

might be deemed false, deceptive, or misleading, it falls within the “safe harbor” provision

of the ICFA if a regulatory body acting under specific statutory authority authorized the

use of the decimal definition of “gigabyte” in labeling and advertising. For the following

reasons, we find this to be the case with the defendant’s use of the term “gigabyte.”

6 ¶ 17 The general objective of the Weights and Measures Act (Act) is to promote accuracy

in the determination and representation of quantity in commercial transactions. 225 ILCS

470/11 (West 2018). Section 3 of the Act provides that “[t]he definitions of basic units of

weight and measure, the tables of weight and measure, and weights and measures

equivalents, as published by the National Institute of Standards and Technology, are

recognized and shall govern weighing and measuring equipment and transactions in this

State.” Id. § 3. NIST is a division of the U.S. Department of Commerce, which clearly

qualifies as a “regulatory body.” Accordingly, if the Department of Commerce, through

NIST, authorizes the use of the decimal representation of “gigabyte” when describing the

storage capacity of flash drives, then the plaintiff’s ICFA claim is barred by section 10b of

the ICFA.

¶ 18 The circuit court properly took judicial notice of information published in the

Federal Register. See People v. Pollution Control Board, 103 Ill. 2d 441, 447 (1984)

(materials published in Federal Register are matters of public record of which courts make

take judicial notice). These materials make clear that NIST recognizes the SI system as the

preferred system of weights and measures for United States trade and commerce. Metric

System of Measurement: Interpretation of the International System of Units for the United

States, 63 Fed. Reg. 40334, 40338 (July 28, 1998). In addition, the SI system uses “powers

of 10” (i.e., decimal) and “one kilobit represents 1000 bits.” Id.; see also 2008 Guide for

Use of the International System of Units (SI) by National Institute of Standards and

Technology. NIST also states that it is inappropriate to use SI prefixes to represent powers

of 2 (i.e., binary). 63 Fed. Reg. at 40338. 7 ¶ 19 We agree with the circuit court that the NIST guidelines include an authorization by

a regulatory agency with specific statutory authority for the use of the term “gigabyte” to

denote a billion bytes. Accordingly, even if the defendant’s use of the term “gigabyte” to

represent a billion bytes were deceptive, it falls within the “safe harbor” provision of the

ICFA and is not actionable. 815 ILCS 505/10b(1) (West 2018). As such, the circuit court

did not err in dismissing count III of the plaintiff’s complaint. 1

¶ 20 III. CONCLUSION

¶ 21 For the foregoing reasons, we affirm the circuit court’s September 26, 2019, order

dismissing the plaintiff’s complaint.

¶ 22 Affirmed.

1 As explained above, the plaintiff has forfeited any argument that the circuit court erred in dismissing the other counts of the complaint by not presenting argument in his appellant’s brief on those counts. However, forfeiture aside, we note that the Uniform Deceptive Trade Practices Act also contains a “safe harbor” provision that would preclude the plaintiff’s action for the same reasons. See 815 ILCS 510/4(1) (West 2018). 8