Office of Communication of the United Church of Christ v. Federal Communications Commission

911 F.2d 803, 286 U.S. App. D.C. 61
Court of Appeals for the D.C. Circuit·Decided August 24, 1990·No. Nos. 87-1243, 88-1797 and 88-1875·Published·Cited by 1 cases

Opinion

BUCKLEY, Circuit Judge:

The Office of Communication of the United Church of Christ, Action for Children’s Television, the National Organization for Women Legal Defense and Education Fund, and Professor Robert Lewis Shayon (collectively, “UCC”) appeal two orders of the Federal Communications Commission and petition for review of a third. In these orders, the Commission held that the statement of proposed programming submitted by the assignee of a television license need only assure the Commission that the applicant is aware of and intends to comply with its programming policies. We conclude that the Commission’s orders are consistent with the Communications Act and the FCC’s current policy regarding broadcast regulation. We further conclude that such a programming statement provides the Commission with sufficient information to make the statutorily required finding that the transfer or issuance of a license would serve the public interest. Finally, we affirm the Commission’s waiver of its duopoly rule in approving the transfer of a television station.

I. Background

A. Legal Framework

Section 301 of the Communications Act of 1934 provides that persons desiring to operate radio or television stations in the United States must obtain a license from the FCC. 47 U.S.C. § 301 (1982). Such licenses are transferable only on approval of the Commission. Id. § 310(d). To approve the issuance or transfer of a license, the Commission must find that “the public interest, convenience, and necessity” will be served thereby. Id. § 309(a), 310(d). Commission regulations formerly imposed a significant set of programming requirements on licensees and applicants. For example, they prescribed quantitative guidelines governing commercials and non-entertainment public interest programming, specified procedures for ascertaining the needs and interests of the community to be served, and established program log requirements. 47 C.F.R. §§ 0.281, 73.1800, 73.1810 (1980).

Beginning in the early 1980’s, the FCC initiated several rulemaking proceedings designed to substantially reduce its regulation of commercial broadcasting. The first was addressed to the operation of radio stations. The Commission’s action was based on a policy determination that broadcasters would be better able to meet the needs of the communities they served if they were freed from excessive regulation and allowed to respond to market forces. Deregulation of Radio, 84 F.C.C.2d 968, 971-72, 982-83, 988-92 (1981). The Commission thus eliminated, among other things, its quantitative guidelines for non-entertainment programming and commercials, its ascertainment procedures, and program log requirements. Id. at 971. The Commission stated, however, that it was retaining the general obligation imposed on its licensees “to offer programming responsive to public issues.” Id.

The effect of these changes was to streamline the procedures for obtaining new licenses and transferring or renewing existing licenses. Applicants for new licenses or the transfer of existing ones were no longer required to provide detailed descriptions of proposed programming or of the manner in which issues of importance to the community would be ascertained. Id. at 975-99. Rather, they were required to provide only a brief description, in narrative form, of their planned program service. Id. at 1115. On review, this court generally upheld the Commission’s innovations; it twice remanded one matter to the Commission, however, reasoning that the elimination of certain programming log requirements might deprive the public of sufficient information to evaluate whether the licensee was adequately serving the community, and thereby undermine the public’s right to participate in licensing determinations. Office of Communication of the United Church of Christ v. FCC, 779 F.2d [64]*64702, 707-14 (D.C.Cir.1985) (“UCC IV”); Office of Communication of the United Church of Christ v. FCC, 707 F.2d 1413, 1438-42 (D.C.Cir.1983) (“UCC III”).

In a separate rulemaking, the Commission simplified its license renewal procedures and abandoned its requirement that renewal applicants submit information about their past programming. Revision of Applications for Renewal of License of Commercial and Noncommercial AM, FM and Television Licensees, 49 Rad. Reg.2d (P & F) 740, recons, denied, 87 F.C.C.2d 1127 (1981). In affirming the Commission’s action, we found that in the absence of such a submission the Commission would still have “sufficient information to make the required ‘public interest’ determination,” in part because the licensee’s actual programming practices would by then be a matter of public knowledge and interested parties would thus be well equipped to bring any deficiencies to the Commission’s attention. Black Citizens for a Fair Media v. FCC, 719 F.2d 407, 411-17 (D.C.Cir.1983), cert. denied, 467 U.S. 1255, 104 S.Ct. 3545, 82 L.Ed.2d 848 (1984).

In 1984, the Commission extended its deregulation policies to television. Revision of Programming & Commercialization Policies, Ascertainment Requirements, & Program Log Requirements for Commercial Television Stations, 98 F.C.C.2d 1076 (1984) (“Commercial TV Stations”), recons. denied, 104 F.C.C.2d 358 (1986). On review, we found that the Commission had not adequately explained its decision to eliminate its long-standing children’s television commercialization guidelines, and remanded for further consideration of that issue. In all other respects, however, we left the Commission’s action undisturbed. Action for Children’s Television v. FCC, 821 F.2d 741, 745-47, 750 (D.C.Cir.1987).

B. Factual Background

Home Shopping Network, Inc. (“HSN”) markets a variety of products directly to consumers through live sales programs presented on television stations and cable systems throughout the day. In these programs, a host presents merchandise available for purchase, which consumers may order by telephone. In August 1986, three HSN subsidiaries (collectively, “Silver King”) applied for FCC permission to acquire the licenses for television stations in Baltimore, Maryland, Cleveland, Ohio, and Vineland, New Jersey. In addition to information about its qualifications, Silver King included in each of its applications the following statement concerning its planned programming service:

[Silver King] intends to offer programming relating to the issues of public concern facing the community of [name of city]. These issues will be addressed through a variety of non-entertainment and public affairs programming. The balance of the station’s schedule will offer a unique format of twenty-four hour informational and entertainment programming.

E.g., Baltimore 314 Application, BALCT860815KK, Ex. 5 (Aug. 15, 1986).

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Office of Communication of the United Church of Christ v. Federal Communications Commission, 911 F.2d 803, 286 U.S. App. D.C. 61 (D.C. Cir. 1990).

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