Off-White LLC v. 1000percent1000

CourtDistrict Court, S.D. New York
DecidedDecember 9, 2024
Docket1:21-cv-03626
StatusUnknown

This text of Off-White LLC v. 1000percent1000 (Off-White LLC v. 1000percent1000) is published on Counsel Stack Legal Research, covering District Court, S.D. New York primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Off-White LLC v. 1000percent1000, (S.D.N.Y. 2024).

Opinion

UNITED STATES DISTRICT COURT SOUTHERN DISTRICT OF NEW YORK -----------------------------------------------------------------X OFF-WHITE LLC., 21-CV-3626 (PAE) (VF)

Plaintiff,

-against- AMENDED REPORT AND RECOMMENDATION 1000PERCENT1000 et al.

Defendants. -----------------------------------------------------------------X VALERIE FIGUEREDO, United States Magistrate Judge.

TO: THE HONORABLE PAUL A. ENGELMAYER, United States District Judge.

INTRODUCTION On April 23, 2021, Plaintiff Off-White LLC (“Off-White”) commenced this action asserting claims against 30 Defendants for trademark counterfeiting, trademark infringement, infringement of unregistered trademark, false designation of origin, passing off and unfair competition under the Lanham Act, as well as unfair competition under New York law.1 See ECF No. 7 at ¶¶ 44-95. To date, 16 Defendants (“Defaulting Defendants”) have not appeared or had the claims against them dismissed. For the reasons set forth below, I respectfully recommend that Off-White be awarded damages under the Lanham Act in a total amount of $1,200,000 plus post-judgment interest.2

1The 30 Defendants are: 1000percent1000, cicada-orange, cisan64, dnpg-ffoos, fly-pe-47, fox-dogwood, good-morning-store, goose-redbud, hongshizit603, ins-home36, jinboyanc380_5, likuan01, litia905793, litian-24, liulipingq, lsmsumi777, mantis-quince, mouse-peony, off44ever, panda-hawthorn, sjbnsj, squirrel-ca_25, tiantiany86, tortoise-wisteria, wenjing1, wolf-azalea, yeezyandme, yqc262511_0, zebra-hibiscus, and zhongh_55. See ECF No. 7 at 3.

2 This Amended Report and Recommendation amends the prior Report and Recommendation filed on November 26, 2024. See ECF No. 47. Such an amendment is permitted pursuant to Federal Rule of Civil Procedure 60(a), which allows the Court to, by BACKGROUND A. Factual Background

Off-White is a limited liability company doing business in New York that sells a “high- end lifestyle streetwear line of men’s and women’s apparel, as well as accessories, jewelry, homeware and other ready-made goods.” ECF No. 7 at ¶¶ 5, 7. Defendants are merchants on eBay, an online marketplace. Id. at ¶ 6. Off-White products are marketed under the trademarks “Off White” and “Off-White C/O Virgil Abloh,” as well as through a number of design marks featuring diagonal lines or intersecting dual-sided arrows (collectively, the “Off White Marks”). Id. at ¶¶ 8, 13. Since 2013, “the Off-White Diagonal Design has been, and currently still is, applied to the Off-White Products themselves, and [as early as] 2016, the Off-White Arrow Design has been, and currently still is, applied to the Off-White [p]roducts themselves. The Off-White Trade Dress is

also applied to tags, labels, containers, packaging and displays for the Off-White Products.” Id., at ¶ 8. As reflected in Off-White’s federal trademark registrations, the constructive date of first use is January 25, 2012. Id. at ¶ 13. Off-White products are sold at luxury retailers such as Bergdorf Goodman and Selfridges, as well as Off-White’s boutiques located in prominent fashion epicenters like London, Tokyo, Hong Kong, and New York City. Id. at ¶ 9. Off-White products have also been featured in various publications, including New York Magazine, GQ, and Vogue. Id. at ¶ 10. Off- White engages in significant advertising and marketing efforts on social media, Off-White’s own

motion or on its own, “correct a clerical mistake or a mistake arising from oversight or omission whenever one is found in a judgment, order, or other part of the record.” Fed. R. Civ. P. 60(a). website, retailer websites, and in other internet-based and print mediums in New York and across the world. Id. at ¶ 15. Off-White products typically retail for between $150.00 and $2,500.00. Id. at ¶ 11. Off- White attributes its success to “its use of high-quality materials and processes in making the Off-

White [p]roducts,” as well as “its consumers and word-of-mouth buzz that its consumers have generated.” Id. at ¶¶ 16-17. These factors have “made the Off-White [p]roducts and Off-White Marks prominently placed in the minds of the public[,]” such that “[r]etailers, retail buyers, consumers and members of the public have become familiar with the Off-White [p]roducts and Off-White Marks and associate them exclusively with Off-White.” Id. at ¶ 18. This has led Off- White and the Off-White Marks to “acquire[] a valuable reputation and goodwill among the public.” Id. at ¶ 19. Absent “express written permission” from Off-White, no one is permitted to “manufacture, import, export, advertise, offer for sale or sell any goods utilizing Off-White Marks.” Id. at ¶ 20. Defendants are a group of “merchants” on eBay.com, an online marketplace platform that

is owned and operated by eBay Inc. Id. at ¶ 6. eBay is an e-commerce platform that allows manufacturers and other third-party merchants, like Defendants, to advertise, distribute, offer for sale, sell, and ship their products, whether in auction-style or fixed-price formats, directly to consumers in the United States. Id. at ¶ 21. eBay is one of the most popular e-commerce platforms in the world, with a base of 25 million third-party merchants and 168 million active buyers. Id. at ¶ 22. A significant number of third-party merchants that have storefronts on eBay are, like all Defendants here, based in China. Id. Recent news reports and federal lawsuits indicate that an “astronomical number” of counterfeit and infringing products are offered for sale and sold on eBay. Id. at ¶ 24. Through their user accounts and merchant storefronts, Defendants offer for sale and/or sell counterfeit Off-White products on eBay and ship those products to customers in the United States, including customers located in New York. Id. at ¶¶ 26, 30. Defendants have never been authorized to copy, manufacture, import, export, advertise, distribute, offer for sale, or sell Off-

White products or to use marks that are “confusingly similar” to the Off-White Marks. Id. at ¶ 31. The counterfeit Off-White products on Defendants’ merchant storefronts are “nearly indistinguishable” from the Off-White Products.” Id. at ¶ 32. Through counsel, Off-White identified that Defendants were offering for sale and/or selling Off-White counterfeit products to a New York shipping address and verified that each Defendant offers shipping to a New York address. Id. at ¶ 33. Off-White also “confirmed that each Defendant is still currently offering for sale and/or selling Counterfeit Products through their respective User Accounts and/or Merchant Storefronts” on eBay and is accepting payment for its Off-White counterfeit products in U.S. dollars. Id. at ¶ 34. The actions of Defendants occurred “long after” Off-White’s adoption, use, and

registration of the Off-White Marks, and after Off-White’s products became well-known to the public. Id. at ¶ 38. Defendants “had knowledge of [Off-White]’s ownership of the Off-White Marks, of the fame and incalculable goodwill associated” with those marks, and “of the popularity and success of the Off-White [p]roducts, and in bad faith adopted the Off-White Marks.” Id. at ¶ 39. Defendants “have been engaging in the illegal counterfeiting and infringing actions . . . knowingly and intentionally, or with reckless disregard or willful blindness to [Off- White]’s rights, or in bad faith, for the purpose of trading on the goodwill and reputation of Off- White, the Off-White Marks and the Off-White [p]roducts.” Id. at ¶ 40. Defendants’ actions have damaged Off-White by “causing consumers to erroneously believe that” the counterfeit Off- White products sold by Defendants are “licensed by or otherwise associated with [Off-White].” Id. at ¶ 41. B.

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Off-White LLC v. 1000percent1000, Counsel Stack Legal Research, https://law.counselstack.com/opinion/off-white-llc-v-1000percent1000-nysd-2024.