Nulife Ventures, Inc. v. Avacen, Inc.

District Court, S.D. California·Decided December 11, 2020·No. 3:20-cv-02019·Unknown

Opinion

1 2 3 4 5 6 7 10 11 NULIFE VENTURES, INC., Case No. 20-cv-2019-BAS-KSC

12 Plaintiff, ORDER ON PLAINTIFF’S MOTION 13 v. FOR PRELIMINARY INJUNCTION (ECF No. 6) 14 AVACEN, INC., et al.,

15 Defendants. 16 17 Plaintiff NuLife Ventures, Inc. is a multi-level marketing (“MLM”) company that 18 sells health products through a network of sales agents known as Independent Brand 19 Partners (“IBPs”). In 2019, Defendant AVACEN, Inc. entered into a contract with NuLife 20 to supply certain medical devices developed by AVACEN’s founder, Defendant Thomas 21 G. Muehlbauer. AVACEN registered as NuLife’s IBP and transferred AVACEN’s 22 existing sales agents to NuLife. In 2020, NuLife and AVACEN’s relationship faltered. 23 NuLife sued AVACEN in Tennessee and sought to enjoin AVACEN from launching a 24 competing MLM or recruiting NuLife’s IBPs. The Tennessee trial court denied 25 preliminary injunction. NuLife appealed the judgment, which is now pending in 26 Tennessee. 27 AVACEN launched an MLM business that would sell its medical devices and began 28 recruiting its own sales agents. NuLife alleges that its IBPs received emails and text 1 messages from AVACEN, soliciting the IBPs’ participation in online presentations 2 designed to recruit the IBPs. NuLife filed the present action and seeks to enjoin AVACEN 3 from recruiting its IBPs. The Court must decide whether NuLife has established the 4 grounds for preliminary injunctive relief. The Court held a hearing on the motion for 5 preliminary injunction on December 2, 2020. The motion is now ripe for decision. 6 Because the balance of hardships, likelihood of success on the merits of the claims, and 7 public interest weigh against preliminary injunction, the Court denies relief. 8 10 Defendant AVACEN is a Wyoming Corporation that has been in operation for 11 thirteen years. (Decl. of Thomas G. Muehlbauer (“Muehlbauer Decl.”) ¶ 3, ECF No. 16- 12 1.) Its founder, Thomas Muehlbauer, invented certain medical devices known as the 13 AVACEN 100 and the AVACEN Pro (collectively, the “Medical Devices”). (Muehlbauer 14 Decl. ¶ 3.) Defendant Danielle Forsgren is Muehlbauer’s wife and an executive of 15 AVACEN. (Decl. of Robert Doran (“Doran Decl.”) ¶ 4, ECF No. 6-11.) 16 Plaintiff NuLife is a Nevada Corporation, whose executives include Executive Vice- 17 President, Robert Doran and Chief Compliance Officer, Sherri Adams. (Doran Decl. ¶ 1; 18 Decl. of Sherri Adams (“Adams Decl. [1]”) ¶ 1, ECF No. 6-12.) NuLife markets healthcare 19 products, including AVACEN’s Medical Devices, through a network of sales agents 20 known as the IBPs. (Id. ¶ 2.) Like other MLM businesses, NuLife incentivizes its IBPs to 21 recruit and sponsor others to join NuLife as an IBP. (Adams Decl. [1] ¶ 2.) 22 A. Contracts at issue 23 1. Reseller Agreement 24 NuLife and AVACEN entered into a contract entitled the Distributor / Reseller 25 Agreement (the “Reseller Agreement”) in January 2019. (Muehlbauer Decl. ¶ 5.) The 26 Reseller Agreement “describes the terms and conditions governing [NuLife’s] right to 27 resell certain Products and Services of AVACEN.” (Id.; Reseller Agreement, ECF No. 16- 28 2 at 2.) 1 The Reseller Agreement was to remain in effect for an initial term of three years, to 2 be automatically renewed for successive three-year terms in the absence of a timely notice 3 of intent not to renew. (Reseller Agreement § 12.) A party could terminate the Reseller 4 Agreement for cause “if the other Party commits a material breach,” which included a 5 failure to meet the purchase quota of “60% or less of Territory Forecast Product sales, that 6 remains uncured after the expiration of forty-five (45) days’ written notice specifying the 7 basis for the breach.” (Id. § 12.c.) The Reseller Agreement sets forth the purchase quota 8 as follows: 9 Exhibit A Program Description 10 Description of AVACEN Medical Services 11 . . . 5. FORECAST 12 . . . 13 5.2. Vendor and Nulife Ventures have agreed on a 2019 Territory Forecast for the relevant products as set forth in Schedule E. 14 . . . 15 Exhibit E Territory and 2019 Sales Forecast 16

17 North America

18 Months 1–6: 1500 Products or 1.5 Million dollars in total Avacen purchases 19 and or services

20 Months 7–12: 4500 Products or 4.5 Million dollars in total Avacen 21 purchases and or services

22 23 (Reseller Agreement § 14.i, Ex.s A & E, ECF No. 16-2.) 24 The Reseller Agreement also provides that “[n]o failure or delay by either Party in 25 exercising any right under this Agreement shall operate as a waiver of such right.” (Id. § 26 14.i.) 27 As consideration for entering into the Reseller Agreement, NuLife gave AVACEN 28 access to its “Back-Office” online platform for free. (Muehlbauer Decl. ¶¶ 7–9.) Using 1 the Back-Office, AVACEN transferred more than 200 of its existing sales agents to NuLife 2 and earned the position as a “NuLife Director.” (Id. ¶ 10.) The position entitled AVACEN 3 to receive an annual compensation of $34,500 from NuLife. (Id.) 4 2. IBP Agreement 5 Anyone who applies to become an IBP for NuLife is required to sign and submit a 6 document entitled “INDEPENDENT BRAND PARTNER APPLICATION & 7 AGREEMENT” (the “IBP Agreement”), by which the applicant agrees to certain terms 8 and conditions, including the provisions of NuLife’s Policies and Procedures. (IBP 9 Agreement § 1, ECF No. 6-2.) AVACEN, by and through Forsgren, submitted its 10 application to become an IBP on March 5, 2019. (Adams Decl. [1] ¶ 5.) On May 26, 2020, 11 AVACEN, by and through Forsgren, renewed its acceptance of the terms of the IBP 12 Agreement by clicking through a digital acceptance form. (Id. ¶ 6.) According to 13 AVACEN, NuLife unilaterally blocked its access to the Back-Office and required 14 AVACEN to accept the updated NuLife Policies and Procedures in order for AVACEN to 15 regain access. (Muehlbauer Decl. ¶¶ 11–12.) 16 The IBP Agreement is an at-will contract. It allows the IBP to “cancel this 17 Agreement at any time, and for any reason, upon written notice to Company at its principal 18 business address.” (IBP Agreement, § 2.) 19 Section 8 of the IBP Agreement contains a non-compete clause: 20 8. Non-Solicitation Agreement. In accordance with the Policies and Procedures, you agree that during the period while you are an Independent 21 Brand Partner, and for one (1) calendar year following resignation, non- 22 renewal, or termination of your business, you will not encourage, solicit, or otherwise attempt to recruit or persuade any other Independent Brand Partner 23 to compete with the business of NuLife Ventures. 24 25 (IBP Agreement, § 8.) 26 NuLife Policies and Procedures, incorporated into the IBP Agreement, also contains 27 a non-compete clause: 28 // 1 3.13 Solicitation for Other Companies or Products

2 A. An IBP may participate in other direct sales, multilevel, network marketing 3 or relationship marketing business ventures or marketing opportunities, that are noncompeting products with NuLife Ventures. However, during 4 the term of this Agreement and for one (1) year thereafter, an IBP may not 5 recruit any NuLife Ventures Customers or IBPs for any other direct sales or network marketing business unless Customer(s) or IBP(s) were 6 personally sponsored by such IBP. Any product or service in the same 7 category as NuLife Ventures products or services is deemed to be competing (i.e., any competing product or service regardless of differences 8 in cost or quality). 9 B. The term “recruit” means actual or attempted solicitation, enrollment, 10 encouragement, or effort to influence in any other way (either directly or 11 through a third party), another Customer/IBP to enroll or participate in any direct sales or network marketing opportunity. This conduct represents 12 recruiting even if the IBP’s actions are in response to an inquiry made by 13 another Customer/IBP.

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