Novus Franchising, Inc. v. Taylor

795 F. Supp. 122, 1992 WL 119074
CourtDistrict Court, M.D. Pennsylvania
DecidedOctober 25, 1992
DocketCiv. A. 1:CV-92-0010
StatusPublished
Cited by21 cases

This text of 795 F. Supp. 122 (Novus Franchising, Inc. v. Taylor) is published on Counsel Stack Legal Research, covering District Court, M.D. Pennsylvania primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Novus Franchising, Inc. v. Taylor, 795 F. Supp. 122, 1992 WL 119074 (M.D. Pa. 1992).

Opinion

MEMORANDUM

RAMBO, District Judge.

Before the court is plaintiff’s motion for a preliminary injunction seeking to enjoin defendant, a former franchisee of plaintiff, from 1) use of plaintiff’s service marks and 2) from engaging in a competitive business with plaintiff per a restrictive covenant in the franchise agreements. The court held a hearing on this motion on January 30, 1992 at which both parties presented their respective cases. At the hearing, defendant agreed to cease use of any of plaintiff’s marks or equipment, and accordingly those issues, as they relate to the injunction, are now moot. The main issue now before the court — whether a preliminary injunction is appropriate to enforce the restrictive covenant — is fully briefed and ripe for disposition.

Background

Plaintiff Novus Franchising, Inc. is the patent holder of a process by which a technician may repair small craters and cracks in windshields, as opposed to replacing the entire piece of glass. Repairs are performed by injecting a resin into the damaged area through a special tool. The resin is then hardened with ultraviolet light to create a clear match with the surrounding glass.

Defendant Cynthia Rowe Taylor launched her foray into the windshield repair field in 1980, when she became a licensee in Novus’ “Methodman II” network. Mrs. Taylor received training in repair technique through Novus, signed licensing agreements, and purchased the Novus equipment necessary to undertake the repair of windshields. At the hearing, Mrs. Taylor testified that the base of operations of her new enterprise, which she named C. Rowe’s (her former last name) Windshield Repair, was her home. However, she spent much of her time on the road repairing windshields and making sales calls on insurance agents, truck fleets, and other businesses which could benefit from windshield repair versus windshield replacement. 1 Mrs. Taylor testified that the concept of windshield repair was relatively new in the early 1980s, and Mrs. Taylor stated that much of her time in the early years was spent convincing potential clients that repair of cracks and dings was a viable alternative to wholesale replacement. (Cynthia Rowe Taylor Testimony, Tr. at 127-28.) At some point prior to 1985, Mrs. Taylor began to advertise, primarily on radio. She stated that the accounts the business landed were the result of her legwork and advertising, and not through the assistance of Novus. (Id.)

Evidently, Mrs. Taylor was quite successful in her new endeavor: In her first year *125 of operation, the business grossed approximately $45,000. {Id,., Tr. at 129.) Last year, the business, including both repair and replacement functions, grossed $1,475 million. (David Taylor Testimony, Tr. at 171.)

In 1985, Novus announced that it would be replacing the Methodman II licensing program with a system of franchises. In mid 1986, Mrs. Taylor executed three franchise agreements with Novus — one covering Dauphin and Lebanon Counties and one each covering Lancaster and Cumberland Counties. In early 1987, Mrs. Taylor and her second husband David purchased a “glass shop” for the purpose of making C. Rowe’s a full service repair operation: if a windshield was too badly damaged to be repaired, Rowe’s could then replace the entire pane. The headquarters of C. Rowe’s was moved from the Taylor home to the premises of the glass shop outside of Harrisburg. According to both Mr. and Mrs. Taylor, the move gave them a significant competitive advantage, permitting insurance agents to send their insureds to one location where a diagnosis could be made whether to repair or replace. (C. Rowe Taylor Testimony, Tr. at 138-42; David Taylor Testimony, Tr. at 166-67.)

In the period after Mrs. Taylor’s acquisition of the franchise rights, the C. Rowe’s business grew rapidly. Rowe’s was a heavy advertiser in television, radio, and newspapers, focusing, according to the Taylors, on the C. Rowe business, not on the Novus method. Local advertising for C. Rowe’s totaled $286,653 between 1986 and the end of 1991. During this period, Mrs. Taylor attended meetings with the franchisee conventions with the Novus people and also received additional training.

In 1989, Mrs. Taylor executed a fourth franchise agreement, covering six additional counties north and west of Harrisburg: Centre, Union, Snyder, Mifflin, Juniata and Perry counties. C. Rowe’s would send employees on day trips to these more remote counties, taking care of a number of jobs per trip.

The dispute from which this lawsuit stems arose in late 1990, when Novus began to collect a national advertising fee from its franchisees equal to 2% of its yearly gross revenues, as authorized by ¶ 5.C of its standard franchise agreement. This language appears in all four of Mrs. Rowe’s agreements. At first, C. Rowe’s paid the fee. After several months, however, the Taylors began to balk, complaining that they had yet to see any result from the 2% fee and withholding payment. This conflict boiled over in March and April of 1991, when Novus refused to send franchise renewal papers until the fee was paid. When C. Rowe’s continued to refuse, the three 1986 franchise agreements lapsed. In August 1991, Novus terminated the fourth franchise agreement for failure to tender the advertising fee.

The disputed advertising spots evidently aired over the radio in the Central Pennsylvania area for a one month period in the summer of 1991. (Testimony of Robin Smith, Novus Corporate Vice-President, Tr. at 65-66).

The franchise agreements signed by Mrs. Taylor contain covenants not to compete, stating that the franchisee will not, after termination or expiration of the agreement, engage in a business which competes with the franchisor for a period of two years in the former franchise territories.

At the hearing, the Taylors admitted that C. Rowe’s is still engaged in the business of repairing automobile windshields. No-vus has brought the present action to enforce the covenants not to compete and to enjoin Mrs. Taylor and C. Rowe’s from engaging the windshield repair business.

Discussion

I. THE GOVERNING LAW

The franchise agreements which are the heart of this matter state that any disputes arising from the contracts are to be governed by the laws of Minnesota. Plaintiff argues that, with regard to the area of covenants not to compete, the laws of Minnesota and the forum state here, Pennsylvania, are virtually identical, and, in fact, plaintiff cites Pennsylvania law extensively in making its arguments.

*126 Defendant disagrees and asserts that Pennsylvania law applies at least to the restrictive covenant. (However, defendant too cites both Pennsylvania and Minnesota law in her opposition brief.) Defendant argues that, under Pennsylvania conflict of laws rules, Pennsylvania law should control at least the covenants because they are aspects of the contracts which control the “commercial trading rights of a Pennsylvania citizen” and because the franchise agreements were to be performed in Pennsylvania.

The court is satisfied that the choice of law clauses in the four franchise agreements control which law, that of Minnesota or Pennsylvania, will apply.

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Cite This Page — Counsel Stack

Bluebook (online)
795 F. Supp. 122, 1992 WL 119074, Counsel Stack Legal Research, https://law.counselstack.com/opinion/novus-franchising-inc-v-taylor-pamd-1992.