Novomont Corp. v. the Lincoln Elec. Co., Unpublished Decision (11-1-2001)

CourtOhio Court of Appeals
DecidedNovember 1, 2001
DocketNo. 78389.
StatusUnpublished

This text of Novomont Corp. v. the Lincoln Elec. Co., Unpublished Decision (11-1-2001) (Novomont Corp. v. the Lincoln Elec. Co., Unpublished Decision (11-1-2001)) is published on Counsel Stack Legal Research, covering Ohio Court of Appeals primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Novomont Corp. v. the Lincoln Elec. Co., Unpublished Decision (11-1-2001), (Ohio Ct. App. 2001).

Opinion

JOURNAL ENTRY and OPINION
In this action that resulted in the jury's award of $175,000 to plaintiff-appellee Novomont Corporation, defendant-appellant The Lincoln Electric Company appeals from the trial court's denial at the close of evidence of its motion for a directed verdict.

Appellant argues appellee could not recover from appellant on claims of both quantum meruit and unjust enrichment; thus, the verdict forms provided to the jury were flawed. Appellant further argues appellee rendered services to appellant without expectation of compensation; therefore, judgment in appellee's favor was improper.

This court has reviewed the record and determines the trial court's order was appropriate. Consequently, the trial court's order is affirmed.

Appellant is a manufacturer of welding equipment and "consumables,"1 i.e., materials used for the welding process, such as wire and solder. It has been in business for many years, has thousands of employees, and has offices in many countries.

As part of its effort to develop its sales potential, appellant created a program called "Guaranteed Cost Reduction" ("GCR"). Appellant's sales team, engineers and "distributor partners" would approach a customer, outline a plan designed to promote efficiency in the welding process, implement the idea with the customer's approval, and determine if the plan saved the customer money. If the plan did not meet the financial "target" promised to the customer by appellant, appellant "would essentially pay the customer the difference between what was achieved and what the original target was."

Appellant's chief executive officer, Don Hastings, developed the GCR program; its manager of national accounts assumed responsibility for the program. In 1987, Larry Tyler became appellant's manager of national accounts. Although Tyler received promotions in 1992 and 1997, he remained involved in the GCR program. Similarly, although in 1997 Hastings retired from appellant and became its chairman emeritus, he continued his interest in the GCR program's progress.

Appellant had some success with the GCR program; its "peak year" was in 1995, with approximately "200" programs "in place." Subsequently, however, the numbers began precipitously to decline. By 1997, appellant had only fifty customers subscribing to the program.

The GCR program's decline so concerned Hastings that, at a civic function, he mentioned it to Howard Rosenberg. Rosenberg was the president of appellee, a company in the business of providing "manufacturing and operations and capital management consulting services." Appellee sought to "work with companies" in order to "identify areas to improve their profitability" and to "work with [business] professionals" in order to "implement" appellee's "ideas."

Hastings' conversation with Rosenberg led to Hastings' sponsorship of a meeting between Rosenberg, Rosenberg's partner Robert Maguda, and Tyler. The meeting took place in late August, 1997.

At Hastings' instigation, Tyler described to appellee's partners appellant's GCR program. Tyler then voiced his desire to see the program reach a better performance level so that it could be of better service to appellant. Finally, Tyler outlined the "constraints" he believed limited the program's usefulness to appellant. These constraints included, interalia, a customer problem-solving approach that took place at the plant level rather than at the corporate level, a focus solely on the welding process itself rather than on "upstream" factors that also might affect the total costs involved in the welding process, and an inability for appellant to receive any remuneration for the technical consulting services it was providing to the customer.

Following the meeting, Rosenberg sent a letter to Tyler in which he summarized the topics of discussion and set forth "options of how to proceed." Rosenberg strongly proposed the creation of a "project oriented organization" that provided appellant's customers an "alternative, high value added distribution channel" with "full service capability." Rosenberg suggested another meeting and concluded the letter as follows:

Larry, I look forward to exploring these, and any other options you might have, with you. Novomont's role could be to provide program management, consulting, and implementation skills to assist Lincoln in bringing the GCR program to "the next level." In addition we might consider forming a joint venture with the appropriate strategic partners who have the necessary capabilities that Lincoln may not have.

(Emphasis added.)

A little over a month later, Rosenberg gave a "power point presentation2 to Tyler and two other executives responsible for appellant's GCR program. The purpose of this presentation was to put forward Rosenberg's proposed re-organization of the GCR. Since the presentation was well received, Rosenberg prepared another for the following month.

By November 24, 1997, the date of the next presentation, Rosenberg had dubbed his proposal for the revamping of appellant's GCR program the "Value Enhancing Services Enterprise" ("VASE"). As Rosenberg envisioned it, appellant and appellee would form a joint venture that would be able to "put together a variety of services" for appellant's customers, thus improving appellant's customers' "profitability" and enabling appellant to charge for its professional expertise. The idea was to launch a project for which appellant would provide the resources and the welding expertise while appellee provided the management services to further appellant's customers' business efficiency.

Following the meeting, Tyler told Rosenberg his idea was "exactly what [appellant] needed." He told Rosenberg to prepare to "launch" the project in January, 1998.

Subsequently, however, Tyler met with Rosenberg informally in late December, 1997 to request appellee "to continue to refine" the project. Tyler indicated a desire to present the VASE "preliminarily" to a few of appellant's customers.

On January 16, 1998 Rosenberg became aware that Tyler and a few of appellant's other executives wished first to develop a "pilot program" for a select group of customers rather than directly to "launch" the joint venture. At a March, 1998 meeting, Rosenberg expressed some apprehension about appellant's commitment. He informed Tyler that appellee "ha[d] invested and continue[d] to invest significant amount[s] of time" in the project to improve the GCR program. Rosenberg indicated he would like appellant to "consider" some type of compensation for appellee.

Tyler reassured Rosenberg that the VASE concept was "critical" to appellant but that if appellee "was to charge consulting fees, it would appear [to appellant] that [appellee] wanted to be a consultant" rather than a "partner." Tyler suggested that appellee would reap greater benefits from the concept as appellant's partner. He requested Rosenberg to continue working on the project and to present his plans to appellant's recently-hired manager of "new business development," James Schilling.

In February and March, 1998 meetings, Rosenberg reviewed for appellant the organizational structure of the proposed new enterprise. On May 29, 1998 Rosenberg presented to Tyler and Schilling a pro forma financial analysis. Rosenberg, by this method, demonstrated VASE's funding sources, revenue stream, and specific service offerings.

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Bluebook (online)
Novomont Corp. v. the Lincoln Elec. Co., Unpublished Decision (11-1-2001), Counsel Stack Legal Research, https://law.counselstack.com/opinion/novomont-corp-v-the-lincoln-elec-co-unpublished-decision-11-1-2001-ohioctapp-2001.