North Palm Motors, LLC v. General Motors LLC

District Court, S.D. Florida·Decided October 30, 2020·No. 9:19-cv-80872·Unknown

Opinion

UNITED STATES DISTRICT COURT SOUTHERN DISTRICT OF FLORIDA

Case No. 9:19-cv-80872-ROSENBERG/BRANNON

NORTH PALM MOTORS, LLC, doing business as Napleton’s Car Rental Center,

Plaintiff,

v.

GENERAL MOTORS LLC,

Defendant. _______________________________/

ORDER DENYING DEFENDANT’S MOTION FOR SUMMARY JUDGMENT

This matter comes before the Court on Defendant General Motors LLC’s (“GM”) Motion for Summary Judgment. DE 85. The Court has carefully considered the Motion, Plaintiff North Palm Motors d/b/a/ Napleton’s Car Rental Center’s (“Napleton”) Response thereto [DE 95], Defendant’s Reply [DE 98], and the record and is otherwise fully advised in the premises. For the reasons set forth below, the Motion for Summary Judgment is DENIED. This case is about a rental car company that ordered cars from GM for its inventory of rental cars. However which rental car company ordered the cars is very much in dispute and, as discussed below, is the central factual issue presented on summary judgment. Napleton contends that it ordered the cars and that GM diverted those cars to a competitor rental car company, Custom Fleet Services d/b/a Auto Rentals of the Palm Beaches (“Auto Rentals”), causing Napleton damage. GM contends that Auto Rentals ordered the cars and that, therefore, GM appropriately delivered the cars to Auto Rentals. I. FACTUAL BACKGROUND Napleton was a rental car company that purchased GM manufactured cars for its inventory of rental cars. DE 86 and 96 ¶¶ 1-2. During the relevant time period, GM’s practice was to negotiate the terms of a written contract for a purchase of cars for each model year—called a Model Year Agreement—with Napleton. DE 96 and 97 ¶ 54. However, GM allowed Napleton to order cars, and GM built those cars, before the Model Year Agreement was signed. Id. ¶¶ 54, 55. Napleton placed its orders for GM cars through authorized GM dealers, which ordered the

cars from GM. DE 86 and 96 ¶¶ 3-4. Napleton then paid the authorized GM dealers for the cars; GM did not accept payment directly from Napleton. DE 96 and 97 ¶ 57. Napleton historically used Ed Morse Cadillac and Schumacher Chevrolet as its authorized GM dealers. DE 86 and 96 ¶ 4. George Bengston was the National Fleet Account Manager of Schumacher. Id. ¶ 5. Napleton used a unique six-digit Fleet Account Number (“FAN”) to order GM cars. Id. ¶ 6. Ed Napleton was Napleton’s CEO; Bruce Etheridge was its COO; Ken Stevens was its CFO; Jim Priegel was its Director of Dealership Operations; Eddie Napleton was its Regional Dealership Manager; and Rick Boyce was Napleton’s Manager. Id. ¶¶ 11, 13. Boyce was responsible for ordering cars from GM. Id. ¶ 34. He decided on strategy for ordering cars each year and communicated that strategy to Priegel. Id. ¶ 16. Boyce, Priegel, and Ed Napleton then

together made the decision about what cars to purchase. Id. Napleton purchased GM cars for model years 2013, 2014, and 2015, and the parties signed Model Year Agreements for those years. See DE 86-5; DE 86-6; DE 86-7. Jared Jenson was the GM representative responsible for negotiating a purchase of 2016 model year GM cars with Napleton. DE 86 and 96 ¶ 22. Jenson and Boyce began to negotiate in 2015. Id. ¶¶ 23, 24; see, e.g., DE 96-3; DE 96-20. On July 20, Priegel emailed Ed Napleton, “I 2 had a discussion with Rick Boyce about keeping the rental fleet in the 300 unit range that you mentioned, he is going to get pricing finalized and I will discuss with you before we pull the trigger.” DE 96-5. In August and September 2015, Boyce told Jenson that Napleton was changing its name to Auto Rentals and that Bengston would “be involved” with Auto Rentals. DE 86 and 96 ¶ 25; see also DE 86-3 at 6, 10-11; DE 96-30. Several emails are relevant to what transpired during the fall of 2015. On August 1, Priegel emailed Boyce, “When we spoke on Thursday, you said you were going to email the order on

Friday morning?? Hopefully you simply left me off of the distribution list and you and Eddie handled it as you told me yesterday was the last day to order, please advise.” DE 86-22. Priegel again emailed Boyce on August 12 stating, “Where are we at on your GM orders, not sure why I haven’t heard from you??” DE 86-23. That same day, Priegel emailed Eddie Napleton that he had “no idea how [Boyce] is going to run the rental company without cars,” and Priegel directed Eddie Napleton to visit Boyce to “find out where we are at on cars for [the] fall.” DE 86-24. On August 13, Boyce emailed Ed Napleton: After discussions with GM we must provide a 400 unit order to qualify for the 325k incentive. . . . We are past the deadline to order cars and getting these in quickly is imperative. I have spoken with both [Priegel] and Eddie [Napleton] and they have advised me to let you know. Please advise.

DE 86-25. The following day on August 14, Boyce emailed Patti Manning, a fleet manager for Ed Morse. DE 96-23; see also DE 86 and 96 ¶¶ 3-4. The signature space on Boyce’s email listed him as “Director” of “Napleton Rent-a-car.” DE 96-23. Boyce asked Manning to order 75 GM cars and to call him “to confirm.” Id. He stated, “Let this serve as your po for this transaction.”1 Id.

1 It is undisputed that “po” means purchase order. See DE 96 and 97 ¶ 64. 3 This order was placed using Napleton’s FAN. DE 86-3 at 5-6. On August 17, Manning sent Boyce a confirmation of the order of 75 cars in the form of spreadsheets that included Napleton’s FAN. DE 96-7. Also on August 17, Priegel emailed Ed Napleton, “[Boyce] is working on GM to see if we can get vehicles and we discussed a plan ‘B’ if we can’t. If we can’t purchase any inventory for Fall season, we probably should just wind down the operation.” DE 86-26. Priegel asked Boyce on August 21, “What is the latest on potential GM cars for fall? What if any is plan ‘B,’ waiting

on you.” DE 86-27. Stevens asked Boyce on August 22, “What is going on?” and “Were we able to get cars ordered?” DE 86-28. Stevens emailed Boyce again on August 27 asking, “Should I tell Ed that we have no cars or plans to continue business?” DE 86-29. On August 31, Priegel asked Boyce, “What is the plan for the fall?? The clock is ticking if not expired!” DE 86-30. Boyce responded to Priegel later that day by stating, “I have placed a few orders to see where we will end up as far as production.” DE 96-4. On September 4, Priegel asked Boyce, “Any further news on inventory for fall??” and Stevens asked Boyce on September 11, “Any updates on rental fleet inventory?” DE 86-31; DE 86-32. Priegel asked Boyce on October 1, “What’s the plan for [the] season???” DE 86-33. Etheridge asked Boyce on October 15, “Can you please explain what you are doing? I asked you

a month ago without an answer.” DE 86-34. On October 23, Etheridge emailed Priegel, copying Boyce, “What is out plan for the upcoming year with rental cars? We will have customers soon so need to decide what we are doing. . . . Please get with [Boyce] and get a plan for all to agree on.” DE 86-35. On October 28, Priegel emailed Eddie Napleton and directed him to visit Boyce and “conference on what if anything we are going to do this fall with the rental company.” DE 86-36. That same day, Priegel also emailed Etheridge, “There is no plan in place for vehicles 4 for this fall that I am aware of, we were on hold waiting for approval to do the GM deal again this year and missed out on their allocation and they were not as interested in the lower number as well.” DE 86-37. Also during the fall of 2015, Bengston ordered 2016 model year GM cars using Napleton’s FAN. DE 86-18 at 5-6, 14; see DE 96-9; DE 96-33. Auto Rentals paid for the cars that Bengston ordered and for the 75 cars that Boyce had ordered. DE 86 and 96 ¶ 28; DE 86-18 at 14. In October, Jenson distributed by email a spreadsheet showing that a total of 320 cars had been

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