North Carolina Citizens for Business & Industry v. United States

18 Cl. Ct. 106, 64 A.F.T.R.2d (RIA) 5504, 1989 U.S. Claims LEXIS 157, 1989 WL 98780
CourtUnited States Court of Claims
DecidedAugust 28, 1989
DocketNo. 617-84 T
StatusPublished
Cited by3 cases

This text of 18 Cl. Ct. 106 (North Carolina Citizens for Business & Industry v. United States) is published on Counsel Stack Legal Research, covering United States Court of Claims primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
North Carolina Citizens for Business & Industry v. United States, 18 Cl. Ct. 106, 64 A.F.T.R.2d (RIA) 5504, 1989 U.S. Claims LEXIS 157, 1989 WL 98780 (cc 1989).

Opinion

OPINION

RADER, Judge.

In this tax case, plaintiff, North Carolina Citizens for Business and Industry (the Association) seeks a refund of $4,941.80 for the year 1979. Although exempt from taxes on its educational and promotional activities, the Association must pay taxes on income from business activities unrelated to its exempt activities. Internal Revenue Code (IRC), 26 U.S.C. § 511 (1954). The Association’s monthly magazine, “We the People of North Carolina,” generates unrelated business income. If not offset by deductions, the advertising revenue from the magazine is taxable.

When computing the net taxable income from the magazine, plaintiff may offset certain publishing costs against advertising gains. Plaintiff, however, may deduct only the excess of these costs over the periodical’s circulation income. Circulation income is determined by a formula depending upon whether 20% or more of the publication’s circulation consists of sales to nonmembers. According to the formula, a taxpayer whose sales to nonmembers exceed 20% of total circulation may substantially reduce its unrelated business income. A taxpayer whose sales to nonmembers are less than 20% of total circulation receives more limited deductions against unrelated business income. Therefore, the definition of “total circulation” in the Treasury Regulations is critical to the computation of unrelated business taxes on tax-exempt publications.

In this case, members of the Association receive a copy of the magazine upon payment of their membership dues. In addition, members may designate other individuals to receive a complimentary copy of the publication for every $50.00 paid in dues.

Plaintiff contends that the term “total circulation” in the Treasury Regulations should be interpreted to exclude those readers who receive complimentary copies. Alternatively, plaintiff argues that the regulations should be declared invalid as inconsistent with the IRC. Defendant, on the other hand, contends that all readers, as opposed to only paying subscribers, should be counted within the legal meaning of the term “total circulation.”

This issue is currently before this court on cross motions for summary judgment. This case was assigned to this court on October 18, 1988. After argument, this court grants defendant’s motion.

FACTS

Founded in 1942, the Association is a voluntary, statewide organization with members representing every major business, industrial, and professional interest in the state of North Carolina. The Association serves as the governmental relations “voice of business and industry in North Carolina____” Joint Exhibits, filed April 28, 1988, (Jt. Ex.) at 13. In this capacity the Association both represents its members before “state and federal government agencies” and “keeps members informed” of legislative and regulatory proposals. Id. Thus, the Association qualified for a tax exemption under 26 U.S.C. § 501(c)(4) (1982).

Since 1943, the Association has published a monthly magazine which reports on political, business, economic, governmental, and cultural affairs of the state. Each of the [108]*108Association’s members receives the magazine upon payment of dues. In 1979, annual membership dues ranged from $150.00 to $4,000.00, depending on the number of employees of the member. For every $50.00 in dues paid in 1979, a member was entitled to receive one subscription to the magazine. Thus, the number of copies purchased by each member was determined by the amount of dues. The member then designated a person or institution to receive, without further charge, the copy of the publication purchased by dues. The Association called all such designees “qualified recipients,” added their names to the magazine’s mailing list, and reported them as “legitimate subscribers” under the postal regulations. The Association included “qualified recipients” as subscribers when describing the magazine’s circulation in letters to potential advertisers. Jt. Ex. at 77-96.

During 1979, the Association had 1,230 dues-paying members. In the same year, the Association sent out 8,157 copies of the magazine each month to members and their designated recipients. The Association also sold annual subscriptions for $10.30. In 1979, 588 nonmembers received periodicals by paying the market subscription price. Joint Stipulation of Facts, filed Apr. 28, 1988, (Jt. Stip.) 1117. Schools, libraries, and individuals desiring one issue (members and nonmembers alike) could purchase a single copy at a reduced rate. Thus, approximately 1,088 copies of the Association’s magazine were mailed to nonmember paid subscribers per month in 1979. Jt. Stip. 1119.

To cover some of the cost of producing the magazine, the Association sold advertising space. As measured by column inches, the paid advertising constituted 41.69% of the magazine in 1979. The magazine’s gross advertising revenues were $170,262.00, which accounted for just over 59% of the total cost of publication.

Plaintiff filed a tax return which reported on its magazine’s advertising finances, which qualified as “unrelated business income.” 26 U.S.C. §§ 511-13. In preparing its return, the Association followed guidelines contained in the Treasury Regulations (Treas.Reg.), 26 C.F.R. § 1.512(a)-l(f). Thus, plaintiff computed its “advertising gain” and then subtracted excess “readership costs.” The net gain was taxable income.

First, the Association computed its “advertising gain.” Plaintiff reported gross advertising revenues of $170,262.00. From this gross figure, plaintiff appropriately deducted “direct advertising costs” of $119,-099.00. To obtain these “direct advertising costs,” plaintiff multiplied the total production cost of the magazine ($285,677.00) by 41.69%, the portion of the magazine dedicated to advertising.1 After deducting “direct advertising costs” from gross advertising revenues, plaintiff derived an “advertising gain” of $51,163.00. Defendant does not contest this computation.

Plaintiff’s next step in computing its “unrelated business income” derived from advertising was to deduct excess “readership costs” from the “advertising gain.” Plaintiff may deduct “readership costs” from the “advertising gain” only to the extent those costs exceed the magazine’s circulation income. Thus, the regulations require computations to ascertain if the costs of the nonadvertising portion of the magazine (the “readership costs”) exceed the revenues derived from those non-advertising portions (the “circulation income”).

Plaintiff computed its 1979 readership costs by subtracting from the magazine’s total expenses ($285,677.00) that 41.69% portion attributable to “direct advertising costs” ($119,099.00). The Association’s “readership costs” amounted to $169,-579.00. Defendant does not contest this computation of “readership costs.”

Next, plaintiff computed “circulation income,” a necessary prerequisite to deriving [109]*109excess “readership costs.” “Circulation income” consists of both direct sales (mostly sales to nonmember subscribers) and sales as a portion of membership dues. Direct sales for plaintiff in 1979 amounted to $13,-549.00.

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18 Cl. Ct. 106, 64 A.F.T.R.2d (RIA) 5504, 1989 U.S. Claims LEXIS 157, 1989 WL 98780, Counsel Stack Legal Research, https://law.counselstack.com/opinion/north-carolina-citizens-for-business-industry-v-united-states-cc-1989.