Nordic Naturals, Inc. v. Premium Sellers LLC

CourtDistrict Court, N.D. California
DecidedMay 7, 2025
Docket3:24-cv-04132
StatusUnknown

This text of Nordic Naturals, Inc. v. Premium Sellers LLC (Nordic Naturals, Inc. v. Premium Sellers LLC) is published on Counsel Stack Legal Research, covering District Court, N.D. California primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Nordic Naturals, Inc. v. Premium Sellers LLC, (N.D. Cal. 2025).

Opinion

1 2 3 4 UNITED STATES DISTRICT COURT 5 NORTHERN DISTRICT OF CALIFORNIA 6 7 NORDIC NATURALS, INC., Case No. 24-cv-04132-RFL (LJC)

8 Plaintiff, ORDER TO SHOW CAUSE WHY 9 v. MOTION FOR DEFAULT JUDGMENT SHOULD NOT BE DENIED IN PART 10 PREMIUM SELLERS LLC, Re: Dkt. No. 17 Defendant. 11

12 I. INTRODUCTION 13 Plaintiff Nordic Naturals, Inc. (Nordic) brought this action against Defendant Premium 14 Seller LLC (Premium), an unauthorized reseller of products bearing Nordic’s trademarks. The 15 Clerk entered Premium’s default after it failed to appear and defend the case, and Nordic now 16 moves for default judgment. 17 Judge Lin referred the matter to the undersigned magistrate judge for a report and 18 recommendation. On the current record, the undersigned is inclined to recommend granting 19 Nordic’s Motion only as to Nordic’s Lanham Act claim for trademark infringement, and with 20 relief limited to an injunction against further infringement. Rather than issuing a report and 21 recommendation at this juncture, however, the undersigned now issues this Order to Show Cause 22 to allow Nordic to address other aspects of the Motion that the undersigned would not recommend 23 granting on the available record, before the matter is returned to Judge Lin’s docket. 24 Accordingly, Nordic is ORDERED TO SHOW CAUSE why its Motion should not be 25 denied in part, by filing a response no later than two weeks from the date of this Order. If Nordic 26 does not file a response by that deadline, the undersigned will issue a report and recommendation 27 for entry of default judgment consistent with this Order. 1 II. BACKGROUND 2 A. Allegations of the Complaint 3 Because a plaintiff’s allegations are taken as true (except as to damages) in resolving a 4 motion for default judgment, this section summarizes the allegations of Nordic’s Complaint as if 5 true. 6 Nordic sells nutritional supplements directly to consumers and through authorized 7 resellers, using trademarks that Nordic has registered with the U.S. Patent and Trademark Office. 8 Compl. (ECF No. 1) ¶¶ 7–8, 11. 9 Nordic sets rules for its authorized resellers to promote quality control and customer 10 service, which “are a fundamental part of a consumer’s decision to purchase a product” in “the 11 highly competitive nutritional supplement market.” Id. ¶¶ 9–10; see id. ¶¶ 44–57. For example, 12 authorized resellers must inspect all products, report any defects to Nordic, refrain from selling 13 damaged or defective products, and cooperate in product recalls. Id. ¶¶ 52, 55. Authorized 14 resellers cannot sell Nordic products through a website they do not own themselves without 15 obtaining Nordic’s written permission. Id. ¶¶ 50, 60–62. They must use images approved by 16 Nordic and keep product descriptions up to date, and may not advertise Nordic products that they 17 do not carry in inventory. Id. ¶ 63. They may not represent products as “new” if the products 18 have been returned or repackaged. Id. ¶ 67. Nordic also places limitations on the use of third- 19 party fulfillment services to ensure that customers’ orders originate from authorized resellers, id. 20 ¶ 68, and prohibits authorized resellers from selling to third parties that the authorized resellers 21 know (or reasonably should know) intend to resell the products, id. ¶ 110. 22 Nordic provides a sixty-day satisfaction guarantee to customers for products sold by 23 Nordic or its authorized resellers. Id. ¶¶ 73–74. Because Nordic cannot ensure the quality of 24 products sold through unauthorized channels, the guarantee does not apply to products sold by 25 unauthorized resellers, thus depriving customers of a benefit that attaches to products sold through 26 authorized channels. Id. ¶¶ 75–76. 27 Premium has sold a high volume of Nordic’s products without permission through the 1 does not comply with Nordic’s quality control requirements. Id. ¶¶ 94–100. 2 Beginning on April 29, 2022 Nordic has sent cease-and-desist letters to two addresses 3 listed on the GeoBelt Amazon storefront, but received no response, and alleges that the names and 4 addresses GeoBelt provided were false. Id. ¶¶ 81–84, 87, 88. Nordic identified a former operator 5 of the storefront who informed Nordic that it was transferred to Premium in 2020. Id. ¶ 85. 6 Nordic continued to send cease-and-desist letters to email addresses and mailing addresses listed 7 on the GeoBelt storefront, and Premium intermittently ceased listing Nordic products, but always 8 resumed selling them later. Id. ¶ 88. Premium has never responded to Nordic’s letters and 9 continued to sell Nordic products as of Nordic’s July 9, 2024 Complaint. Id. ¶ 89. 10 Consumers have written negative reviews of Nordic’s products on online marketplaces 11 after purchasing them from unauthorized resellers (including Premium), “complain[ing] of 12 receiving products that were defective, stuck together, old, damaged, in improper packaging, 13 unsealed or not authentic.” Id. ¶ 37; see id. ¶¶ 38–42, 101–02. Amazon presents such reviews as 14 associated with Nordic’s products rather than the resellers who sold them, thus damaging Nordic’s 15 reputation and customer goodwill. See id. ¶ 43. 16 Although Nordic’s Complaint includes several claims for relief, including trademark and 17 unfair competition claims under both state and federal law, id. ¶¶ 128–90, and its present Motion 18 asserts that Nordic is entitled to judgment on all of those claims, ECF No. 17-1 at 19–20, the 19 Motion grounds Nordic’s arguments for relief solely on a theory of trademark infringement in 20 violation of the Lanham Act, id. at 21, 22–28. This Order therefore focuses on that claim. Nordic 21 contends that Premium’s sales of products bearing Nordic’s trademarks violate the Lanham Act, 22 15 U.S.C. §§ 1114 & 1125(a)(1)(A), because such products materially differ from genuine Nordic 23 products in that they lack Nordic’s guarantee and quality controls. Compl. ¶¶ 128–42. 24 Nordic’s present Motion seeks judgment on all claims asserted, and disgorgement of 25 profits totaling $1,060,362.09. See ECF No. 17-1 at 26; ECF No. 17-7 (Proposed Judgment) ¶¶ 2– 26 3. Nordic seeks a permanent injunction: (1) barring Premium (and others acting in concert with it) 27 from selling (or advertising, importing, exporting, etc.) Nordic products or products bearing 1 it) to destroy or return any Nordic products or products bearing Nordic’s trademarks, id. ¶ 7; 2 (3) requiring Premium (and others acting in concert with it) to “disclose to Nordic the contact 3 information and identities of every individual and entity that has provided the Enjoined Parties 4 with Nordic products and products bearing the Nordic Trademarks,” id. ¶ 8; and (4) requiring 5 Amazon to freeze all funds held in accounts owned or controlled by Premium, id. ¶ 9. 6 III. LEGAL STANDARD 7 A court may enter default judgment on a motion by a plaintiff after the clerk has a entered 8 a defendant’s default. Fed. R. Civ. P. 55(b)(2). After considering threshold issues of jurisdiction 9 and service of process, courts consider the following factors in exercising their discretion to grant 10 or deny default judgment:

11 (1) the possibility of prejudice to the plaintiff, (2) the merits of plaintiff’s substantive claim, (3) the sufficiency of the complaint, 12 (4) the sum of money at stake in the action, (5) the possibility of a dispute concerning material facts, (6) whether the default was due to 13 excusable neglect, and (7) the strong policy underlying the Federal Rules of Civil Procedure

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