Newyorksocialdiary.com LLC v. Palm Beach Social Diary LLC

CourtDistrict Court, S.D. Florida
DecidedMarch 31, 2022
Docket9:21-cv-81718
StatusUnknown

This text of Newyorksocialdiary.com LLC v. Palm Beach Social Diary LLC (Newyorksocialdiary.com LLC v. Palm Beach Social Diary LLC) is published on Counsel Stack Legal Research, covering District Court, S.D. Florida primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Newyorksocialdiary.com LLC v. Palm Beach Social Diary LLC, (S.D. Fla. 2022).

Opinion

SOUTHERN DISTRICT OF FLORIDA

CASE NO. 21-81718-CIV-SINGHAL

NEWYORKSOCIALDIARY.COM, LLC,

Plaintiff,

v.

PALM BEACH SOCIAL DIARY LLC, SM PARENT, LLC, JESSICA FONTAINE SWIFT, and TRENT J. SWIFT,

Defendants. ___________________________________/ OPINION AND ORDER

THIS CAUSE is before the Court upon Defendant’s Motion to Dismiss the Complaint for Lack of Subject Matter Jurisdiction and Failure to State a Claim upon which Relief can be Granted, filed on December 17, 2021 (the “Motion”) (DE [31]). Plaintiff filed a Response on February 1, 2022 (the “Response”) (DE [40]). Defendant filed a Reply on February 14, 2022 (the “Reply”) (DE [49]). The Motion is now ripe for this Court’s consideration. I. BACKGROUND This action involves claims of trademark infringement and related claims under federal and state law. Plaintiff alleges that, since 1998, it has “offered its services under its SOCIAL DIARY mark throughout the United States, such that it has common law rights in Plaintiff’s SOCIAL DIARY mark.” See Compl. ¶ 12 (DE [1]). Plaintiff further alleges that, since 2000, it “has offered its services under its NEW YORK SOCIAL DIARY mark throughout the United States, such that it has established common law rights in Plaintiff’s NEW YORK SOCIAL DIARY mark.” Id. ¶ 13. Plaintiff additionally claims that, since 2008, it “has offered its services under its PALM BEACH SOCIAL DIARY mark throughout the SOCIAL DIARY mark.” Id. ¶ 14. Plaintiff applied for federal registrations for the marks “SOCIAL DIARY” and “PALM BEACH SOCIAL DIARY” in connection with its entertainment column website. Id. ¶ 15. These applications are currently pending, and Plaintiff does not possess any other federal registrations for these marks. Plaintiff has, however, obtained federal registration for the mark “NEW YORK SOCIAL DIARY” in connection with its entertainment column website. Id. Plaintiff references this federal registration and the two applications as “Plaintiff’s Properties,” id. ¶ 16, and claims to have used its “Properties” on its website and “other social media outlets,” id. ¶¶ 17–18. In the Complaint, Plaintiff asserts that Defendants’ “wrongful conduct” constitutes its offering services under the trademark “PALM BEACH SOCIAL DIARY.” Id. ¶ 25.

Defendants Jessica Swift and Trent Swift are alleged to “direct the day-to-day activities of [Palm Beach Social Diary], including the infringing acts described in th[e] Complaint, and derive substantial personal benefit from all such activities.” Id. ¶ 26. Plaintiff further asserts that Defendant Trent Swift filed a federal trademark application on behalf of Palm Beach Social Diary for its trademark “PALM BEACH SOCIAL DIARY,” which was rejected due to potential confusion with Plaintiff’s “NEW YORK SOCIAL DIARY” mark. Id. ¶¶ 27– 29. Plaintiff has also alleged that Defendants have “expanded [their] territorial reach beyond Palm Beach, Florida to the State of New York and beyond” by “launch[ing] a digital magazine entitled SOJOURN.” Id. ¶¶ 31, 34–36. Plaintiff claims the formats found in Defendants’ “PALM BEACH SOCIAL DIARY” and SOJOURN MAGAZINE “use a trade

dress confusingly similar to that used by Plaintiff’s NEW YORK SOCIAL DIARY and PALM BEACH SOCIAL DIARY.” Id. ¶¶ 46. On May 6, 2021, four months prior to the commencement of the present action, Palm Beach County, Florida against Plaintiff and Christine Schott-Ledes in her capacity as agent for Plaintiff (“state court action”). See (DE [31-2], ¶¶ 3–5). In the state court action, Defendant Palm Beach Social Diary, LLC sued Plaintiff and Schott-Ledes for tortious interference with advantageous business, defamation by implication, and infringement of Florida trademark. See Motion, at 5. Furthermore, Defendant Palm Beach Social Diary, LLC alleged that Plaintiff and Schott-Ledes conducted business holding themselves out as “the Real Palm Beach Social Diary” and had infringed Defendant’s Florida-registered trademark for “Palm Beach Social Diary.” Id. On August, 16, 2021, four weeks before the present action was commenced, Plaintiff filed its answer and affirmative defenses in the state court action. See (DE [31-

3). In that filing, Plaintiff discussed its response to the Florida trademark infringement claim. Id. ¶ 33–44. Plaintiff asserted that it either was known, or should have been known, to Defendant that Plaintiff “has actively used the tradename Palm Beach Social Diary since 2007, years ahead of [Defendant’s] use.” Id. ¶ 37. Plaintiff further contended that its mark “’New York Social Diary’ has been federally trademarked since 2012 and, as noted, [Plaintiff] has been using the tradename Palm Beach Social Diary since 2007 as part in parcel of its operations.” Id. ¶ 38 (cleaned up). Finally, Plaintiff asserted preemption as an affirmative defense in the state court action. Id. at 5. Plaintiff argued the USPTO’s decision to deny Defendant’s application to register the mark “Palm Beach Social Diary” (because it too closely resembled Plaintiff’s mark) supersedes any decision

under Florida law. Id. Thus, as Plaintiff argued, “given the finding of the USPTO, it is [Defendant] who is infringing on [Plaintiff’s] mark.” Id. The state court action is currently pending. See Response, at 17. Rule 12(b)(1) applies to challenges of a court’s subject matter jurisdiction. See Fed. R. Civ. P. 12(b)(1). “A case is properly dismissed for lack of subject matter jurisdiction when the court lacks the statutory or constitutional power to adjudicate the case.” Home Builders Ass’n of Miss., Inc. v. City of Madison, 143 F.3d 1006, 1010 (5th Cir. 1998). Generally, the plaintiff must allege, with particularity, facts necessary to establish jurisdiction and must support his allegation if challenged to do so. Morrison v. Allstate Indem. Co., 228 F.3d 1255, 1273 (11th Cir. 2000). “A defendant can move to dismiss a complaint under Rule 12(b)(1) for lack of subject matter jurisdiction by either facial or factual attack.” Stalley ex rel. U.S. v. Orlando Reg’l Healthcare Sys., Inc., 524 F.3d 1229, 1232 (11th Cir. 2008). “A ‘facial attack’ on

the complaint ‘require[s] the court merely to look and see if [the] plaintiff has sufficiently alleged a basis of subject matter jurisdiction, and the allegations in his complaint are taken as true for the purposes of the motion.’” McElmurray v. Consol. Gov’t of Augusta— Richmond Cnty., 501 F.3d 1244, 1251 (11th Cir. 2007) (quoting Lawrence v. Dunbar, 919 F.2d 1525 (11th Cir. 1990)). “Factual attacks,” on the other hand, serve to “challenge ‘the existence of subject matter jurisdiction in fact, irrespective of the pleadings, and matters outside the pleadings, such as testimony and affidavits are considered.’” Id. III. DISCUSSION A. The Parties’ Arguments Defendants assert several bases for dismissal in their motion. First, Defendants

argue that the claims for relief in the present action are precluded as compulsory counterclaims because they were waived by Plaintiff in the state court action. See Motion, at 6–8. Defendants assert that the claims in the present action are logically related to infringement of the “Palm Beach Social Diary” mark. Id. at 9. Defendants contend that Plaintiff waived these claims in the state court action by failing to add them as counterclaims. Id. at 10.

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Newyorksocialdiary.com LLC v. Palm Beach Social Diary LLC, Counsel Stack Legal Research, https://law.counselstack.com/opinion/newyorksocialdiarycom-llc-v-palm-beach-social-diary-llc-flsd-2022.