New Directions Program v. Sierra Health and Wellness Centers LLC

District Court, E.D. California·Decided April 9, 2024·No. 2:22-cv-01090·Unknown

Opinion

NEW DIRECTIONS PROGRAM, et al., No. 2:22-cv-01090-DAD-JDP Plaintiffs, v. ORDER DENYING THE MOVING DEFENDANTS’ MOTION TO DISMISS SIERRA HEALTH AND WELLNESS PLAINTIFFS’ FIRST AMENDED CENTERS LLC, et al., COMPLAINT Defendants. (Doc. No. 25)

This matter is before the court on the motion to dismiss filed by defendants Sierra Health and Wellness Centers LLC, Sierra Health and Wellness Group LLC, and Recovery Happens Counseling Services, Inc. (collectively, the “moving defendants”) on February 1, 2024. (Doc. No. 25.) On February 22, 2024, the pending motion was taken under submission on the papers. (Doc. No. 27.) For the reasons explained below, the pending motion to dismiss will be denied. On November 1, 2023, the court issued an order granting in part and denying in part defendants’ motion to dismiss plaintiffs’ original complaint, with leave to amend. (Doc. No. 19.) On December 18, 2023, plaintiffs David Gust and New Directions Program filed the operative first amended complaint (“FAC”), asserting claims for false advertising and copyright ///// infringement against the moving defendants and defendant Angela Chanter. (Doc. No. 24.) In their FAC, plaintiffs allege the following. Plaintiff Gust is the “principal and owner” of plaintiff New Directions Program and “has been an expert in the field of treatment of addi[c]tion and intoxication for decades.” (Id. at ¶ 2.) In the early 1980s, plaintiff Gust “developed an outpatient treatment model based on the principle of addiction as [a] pathological relationship to intoxication rather than a preference [for] a specific drug.” (Id. at ¶ 10.) Plaintiff Gust “has published writings, authored books and made presentations regarding the ‘Gust model’ for decades.” (Id. at ¶ 11.) One of plaintiff Gust’s students was Jon Daily, the founder of defendant Recovery Happens Counseling Services Inc. (“RHCS”). (Id.) Daily considered plaintiff Gust “a close colleague, mentor, and friend . . . .” (Id. at ¶ 17.) After Daily passed away, his wife, defendant Chanter, became “the principal” of defendant RHCS. (Id. at ¶ 13.) “[A]t some point in time,” defendants Sierra Health and Wellness Centers LLC and Sierra Health and Wellness Group LLC (collectively, “Sierra”) “purchased or acquired . . . the assets of” defendant RHCS. (Id. at ¶ 3.) Defendant RHCS “the corporate entity was dissolved” in 2020. (Id. at ¶ 4.) However, the Sierra defendants are now “doing business in the name of ‘Recovery Happens’ as well as in the name ‘New Start Recovery Solutions.’” (Id. at ¶ 3.) Jon Daily “located his business Recovery Happens in the same building as Gust in Fair Oaks,” a suburb outside Sacramento. (Id. at ¶ 27.) Plaintiffs allege that defendants engaged in false advertising through statements made on Facebook and on the moving defendants’ websites regarding the Gust model, including by falsely claiming that Daily created the Gust model and that defendants employ the Daily/Gust model in their treatment services. (Id. at ¶¶ 12, 15.) In their FAC, plaintiffs identify four specific statements made by defendants that plaintiffs assert constitute false advertising, each of which the court will address in further factual detail below in resolving the pending motion to dismiss. (See id. at ¶¶ 15–23.) Plaintiffs allege that plaintiff Gust authored a book in 1994 entitled “Effective Outpatient Treatment for Adolescents: Principles, Practices, and a Program model for Working with Adolescents Experiencing Alcohol and Other Drug Related Problems” (“Gust Book”) that “is registered . . . with a US Copyright number TXu000632984 / 1994-05-12.” (Id. at ¶ 36.) Plaintiffs allege the following regarding three instances of copyright infringement by defendants with respect to the Gust Book. First, defendants RHCS and Chanter copied treatment documents from the Gust Book, including Appendices A through G, I, J, K and N, and provided these treatment documents to their own clients. (Id. at ¶¶ 39, 42.) Plaintiff Gust has seen “specific exact copies” of treatment documents. (Id. at ¶ 39.) Second, defendant RHCS markets and sells a DVD and booklet called “‘Treating Adolescents: The Addiction to Intoxication’” “on a website called the ‘Recovery Bookstore.’” (Id. at ¶ 43.) Daily, who is the “presenter” on the DVD, copied Appendices D and E from the Gust Book and then used them in that recorded presentation. (Id.) These copied appendices contain “the core of the intervention phase of the Gust model.” (Id.) Third and finally, the Gust Book was copied in a brochure offered by the moving defendants. (Id. at ¶ 44.) The brochure lists “six stages of recovery from chemical problems” that are identical to those described in the Gust Book: The brochure and Gust Book each describe the six stages as “Recognition, Admission, Petition, Acceptance, Volition, Conversion.” (Id.) Based on the foregoing, plaintiffs assert two claims against defendants: (1) false advertising in violation of 15 U.S.C. § 1125(a) (“the Lanham Act”) with respect to each of the four statements plaintiffs have identified in their FAC; and (2) copyright infringement in violation of 17 U.S.C. § 501 with respect to the Gust Book. (Doc. No. 24 at 1.) The moving defendants filed the pending motion to dismiss on February 1, 2024. (Doc. No. 25.) In moving to dismiss, defendants argue that plaintiffs have failed to sufficiently allege facts to state plausible claims. (Doc. No. 25-1.) Specifically, the moving defendants argue that plaintiffs have failed to plead their false advertising claim with the particularity required by Federal Rule of Civil Procedure 9(b), to sufficiently allege falsity, and to sufficiently allege deception and materiality, which are all required to state a cognizable claim of false advertising under the Lanham Act sounding in fraud. (Id. at 7–12.) Similarly, the moving defendants argue that plaintiffs have not alleged sufficient facts in support of their copyright infringement claims. ///// ///// (Id. at 12–14.)1 Plaintiffs filed their opposition to the pending motion on February 12, 2024. (Doc. No. 26.) Defendants filed their reply thereto on February 26, 2024. (Doc. No. 28.) The purpose of a motion to dismiss brought pursuant to Rule 12(b)(6) is to test the legal sufficiency of the complaint. N. Star Int’l v. Ariz. Corp. Comm’n, 720 F.2d 578, 581 (9th Cir. 1983). “Dismissal can be based on the lack of a cognizable legal theory or the absence of sufficient facts alleged under a cognizable legal theory.” Balistreri v. Pacifica Police Dep’t, 901 F.2d 696, 699 (9th Cir. 1990). A plaintiff is required to allege “enough facts to state a claim to relief that is plausible on its face.” Bell Atl. Corp. v. Twombly, 550 U.S. 544, 570 (2007). “A claim has facial plausibility when the plaintiff pleads factual content that allows the court to draw the reasonable inference that the defendant is liable for the misconduct alleged.” Ashcroft v. Iqbal, 556 U.S. 662, 678 (2009). In determining whether a complaint states a claim on which relief may be granted, the court accepts as true the allegations in the complaint and construes the allegations in the light most favorable to the plaintiff. Hishon v. King & Spalding, 467 U.S. 69, 73 (1984). However, the court need not assume the truth of legal conclusions cast in the form of factual allegations. U.S. ex rel. C

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New Directions Program v. Sierra Health and Wellness Centers LLC, (E.D. Cal. 2024).

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