Netrition Incorporated v. Tylers Coffee LLC

District Court, D. Arizona·Decided February 11, 2025·No. 4:23-cv-00363·Unknown

Opinion

WO

Netrition Incorporated, No. CV-23-00363-TUC-AMM

Plaintiff, ORDER

v.

Tyler’s Coffee LLC,

Defendant. Pending before the Court are Plaintiff Netrition Incorporated’s Motion to Amend Scheduling Order (Doc. 34) and Motion for Additional Discovery (Doc. 35). Also pending is Defendant Tyler’s Coffee LLC’s Motion for Summary Judgment. (Doc. 28.) On January 22, 2025, the Court held oral argument on Plaintiff’s motions. For the following reasons, the Court will grant Plaintiff’s Motion to Amend Scheduling Order and Motion for Additional Discovery, and it will deny without prejudice Defendant’s Motion for Summary Judgment. I. Factual Background Plaintiff Netrition, Inc., d/b/a Alex’s Low Acid Organic Coffee filed this suit in Pima County Superior Court alleging that Defendant Tyler’s Coffee, LLC violated the Lanham Act, 15 U.S.C. § 1125, by falsely advertising its coffee as “acid free.” (Doc. 1-3 at 6.) Plaintiff also raises an unfair competition claim. (Id. at 6–7.) Both companies sell various coffee products nationwide. (Doc. 9 at 2.) Defendant advertises its coffee as “acid free,” the “World’s First Acid Free Coffee,” and the “World’s FIRST and ONLY Acid Free Coffee.” (Id. at 3.) Plaintiff asserts that all coffee contains acid and Defendant’s false advertising misleads consumers. (Id. at 2–3, 6.) Plaintiff further alleges that Defendant’s claims are “literally false” because Vanguard Laboratories issued a report in January 2022 finding Defendant’s products contain acid. (Id. at 3.) Plaintiff seeks a preliminary and permanent injunction and damages. (Id. at 7–8.) On August 2, 2023, Defendant removed to federal court. (Doc. 1.) The Court’s Scheduling Order set the discovery deadline for July 5, 2024. (Doc. 19 at 2.) On August 8, 2024, Plaintiff’s former counsel, Briana Ortega, filed an Ex Parte Motion to Withdraw as Attorney. (Doc. 25.) The motion was sparse and included a proposed order for the wrong court in the wrong case. (Id.) Defendant did not oppose the motion but opposed any extension of the deadlines because, it argued, “Plaintiff has taken no actions in this case to prosecute its case. It has not served any discovery. It has not taken any depositions. It has not retained any experts. It has not produced any documents that are germane to any of the facts that Plaintiff would need to establish for its claim.” (Doc. 26 at 1.) On August 12, 2024, the Court denied the motion because Ms. Ortega did not articulate a factual basis for withdrawal as required by the Local Rules. (Doc. 27.) Ms. Ortega did not file an amended motion. On September 9, 2024, Defendant filed a Motion for Summary Judgment arguing that Plaintiff has not met its burden of showing a genuine issue of material fact exists as to two of the elements of a false advertising claim: injury and materiality. (Doc. 28.) Defendant argues that because Plaintiff did not engage in discovery, Plaintiff failed to produce any evidence that it was proximately injured by Defendant’s alleged false advertising or that Defendant’s alleged false claims were material (i.e., likely to influence purchasing decisions). (Id. at 4, 10.) On September 13, 2024, Plaintiff’s new counsel, Grant H. Frazier and Seraphim D. Sparrow of Frazier Law, PLLC, filed an Ex Parte Application and Stipulation for Substitution of Counsel. (Doc. 30.) The stipulation explained that Ms. Ortega told Plaintiff that she sent discovery requests and was going to schedule depositions when she had not conducted any discovery. (Id. at 2–5.) It further detailed how Ms. Ortega stopped responding to repeated requests for updates and eventually informed Plaintiff that she was going to withdraw from the case and report herself to the State Bar of Arizona for ethical violations. (Id.) The stipulation included several emails between Plaintiff and Ms. Ortega substantiating these allegations. (Docs. 30-1–30-6.) On September 19, 2024, the Court granted the stipulation, substituting new counsel and ordering Ms. Ortega to produce Plaintiff’s client file by September 30, 2024 to allow Plaintiff time to respond to Defendant’s Motion for Summary Judgment by October 30, 2024. (Doc. 31.) Plaintiff averred at oral argument that Ms. Ortega never produced the client file. On October 11, 2024, Plaintiff filed a Motion to Amend Scheduling Order (Doc. 34) and a Motion for Additional Discovery (Doc. 35) arguing that Ms. Ortega abandoned Plaintiff and failed to engage in discovery, thereby impeding Plaintiff’s ability to properly oppose summary judgment. Defendant opposes both motions. (Docs. 36–37.) Plaintiff did not reply. On October 30, 2024, Plaintiff responded to the Motion for Summary Judgment but averred it needed a ruling on the Motion to Amend Scheduling Order and Motion for Additional Discovery to properly respond. (Doc. 38 at 2.) The response was a “precaution to assert currently available arguments[,]” specifically that Plaintiff need not show evidence of injury or materiality when seeking injunctive relief if Defendant’s advertising is factually false. (Id.) II. Plaintiff’s Motion to Amend Scheduling Order Plaintiff seeks to amend the Scheduling Order because good cause exists due to Ms. Ortega’s gross negligence. (Doc. 34 at 5.) Plaintiff asks to reopen the deadlines for expert witnesses, discovery, dispositive motions, and the Joint Proposed Pretrial Order. (Doc. 34- 7.) It argues that it acted diligently in communicating with Ms. Ortega—and ultimately in retaining new counsel—and reasonably relied upon her misrepresentations that discovery was proceeding when in fact she had not worked on the case since initial disclosures. (Doc. 34 at 1, 5, 7–8.) Plaintiff asserts that it should not be held accountable for Ms. Ortega’s “gross negligence or abandonment.” (Id. at 7 (quoting Matrix Motor Co., Inc. v. Toyota Jidosha Kabushiki Kaisha, 218 F.R.D. 667, 674 (C.D. Cal. 2003)).) Plaintiff also emphasizes the Federal Rules of Civil Procedure’s policy favoring decisions on the merits, arguing that denying the motion would unjustly punish Plaintiff for its previous counsel’s misconduct. (Id. at 8–9.) Plaintiff asserts that it cannot appropriately respond to Defendant’s Motion for Summary Judgment without additional discovery. (Id.) Defendant opposes reopening the deadlines in the Scheduling Order. (Doc. 37.) According to Defendant, Plaintiff lacked diligence because it should have been obvious from the minimal billing that Ms. Ortega abandoned the case during discovery. (Id. at 7– 11.) Furthermore, Defendant argues, a “diligent and reasonable party[] would have asked the attorney to provide proof of discovery requests being drafted and responses provided, proof of deposition notices, proof of lists of names of potential deposition witnesses, proof of documents being provided by the other side, and proof of settlement communications . . . .” (Id. at 6.) It asserts that Plaintiff is accountable for Ms. Ortega’s failures and, therefore, should not be permitted to reopen discovery. (Id. at 10–11.) a. Standard of Review Although generally, a scheduling order may be “modified only for good cause[,]” Fed. R. Civ. P. 16(b)(4), an extension of a deadline sought after its expiration requires a showing of “excusable neglect,”1 Fed. R. Civ. P. 6(b)(1)(B); see also Hernandez v. Maricopa Cnty., No. CV-07-272-PHX-JAT, 2009 WL 77647, at *1 (D. Ariz. Jan. 12, 2009) (“[E]xcusable neglect is the standard that must be met by the parties to receive an extension of an expired deadline.”). “[I]t is clear that ‘excusable neglect’ under Rule 6(b) is a somewhat ‘elas

Free access — add to your briefcase to read the full text and ask questions with AI

Netrition Incorporated v. Tylers Coffee LLC, (D. Ariz. 2025).

Netrition Incorporated v. Tylers Coffee LLC (Netrition Incorporated v. Tylers Coffee LLC) — published by Counsel Stack Legal Research, free access to 12M+ legal documents.

Related