Netrition Incorporated v. Tylers Coffee LLC

CourtDistrict Court, D. Arizona
DecidedFebruary 11, 2025
Docket4:23-cv-00363
StatusUnknown

This text of Netrition Incorporated v. Tylers Coffee LLC (Netrition Incorporated v. Tylers Coffee LLC) is published on Counsel Stack Legal Research, covering District Court, D. Arizona primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Netrition Incorporated v. Tylers Coffee LLC, (D. Ariz. 2025).

Opinion

1 WO 2 3 4 5 6 IN THE UNITED STATES DISTRICT COURT 7 FOR THE DISTRICT OF ARIZONA

9 Netrition Incorporated, No. CV-23-00363-TUC-AMM

10 Plaintiff, ORDER

11 v.

12 Tyler’s Coffee LLC,

13 Defendant. 14 15 Pending before the Court are Plaintiff Netrition Incorporated’s Motion to Amend 16 Scheduling Order (Doc. 34) and Motion for Additional Discovery (Doc. 35). Also pending 17 is Defendant Tyler’s Coffee LLC’s Motion for Summary Judgment. (Doc. 28.) On January 18 22, 2025, the Court held oral argument on Plaintiff’s motions. For the following reasons, 19 the Court will grant Plaintiff’s Motion to Amend Scheduling Order and Motion for 20 Additional Discovery, and it will deny without prejudice Defendant’s Motion for Summary 21 Judgment. 22 I. Factual Background 23 Plaintiff Netrition, Inc., d/b/a Alex’s Low Acid Organic Coffee filed this suit in 24 Pima County Superior Court alleging that Defendant Tyler’s Coffee, LLC violated the 25 Lanham Act, 15 U.S.C. § 1125, by falsely advertising its coffee as “acid free.” (Doc. 1-3 26 at 6.) Plaintiff also raises an unfair competition claim. (Id. at 6–7.) 27 Both companies sell various coffee products nationwide. (Doc. 9 at 2.) Defendant 28 advertises its coffee as “acid free,” the “World’s First Acid Free Coffee,” and the “World’s 1 FIRST and ONLY Acid Free Coffee.” (Id. at 3.) Plaintiff asserts that all coffee contains 2 acid and Defendant’s false advertising misleads consumers. (Id. at 2–3, 6.) Plaintiff further 3 alleges that Defendant’s claims are “literally false” because Vanguard Laboratories issued 4 a report in January 2022 finding Defendant’s products contain acid. (Id. at 3.) Plaintiff 5 seeks a preliminary and permanent injunction and damages. (Id. at 7–8.) 6 On August 2, 2023, Defendant removed to federal court. (Doc. 1.) The Court’s 7 Scheduling Order set the discovery deadline for July 5, 2024. (Doc. 19 at 2.) On August 8, 8 2024, Plaintiff’s former counsel, Briana Ortega, filed an Ex Parte Motion to Withdraw as 9 Attorney. (Doc. 25.) The motion was sparse and included a proposed order for the wrong 10 court in the wrong case. (Id.) Defendant did not oppose the motion but opposed any 11 extension of the deadlines because, it argued, “Plaintiff has taken no actions in this case to 12 prosecute its case. It has not served any discovery. It has not taken any depositions. It has 13 not retained any experts. It has not produced any documents that are germane to any of the 14 facts that Plaintiff would need to establish for its claim.” (Doc. 26 at 1.) On August 12, 15 2024, the Court denied the motion because Ms. Ortega did not articulate a factual basis for 16 withdrawal as required by the Local Rules. (Doc. 27.) Ms. Ortega did not file an amended 17 motion. 18 On September 9, 2024, Defendant filed a Motion for Summary Judgment arguing 19 that Plaintiff has not met its burden of showing a genuine issue of material fact exists as to 20 two of the elements of a false advertising claim: injury and materiality. (Doc. 28.) 21 Defendant argues that because Plaintiff did not engage in discovery, Plaintiff failed to 22 produce any evidence that it was proximately injured by Defendant’s alleged false 23 advertising or that Defendant’s alleged false claims were material (i.e., likely to influence 24 purchasing decisions). (Id. at 4, 10.) 25 On September 13, 2024, Plaintiff’s new counsel, Grant H. Frazier and Seraphim D. 26 Sparrow of Frazier Law, PLLC, filed an Ex Parte Application and Stipulation for 27 Substitution of Counsel. (Doc. 30.) The stipulation explained that Ms. Ortega told Plaintiff 28 that she sent discovery requests and was going to schedule depositions when she had not 1 conducted any discovery. (Id. at 2–5.) It further detailed how Ms. Ortega stopped 2 responding to repeated requests for updates and eventually informed Plaintiff that she was 3 going to withdraw from the case and report herself to the State Bar of Arizona for ethical 4 violations. (Id.) The stipulation included several emails between Plaintiff and Ms. Ortega 5 substantiating these allegations. (Docs. 30-1–30-6.) On September 19, 2024, the Court 6 granted the stipulation, substituting new counsel and ordering Ms. Ortega to produce 7 Plaintiff’s client file by September 30, 2024 to allow Plaintiff time to respond to 8 Defendant’s Motion for Summary Judgment by October 30, 2024. (Doc. 31.) Plaintiff 9 averred at oral argument that Ms. Ortega never produced the client file. 10 On October 11, 2024, Plaintiff filed a Motion to Amend Scheduling Order (Doc. 11 34) and a Motion for Additional Discovery (Doc. 35) arguing that Ms. Ortega abandoned 12 Plaintiff and failed to engage in discovery, thereby impeding Plaintiff’s ability to properly 13 oppose summary judgment. Defendant opposes both motions. (Docs. 36–37.) Plaintiff did 14 not reply. 15 On October 30, 2024, Plaintiff responded to the Motion for Summary Judgment but 16 averred it needed a ruling on the Motion to Amend Scheduling Order and Motion for 17 Additional Discovery to properly respond. (Doc. 38 at 2.) The response was a “precaution 18 to assert currently available arguments[,]” specifically that Plaintiff need not show 19 evidence of injury or materiality when seeking injunctive relief if Defendant’s advertising 20 is factually false. (Id.) 21 II. Plaintiff’s Motion to Amend Scheduling Order 22 Plaintiff seeks to amend the Scheduling Order because good cause exists due to Ms. 23 Ortega’s gross negligence. (Doc. 34 at 5.) Plaintiff asks to reopen the deadlines for expert 24 witnesses, discovery, dispositive motions, and the Joint Proposed Pretrial Order. (Doc. 34- 25 7.) It argues that it acted diligently in communicating with Ms. Ortega—and ultimately in 26 retaining new counsel—and reasonably relied upon her misrepresentations that discovery 27 was proceeding when in fact she had not worked on the case since initial disclosures. (Doc. 28 34 at 1, 5, 7–8.) Plaintiff asserts that it should not be held accountable for Ms. Ortega’s 1 “gross negligence or abandonment.” (Id. at 7 (quoting Matrix Motor Co., Inc. v. Toyota 2 Jidosha Kabushiki Kaisha, 218 F.R.D. 667, 674 (C.D. Cal. 2003)).) Plaintiff also 3 emphasizes the Federal Rules of Civil Procedure’s policy favoring decisions on the merits, 4 arguing that denying the motion would unjustly punish Plaintiff for its previous counsel’s 5 misconduct. (Id. at 8–9.) Plaintiff asserts that it cannot appropriately respond to 6 Defendant’s Motion for Summary Judgment without additional discovery. (Id.) 7 Defendant opposes reopening the deadlines in the Scheduling Order. (Doc. 37.) 8 According to Defendant, Plaintiff lacked diligence because it should have been obvious 9 from the minimal billing that Ms. Ortega abandoned the case during discovery. (Id. at 7– 10 11.) Furthermore, Defendant argues, a “diligent and reasonable party[] would have asked 11 the attorney to provide proof of discovery requests being drafted and responses provided, 12 proof of deposition notices, proof of lists of names of potential deposition witnesses, proof 13 of documents being provided by the other side, and proof of settlement communications . 14 . . .” (Id. at 6.) It asserts that Plaintiff is accountable for Ms. Ortega’s failures and, therefore, 15 should not be permitted to reopen discovery. (Id. at 10–11.) 16 a. Standard of Review 17 Although generally, a scheduling order may be “modified only for good cause[,]” 18 Fed. R. Civ. P. 16(b)(4), an extension of a deadline sought after its expiration requires a 19 showing of “excusable neglect,”1 Fed. R. Civ. P.

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Netrition Incorporated v. Tylers Coffee LLC, Counsel Stack Legal Research, https://law.counselstack.com/opinion/netrition-incorporated-v-tylers-coffee-llc-azd-2025.