Opinion for the Court filed by Circuit Judge WILKEY.
Dissenting opinion filed by Circuit Judge MIKVA.
WILKEY, Circuit Judge:
This is a case involving several cognate commodities, each of which is a raw material used by Far East manufacturers of paper products. The three raw materials — recyclable wastepaper, processed woodpulp, and virgin woodchips — -travel westbound across the Pacific at widely divergent shipping rates. Petitioners are shippers who claim that their product, wastepaper, faces prevailing freight rates which are unreasonably high and discriminatory in violation of the Shipping Act of 1916 (the Act).1 The assertedly unfavorable rates charged for shipments are fixed by a monopolistic rate-making association of carriers, the Pacific Westbound Conference (PWC), holding a limited antitrust immunity under the Act.2 The rates for woodpulp and woodchips, on the other hand, are “open”; they are set by carriers who act independently, who must meet the competition of all steamship operators, including those outside the PWC. We are called upon to review a final agency decision and order upholding the rates fixed by the PWC.
A Federal Maritime Commission (FMC or Commission) administrative law judge (ALJ) found that the administrative record showed unreasonably high shipping rates that discriminated against wastepaper to the detriment of United States commerce in that commodity in violation of statutory provisions.3
The Commission has not provided a reasoned decision based on substantial evidence explaining how it could overrule its ALJ though it accepted the same basic economic predicates as found by the ALJ. The Commission engaged in wholly insufficient analysis of the harm posed to United States commerce by the high shipping rates for wastepaper — the principal flaw being the Commission’s illogical disregard for the pernicious commercial effects which attend unreasonably steep freight costs. Hence, the FMC’s orders declining to disapprove the challenged rates must be set aside. The Commission’s laxity challenges the very character of the Act which, on the one hand, grants considerable license to carriers, and on the other, obligates the Commission to ensure that that license does not work to the disadvantage of the national commerce. The basically facile agency reversal of the ALJ, as evidenced by these formidable and unfounded rate differentials cannot stand.4
I. BACKGROUND
On 20 July 1972 the FMC initiated this inquiry to examine alleged violations of the Act.5 The Commission’s ALJ was directed to investigate violations of sections 15, 16 First, 17, and 18(b)(5)6 possibly resulting from an unjustified differential separating monopoly wastepaper rates from competitive woodpulp rates. Petitioners had com[71]*71plained to the Commission and continue to claim before this court that the PWC had abused its limited ratemaking authority by fixing an unreasonably overpriced rate structure for wastepaper thereby damaging export potential for that commodity in the Far East.7 Petitioners contended that materially lower shipping rates for a similar commodity, woodpulp, demonstrated the unreasonableness of much higher rates for wastepaper hurting their sales of the latter raw material. On 15 August 1977 the AU agreed, declaring that wastepaper rates should henceforth be “open,” but he was reversed by the Commission, which found on 9 March 1979 that the challenged rate-making in no way violated the Act. In addition to the principal issues under the Shipping Act outlined' above, this appeal raises a subsidiary question of compliance with the National Environmental Policy Act of 1969 (NEPA).8
Since the Commission and ALJ proceedings are incongruous, some basic facts warrant special emphasis, because this appeal poses subtle questions of unsatisfactory, agency showings of substantial evidence and reasoning in the decisionmaking process. To resolve whether the Commission upheld its statutory responsibility to disapprove unreasonable and economically deleterious rates set by a conference of carriers, we need to consider three things: (1) Is wastepaper a commodity similar to others which have more favorable shipping costs?; (2) Do the PWC fixed wastepaper rates conform to standard ratemaking factors of cost, value of service, or other transportation conditions?; and (3) Is commerce in wastepaper impeded by materially less advantageous rates? A brief view of these considerations will allow us not only to see whether the PWC abused the limited rate-making authority it has under the Act, but more critically, whether the FMC has ignored its statutory mandate to define those limits in the public interest and oversee the license granted to shipping conferences.
A. Similarity and Differences of Wastepaper to Woodpulp and Woodchips
Simply and practically speaking, there is really one characterization which separates the various positions asserted in this case: it is that the Commission has been obstinately oblivious to the existence of competition among the various raw materials used in paper production. That competition, or “interchangeability,” the argument would run, is preserved if and only if the transportation costs of those materials are reconciled with their correlative production characteristics. The considerations elaborated below will show that the FMC has viewed with a strange astigmatism the competition which wastepaper can mount against wood-pulp and woodchips in the context of acceptable shipping rates in a generally expanding market.9
[72]*72The PMC, it must be noted, does not rule on rates applicable to woodpulp and wood-chips. Woodpulp shipments are subject to “open” rates because of the existence of substantial competition. And whereas wood-pulp and wastepaper travel in containers, woodchips are carried in the holds of “tramp” ships stopping when and where they please. Tramps are not common carriers, hence do not fall under the Commission’s jurisdiction. But these rates and the freight movements they generate, developing as they do in the same basic competitive context, are relevant to the reasonableness and true commercial effect of wastepaper rates. The FMC does not recognize this. This is a major flaw we find in the Commission’s regulatory horizons — a handicap not shared by the ALJ, as brought out below in Parts II. A. and B.
1. Competition. Before we turn to the effect of price differentials in our analysis of wastepaper as a competitor, it is necessary to check whether, in any event, wastepaper can be used like woodpulp or woodchips in the production process of paper goods: in other words, is there positive cross-elasticity of demand?10 We need to know this, for otherwise it is not possible to say whether the rate differentials that exist are unreasonable, or unjustly discriminatory, or unfair.11 The ALJ found “that wastepaper and woodpulp are similar commodities.” 12 He wrote: “The two commodities are both fiber resources in the paper-making industry. They are technologically and economically interchangeable in the Far East market place and both are carried in the same trade.”13 The Commission could not disagree. It said: “While it is no doubt true that both commodities compete in certain end uses — /. e., that both can be used as a raw material for the manufacture of paper or paperboard — specific grades of wastepaper can only be used to produce specific grades of pulp of a like kind and quality.” 14 This court, speaking of a parallel agency, the Interstate Commerce Commission, has used the following language:
The lawfulness of the rate structures was not to be governed by the fact that recyclable products had been unable to attain actual competitive status with virgin products under existing rates. Instead, we believe that to warrant dispositive findings of no competition the Commission was required to find that the various [73]*73products were neither actually nor potentially competitive for transportation purposes.15
One can only conclude, then, that wastepaper shippers sell in a market where the use of their product is commensurable with — and therefore necessarily comparable to — the only obvious substitutable alternatives around: woodpulp or woodchips.16 Given this incontrovertible relationship among the commodities, we must proceed to examine whether they travel at different rates, and whether the differences are justifiable.
Competition, or its corollary, interchangeability, is a long run as well as a short run phenomenon. The longer time horizon necessitates a broader perspective on the extent — and even nature — of competition. It affords the potential of demand-side adjustment. Buyers and users of raw materials can and do modify their production processes to accommodate alternative suppliers; they can even diversify their end-product line to offer their customers more attractive goods. Naturally, this broader vision of which goods compete together is contingent on relative price attractiveness (as delivered) and other factors like dependability of supply. In this case, a cheap, abundant and regular source of wastepaper is available. A controlling question, then, for the potential competitiveness of wastepaper concerns the cost of delivery. An unreasonably high rate could only impair competition and suppress perceived interchangeability.17
But in the long run, relative shipping rates are one factor that will influence, to some degree, industrial choices to build new plants with production processes that use either higher or lower proportions of scrap versus raw materials. This factor leads logically to a finding of competition when one focuses on the long run.18
Over the long run, metaphorically speaking, even apples and oranges may compete notwithstanding their exclusive characteristics. Orange juice may not ever come out of an apple press, or vice-versa, but manufacturers can always retool, or consumers may always shift their drinking tastes in line with their pocketbooks. Apples and oranges, then, are sufficiently similar for fruitjuicing purposes to imply competition; perhaps more so, we can imagine, do the raw materials of papermaking.
Before continuing we point out what should be apparent, that is, the distinction of our approach from that of the Commission. For the Commission, “detriment to commerce” vel non was a preemptive question, which in this case terminated further exploration.19 The correct approach, we be[74]*74liovc, is to assay the evident similarities in the shipped goods, evaluate the applicable rates and any material differentials, and also judge the effect on commerce. This is not to say that the analysis need be undertaken in any particular order. The point is merely that it is difficult entirely to segregate reasonableness and detriment as the Commission has done. The trouble arises quite simply because transportation costs and commercial effects are not independent parameters with respect to related commodities. By looking at too little, the FMC stopped its analysis too soon to learn enough about the market; it reached thereby an uninformed — or, only partially informed — decision that is easily seen as erroneously incomplete after factoring in all characteristics of the effective market. Detriment to commerce is in a sensitive (inverse) relation with reasonable and fair shipping rates to the extent that related goods are competing within the same market — the dynamics are such that it is not instructive to look at one market construct oblivious to the others.20
2. Reasonableness of Rate Differentials. The original Commission Order of Investigation 21 initiated this matter in view of disparate wastepaper/woodpulp freight rates. “The rate on wastepaper is $31.25 or $37 per long ton depending on density, while the rate on woodpulp is between $14.50 and $32 per short ton, depending on the Conference carrier used.”22 The findings eventually made by the ALJ, which were in fact stipulated by the PWC, were even more dramatic. In 1971 a ton of wastepaper travelled at $31.25-$37.00 versus $14.50-$18.00 for the same weight of woodpulp. In 1972 the comparable rates were $33.25-$39.00 for wastepaper versus $14.50-$18.50. In 1974, $47.32-$55.80 for wastepaper compared to $27.00 for wood-pulp.23
These rates, it must be emphasized, apply to shipments of either commodity in containers, and Gertrude Stein might have said: “A container is a container is a container.” 24 The rate differentials for two similar commodities can be further evaluated, however, in light of other criteria: It could be that transportation characteristics or other values support the disparity in shipping costs.25 But the ALJ found, and the Commission did not dispute, that the relevant characteristics, like volume of shipments, dependability, etc., and other values, such as the market value of the commodity transported, did not favor woodpulp for transportation purposes.26 Since wastepaper is cheap, the intrinsic worth of wastepaper per shipping unit being less than for the same amount of woodpulp in the market, it is indefensible that the former is far more costly to ship than the latter.27 “Based on [75]*75the foregoing considerations, the wastepaper rates were so unreasonable as to be outrageously high.”28 These poignant considerations notwithstanding, the FMC did not question or review the comparative reasonableness of wastepaper rates.
3. Effect on Commerce. Approximately two-thirds of wastepaper’s delivered price in the Far East is attributable to shipping charges set by the PWC; the purchaser is paying mostly for freight.29 Moreover, whereas the Far East demand for recyclables is vast, only two percent of Japan’s wastepaper requirements are filled by exports from the United States.30 There has been tremendous growth in the market for the raw materials used in papermaking. The dramatic spurt in woodchip exports along with an increase, less impressive to be sure, in wastepaper exports show great sales prospects.31 Plainly, between freight costs and sales growth of competitive products, wastepaper exporters are realizing proportionately little of the market’s potential.32
Given that the impact of high PWC rates would be to mitigate the otherwise impressive dimensions of the potential market, we need to know about the conference’s monopoly status. It suffices to point out that the PWC carries about 95 percent of the wastepaper shipments, to the Far East.33 The dominant role of the PWC in carrying this freight is ensured by the so-called “dual rate” contracts it offers to shippers. Dual rates are effective because they entail a 15 percent premium in freight costs for any shipper of wastepaper who eschews an ex-elusive arrangement with the PWC.34 Thus, the situation faced by wastepaper shippers can be accurately — and necessarily — characterized as one of monopolistic, and hence, inescapably high shipping rates for a commodity whose value is low relative to the freight component of delivered price.
“The findings of fact,” wrote the ALJ, “detail the manifest harm suffered by wastepaper dealers as a result of PWC’s rates on that commodity. In sum, the facts establish that wastepaper movement was inhibited and the dealers suffered a loss of profit.”35 It is no wonder that the ALJ found plain violations of the Act. He stated:
First, in fixing wastepaper rates so unreasonably high as to be a detriment to commerce, PWC misused its conference agreement to contravene the regulatory purpose of section 18(b)(5). In employing its agreement so injuriously, PWC operated beyond the scope of the Commission’s grant of partial immunity from the antitrust laws. The abusive use of the agreement operated to the detriment of the commerce of the United States and contrary to the public interest. . . .
Second, PWC’s rate making practices were unjustly unfair as between wastepaper and woodpulp shippers, exporters and importers in violation of an express provision of section 15. . . . These illegalities also operated to the detriment of the commerce of the United States and contrary to the public interest.36
[76]*76By taking a comprehensive look at the relevant market, which includes woodchips, the ALJ perceived the damage done to wastepaper exports by the unreasonably high rates. He appreciated the trend towards fabulous growth in the combined market for woodchips, woodpulp, and wastepaper, and saw the disproportionately small gains redounding to wastepaper. He noted, quite simply, “[t]he disparity in performance of these two nearly identical fiber resources [/. e., woodchips and wastepaper] diminishes the probative value of wastepaper’s increasing volume as proof showing PWC’s wastepaper rates are not unreasonably high.” 37
II. DISCUSSION
The Commission has taken the position that the mere existence of some improvement in the sales record of wastepaper precludes the required finding of “detriment to commerce.” The Commission may not erect a “substantial evidence” shield around defective investigative and analytic processes. Substantial evidence is, of course, the appropriate standard.38 But substantial evidence is not adduced by mere agency assertion. It is only mere assertion by the Commission that distinguishes its conclusion of no detriment to commerce from the ALJ’s opposite conclusion premised on the same facts, but evaluated by him in a consistent and reasoned manner. Furthermore, prejudicial rates impeding the flow of wastepaper can defeat the important, and obvious, public policy to encourage the commercial viability of recyclables. For this reason also, we find the rates fixed by the PWC, as sanctioned by the Commission, unsupportable by this record or the law.
A. Legal Standard of Review
A court undertaking substantial evidence review39 finds a somewhat anomalous administrative record when taking “a good, hard look” at agency action that contradicts the findings and conclusions drawn by the agency’s own hearing examiner. An agency’s decision is supported when the record viewed as a whole evinces substantial evidence. Here, the ALJ’s decision must be considered as an important part of the whole record a reviewing court weighs in order to assess substantial evidence.40 According to the much cited Supreme Court precedent of Universal Camera Corp. v. NLRB41 this court is compelled to judge the FMC’s refusal to find violations of the Act in light of the ALJ’s conclusions to the contrary.
The importance of testimonial evidence and witness credibility to the factual findings in the instant litigation endow the ALJ’s vision with particular acuity.42 We have a situation here where an ALJ has delved deeply into the true market conditions, having and relying on the benefit of oral testimony. He heard and evaluated [77]*77the credibility of contentions that the Far East “manufacturers would use ever increasing quantities of wastepaper generated in the United States if the delivered price in those countries were lower.”43 The Commission appeared entirely to discount the hearing evidence on which the ALJ relied. The Commission simply asserted that this was hearsay testimony with “little probative value,”44 ignored the evidence, and declined to reflect on the implications. The Commission stubbornly insisted on wearing its blinders to judge the available evidence in this case. Hearsay evidence is not dispositive, of course, but it is suitable and appropriate for inclusion in the context of administrative proceedings and decision-making. The Administrative Procedure Act itself says that “[a]ny oral or documentary evidence may be received. ...” 45
Therefore, even before reaching the specific elements of the “substantial evidence” on which the Commission decided the claims based on sections 15 and 18, we hold that the Commission was arbitrary and capricious in the very way it handled the evidence in the record; the Commission unreasonably disregarded testimonial evidence of some probative value — evidence which was believed by the ALJ, and not contradicted by any evidence of a similar import.46 The dubious conclusions reached by the Commission could only follow from the agency’s facile and improper treatment of significant and uncontradicted evidence.
B. Substantial Evidence in the Record Shows a Violation of the Act
In our examination of the record, looking for substantial evidence under the Universal Camera standard, it appears inescapable that unreasonably high shipping rates for wastepaper set by the PWC monopoly detract from United States Commerce in violation of section 18(b)(5) of the Act.47
At this point, it is worth noting that the United States, a statutory respondent, as represented in this action by the Antitrust Division of the Department of Justice, has adopted a position directly opposed to the Commission.48 The Department of Justice characterized the Commission’s rationale as a “product not only of incomplete analysis, but even more of self-induced myopia.”49 When the Department points to “the Commission’s failure to consider ‘all relevant factors’ in reaching its decision” it is plainly correct.50
A question arises, however, with respect to section 15 of the Act,51 and the application of the limited antitrust immunity provided therein. Commentators have noted a certain incongruity between the Act’s definite intention to liberate the shipping industry from some antitrust constraints and the case law that tentatively reintroduces the same antitrust considerations back into the regulation of the shipping industry.52 The case at bar does not pose the controversial section 15 issues. There is no question of [78]*78retroactive antitrust liability (i. e., liability for pricefixing or other restrictive agreements after Commission approval).53 The legitimacy of dual-rate contracts — which the Act explicitly permits54 — is not being surreptitiously challenged. Even the basic right of conferences to fix prices is not at stake.
Rather, only the reasonableness and deleteriousness of rates undeniably subject to Commission scrutiny and control is in issue. Both sections 15 and 18(b)(5) grant the Commission broad authority to disapprove or set aside rates seen as harmful to the public interest. As the Supreme Court wrote of section 15 in light of the 1961 amendments to the Act,55 “[t]he scheme of regulation adopted thus permits the conferences to continue operation but insures that their immunity from the antitrust laws will be subject to careful control.”56 Happily, the issues presented here do not require us to define the boundaries of the antitrust liability of carriers under the Act — neither retroactively nor normatively.
Section 18(b)(5) allows an analytically simpler approach to the propriety of fixed rates which allegedly affect commerce adversely. The legal question involved here concerns the duty of the Commission to order the cancellation or lowering of rates to fulfill its statutory mandate. Section 18(b)(5) provides the basis for this analysis as well as the agency’s authority to control detrimental rates.57 In cases like this we need not rely on section 15, but only ensure that the commercial impact of the monopoly at the given level of pricefixing be assimilated and perceived by the Commission.58 The exemption from usual antitrust standards is predicated on the Commission’s doing just that. If it cannot — or will not — do this, the rationale of the antitrust exemption will cease. Hence, in this case, sensitivity to antitrust implications is incumbent upon this court, as it was upon the agency, though actual legal analysis of the particular problem posed may be accomplished adequately under section 18(b)(5).59
[79]*791. Wastepaper Competes with Wood-pulp and Woodchips. The study of the ALJ Decision and the Commission Report in Part I above shows clearly that recyclable wastepaper operates in the same market alongside of woodpulp and woodchips. The Commission’s decision, on the other hand, arbitrarily focused on the fact of some little improvement of wastepaper sales over time. But, “[s]uch evidence, while probative, was hardly conclusive on the question whether the rate structures were impeding development of increased recycling.”60 The Commission unjustifiably disregarded important pieces of highly informative evidence. First, the terrific growth in the level of woodchips exports was telling. Second, the testimony tending to prove that the relative price attractiveness and competitiveness of the nonwastepaper exports were encouraged by the disadvantageous freight component of the wastepaper delivery price was completely discounted by the Commission as hearsay. Moreover, the Commission overlooked and was not influenced by the unequivocal, potent, and oft-reaffirmed congressional expression of the public interest to encourage recycling.61 This court has written that “[sjuch legislation, based on years of study of the problems of the recycling industry, evinces an evolving congressional plan to conserve resources and to promote recycling of depletable materials.”62 Plainly, the Commission’s behavior in this case has enhanced not at all the prospects for recycling.
2. Detriment to Commerce. “[W]e believe that a party may show that a rate appears to be unreasonable by reference to a lower rate on a similar commodity which moves in a reciprocal or competitive trade.”63 This, said the Commission in an earlier investigation of shipping rate structures, was a proper application of section 18(b)(5). Detriment to commerce, interpreted the Commission, was not necessarily coextensive with specific “lost sales.”64 “Rather, we will define detriment as something harmful, not limit it to ‘lost sales’ or other rigid formulas.”65 We thoroughly agree with this enunciation of principle, but find that the Commission has utterly failed to realize it here, as the foregoing discussion demonstrates.
Detriment to commerce has slipped past the Commission here just because of the rigid analytic framework it imposed on the rate structure under consideration. The Commission’s inflexible focus on the fact of some noticeable quantitative increase in wastepaper exports, and viewing this as dispositive, was unduly rigid. The Commission, by its oversimplification, failed to resolve plain factual conflicts in the record,66 and equally failed to satisfy its own prior understanding of section 18(b)(5).67 This analysis was arbitrary and not supported by the record.
The Commission should have appreciated the logical relation of “unreasonable” rates and “detriment to commerce.” These criteria are dependent, not independent as the Commission insisted. The logical rela[80]*80tion of dependency does not entail that all unreasonable rates would be detrimental to commerce within the dualistic statutory guideline,68 but only that the one raises an implication of the other. A showing of either criterion would suggest that further study of the other were warranted. Of course, this is especially true under the conditions presented here — a time of undeniable expansion of the relevant market. Essentially, detriment to commerce must be viewed through the gauge of reasonableness for a period when generalized demand waxes strong for the competing materials, including wastepaper. It was simply not enough for the Commission to note that sales of wastepaper had increased, thereby disproving detriment to commerce.
The Commission’s error is thus two-fold. First, it did not seriously rely on the whole record to reach its decision; a decision which, hence, cannot and does not rest on substantial evidence. Second, the Commission’s methodology has been severely incomplete and arbitrary, its reasoning demonstrably flawed; its rationale does not take us from point A to point X, because it ignores point A to start with, as well as a few stations along the way; compared to that of the ALJ, the Commission’s reasoning is totally unconvincing.
C. Remaining Issues
1. National Environmental Policy Act of 1969 (NEPA).69 Section 102 of NEPA requires that a federal agency prepare a detailed environmental impact statement for a “major Federal action[] significantly affecting the quality of the human environment.” 70 Here, the agency did prepare an environmental impact statement. The theory inspiring the statement was that the lower shipping rates for wastepaper would generate greater demand for that product in the Far East so, therefore, the “environmentally preferable alternative” was to declare PWC’s wastepaper rates unlawful.71 “This choice,” the Commission’s Office of Environmental Analysis concluded, “appears to be the one most likely to enhance the environmental quality and the United States’ ability to maximize the use of this important recyclable. ...”72
The Office of Environmental Analysis based its environmental recommendation on certain economic assumptions, namely, that lower rates would increase wastepaper exports, and that wastepaper is adequately competitive and interchangeable with woodpulp and woodehips in the Japanese papermaking industry.73 These assumptions were tried by the ALJ and confirmed by him, but rejected by the Commission. Hence, the Commission declined, of course, to adopt the alternative proposed in the environmental impact statement, ruling that the underlying economic assumptions were invalid so that the projected environmental benefits were illusory.74 This court, however, is persuaded that the ALJ was right and the Commission wrong. Therefore, we can recognize the merit of the environmental contentions made in the environmental impact statement. Our same analysis requiring us to reverse the Commission on section 18(b)(5) of the Shipping Act applies to the Commission’s rejection of the conclusions presented in the environmental impact statement prepared for this case. The consistency of those environmental conclusions with the AU’s economic findings suggests to us that the environmental impact statement is valid. Our decision to reject the Commission’s decision as to the Shipping Act, along with our instruc[81]*81tion that in the future the Commission consider reasonableness of shipping rates and detrimental commercial effects, realizes the substance of the environmental proposals. Thus, we are assured of compliance with NEPA as an environmental impact statement was in fact compiled, and, as our order requires that approval of these rates, based on this record, be vacated. We need not say more on the NEPA issue at this time.75
2. Other Shipping Act Issues. Petitioners sought to question the wastepaper rates fixed by the PWC under sections 16 First and 17 of the Act.76 The ALJ made no findings with respect to these two statutory sections which proscribe unreasonably preferential and unjustly discriminatory rates, stating that “[i]n view of the foregoing disposition, no useful regulatory purpose would be served by determining the sections 16 First and 17 issues in this proceeding.” 77 The Commission, however, discussed these sections in its decision to reverse the ALJ and hold against the petitioners on all issues. As we affirm the ALJ and hold in favor of petitioners, it is unnecessary for us to reach the section 16 First or section 17 issues.
III. CONCLUSION
Finding that the Commission has failed to provide a reasoned decision based on substantial evidence that supports its position reversing the ALJ, we order that approval of these particular wastepaper rates be vacated under section 18(b)(5) of the Shipping Act. We hold only that these rates may not be approved on the basis of the existing administrative record. The Commission may in the future undertake section 18(b)(5) review of any such rate structures in full consideration of both the reasonableness of the conference-fixed rates and the detriment to commerce latent in those rates. The Commission is free to engage in any further administrative proceedings in this case not inconsistent with this opinion.
So ordered.