National Ass'n for Stock Car Auto Racing, Inc. v. Scharle

356 F. Supp. 2d 515, 73 U.S.P.Q. 2d (BNA) 1808, 2005 U.S. Dist. LEXIS 1990, 2005 WL 348262
CourtDistrict Court, E.D. Pennsylvania
DecidedFebruary 11, 2005
DocketCiv.A.04-5228
StatusPublished
Cited by2 cases

This text of 356 F. Supp. 2d 515 (National Ass'n for Stock Car Auto Racing, Inc. v. Scharle) is published on Counsel Stack Legal Research, covering District Court, E.D. Pennsylvania primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
National Ass'n for Stock Car Auto Racing, Inc. v. Scharle, 356 F. Supp. 2d 515, 73 U.S.P.Q. 2d (BNA) 1808, 2005 U.S. Dist. LEXIS 1990, 2005 WL 348262 (E.D. Pa. 2005).

Opinion

MEMORANDUM & ORDER

KATZ, District Judge.

Plaintiff National Association for Stock Car Auto Racing, Inc. (“NASCAR”) brings this action seeking a declaratory judgment that it owns the worldwide copyrights in and to the championship hardware known as the NASCAR NEXTEL Cup Series 'Trophy. Named as Defendants are the Franklin Mint (the “Mint”), the company enlisted to design the trophy, Bruce Newman, 1 the Mint’s former President, and Matthew Scharle, an independent contractor hired by'the Mint to work on the trophy project. Scharle, who alleges that he is the sole designer of and, therefore, the copyright holder in and to the trophy, filed a counter-claim as well as a cross-claim against Newman. For its part, the Mint filed a cross-claim against Scharle and a subsequent motion for summary judgment on that claim. 2 It is this *519 motion that is presently before the court. Because there exists no genuine issue of material fact that NASCAR alone holds the copyrights in and to the trophy, this court will grant the Mint’s motion for summary judgment.

I. BACKGROUND

In 2004, NASCAR unveiled a playoff-style championship in its premiere circuit, the NEXTEL Cup Series, in an effort to create an exciting, post-season atmosphere for its drivers and fans. The novel format, named “Chase for the NASCAR NEXTEL Cup” after its new sponsor, features a ten race shootout among the regular season’s top ten drivers. As such, the 2004 season ushered in a new era for the racing association. Not only did it mark the end of the use of the traditional, season-long, points race that NASCAR had previously employed to determine its champion, but it also saw the sport part ways with the R. J. Reynolds Tobacco Company, which had sponsored the premiere circuit — then known as the Winston Cup Series — for the previous thirty-three years.

To capitalize on these prospective changes, NASCAR began planning in 2002 for the design of a new championship trophy that, according to the racing association, would both symbolize the contemporary positioning of its new sponsor and capture the excitement of the widely anticipated playoff format. To that end, Plaintiff contacted Newman, who was then President of the Mint, and asked him whether the Mint would be interested in submitting a proposal to design the trophy. Believing that such a proposal would be beneficial to the existing licensing relationship between the Mint and NASCAR, Newman agreed. He assumed the position as head of the design team and served as NASCAR’s only day-to-day contact with the Mint.

Newman’s initial efforts on the design produced two creative briefs that set forth alternate models of the trophy. He presented both to NASCAR executives at a meeting in Charlotte, North Carolina in the fall of 2002. Although the executives asked him to focus on developing the second brief, known as Brief B, Newman— based both on feedback he received at the meeting and on subsequent conversations with NASCAR’s decision-makers — believed that neither design was perfectly responsive to the racing association’s desire to create a simple, elegant trophy. As a result, he developed a new brief, known as Brief B2, which included his own sketches of his vision for the design. Newman contends that it was these sketches that provided the foundation for what ultimately became the NASCAR NEXTEL Cup Series Trophy.

After changing the name of the original Brief B to Brief Bl, Newman consolidated Briefs Bl and B2 and presented them to Donna Tarquino, an art director of the Mint’s studio, with instructions to use.the briefs to develop alternate models for the trophy design. As an art director, Tarqui-no was responsible for coordinating and supervising each design team. Her duties on the trophy project included doling out the various assignments required to meet Newman’s requests to the Mint employees and independent contractors on the NASCAR team. One of those independent contractors was Scharle, a design artist and former Mint employee, who had been laid off in July of 2002 as part of a general down-sizing initiative.

Immediately after his termination, Scharle signed the Special 2-D Master *520 Agreement (“Master Agreement”), a standard contract used by the Mint to retain as independent contractors artist employees whom it had laid off in the down-sizing. Scharle understood that his signing the Master Agreement was a precondition to his receiving any work from the Mint. 3 At the same time he signed the Master Agreement, Sharle also executed an additional contract setting forth his hourly rate of compensation for all the work that he expected to perform pursuant to the Master Agreement.

The Master Agreement, in a section entitled “Title to Work and to Copyright,” contains the following language: “The Artist ... agrees to sell to Franklin and Franklin agrees to purchase from the Artist, all the right, title and interest, and all worldwide copyright rights, in and to certain works of art to be executed by the Artist as an independent contractor in accordance with this Agreement ... The Artist shall create such works of art only as authorized by Franklin on riders to this Agreement. The applicable Rider shall set forth any other terms and conditions pertaining specifically to a Work of Art which are in addition to those set forth herein. Compensation for a Work of Art shall be as mutually agreed by Franklin and Artist and documented on the applicable Rider. Exclusive worldwide rights to reproduce the Works of Art in any form ... are also included in the purchase price.” Master Agreement at 1.

During the course of his work as an independent contractor, Scharle’s primary contact at the Mint was Tarquino, who always assigned him work by either telephone or email. Despite the Master Agreement’s reference to written riders, it was the Mint’s standard practice to convey assignments to its independent contractors — many of whom were former Mint employees familiar with both the Mint’s procedures and current employees — in this informal manner. Scharle Dep. at 96. In fact, Scharle neither requested nor signed a rider for any of the approximately 25 jobs he performed for the Mint after his official termination. Id. at 95.

In accordance with these procedures, Tarquino telephoned Scharle in October of 2002 to ask him if he would be interested in providing technical drawings for the design of what was to eventually become the new NASCAR trophy. Scharle agreed and subsequently began working on two-dimensional, computer drawings for the trophy design. Throughout the coming months, Scharle would submit his original drawings and designs to Tarquino, often making adjustments and re-submitting them after receiving her feedback. Scharle invoiced the Mint based on his hourly rate for his work, and the Mint paid all such invoices in full.

.Shortly after Newman’s . meeting in Charlotte, the Mint again presented NASCAR with the alternate trophy designs at a meeting in Miami, Florida. Included in the presentation were drawings rendered by Scharle. Satisfied with both designs, NASCAR subsequently contacted Newman to inquire into whether the Mint would be willing to complete them and *521

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356 F. Supp. 2d 515, 73 U.S.P.Q. 2d (BNA) 1808, 2005 U.S. Dist. LEXIS 1990, 2005 WL 348262, Counsel Stack Legal Research, https://law.counselstack.com/opinion/national-assn-for-stock-car-auto-racing-inc-v-scharle-paed-2005.