Musikar-Rosner v. Johnson & Johnson Consumer Inc.

CourtDistrict Court, D. Massachusetts
DecidedJuly 31, 2024
Docket1:23-cv-11746
StatusUnknown

This text of Musikar-Rosner v. Johnson & Johnson Consumer Inc. (Musikar-Rosner v. Johnson & Johnson Consumer Inc.) is published on Counsel Stack Legal Research, covering District Court, D. Massachusetts primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Musikar-Rosner v. Johnson & Johnson Consumer Inc., (D. Mass. 2024).

Opinion

UNITED STATES DISTRICT COURT DISTRICT OF MASSACHUSETTS

* RHONDA MUSIKAR-ROSNER, * * Plaintiff, * * v. * * Civil Action No. 23-cv-11746-ADB * JOHNSON & JOHNSON CONSUMER * INC., * * Defendant. * *

MEMORANDUM AND ORDER

BURROUGHS, D.J.

Rhonda Musikar-Rosner (“Plaintiff”) filed this putative class action against Defendant Johnson & Johnson Consumer Inc. (“J&J” or “Defendant”), alleging that the company’s marketing of its over-the-counter (“OTC”) rapid release gelcaps is false, misleading, and deceptive. Currently pending before this Court is J&J’s motion to dismiss Plaintiff’s Complaint pursuant to Federal Rule of Civil Procedure 12(b)(6) or, in the alternative, to transfer venue to the District of New Jersey. [ECF No. 33]. For the reasons set forth below, J&J’s motion to dismiss, [id.], is GRANTED. I. BACKGROUND A. Factual Background The following relevant facts are taken primarily from the Complaint, the well pleaded allegations of which the Court assumes to be true when considering a motion to dismiss. Ruivo

v. Wells Fargo Bank, N.A., 766 F.3d 87, 90 (1st Cir. 2014). Plaintiff, a citizen and domiciliary of Massachusetts, brings this putative class action against Defendant J&J, specifically its consumer health care division. [Compl. ¶¶ 12–13]. J&J is a leading consumer health and personal care products company and “produces, manufactures, markets, and distributes over the counter [‘OTC’] products” to customers worldwide, including “analgesic or pain-relieving medicines under the Tylenol® brand name.” [Id. ¶¶ 1, 24–25]. Most of J&J’s Tylenol® products contain acetaminophen, also known as paracetamol or N-acetyl-para- aminophenol (APAP), an OTC pain reliever and fever reducer used to treat various conditions such as headaches, muscle aches, arthritis, and colds. [Id. ¶¶ 17, 18, 26]. Tylenol® is one of J&J’s “most familiar product lines.” [Id. ¶ 24]. As of 2005, adult Tylenol was the “fastest-

growing brand in the Internal Analgesics category — making it a bigger brand than Crest, Gillette, Dove or Listerine,” resulting in Tylenol becoming “the only pharmaceutical franchise [worth] over $1 billion available without a prescription” at that time. [Id. ¶ 27 (quoting Tylenol, BrandSearch 118, 118 (2005))]. In total, J&J offers thirty-three Tylenol® medications, and only three do not contain acetaminophen. [Id. ¶ 26].

2 As relevant here, in 2005, J&J introduced a new line of Tylenol® products, the rapid release gelcaps, with the launch of Tylenol® Extra Strength Rapid Release Gels.1 [Compl. ¶¶ 2, 36]. Plaintiff alleges that since introducing its rapid release gelcaps into the market, J&J has “misled and continues to mislead consumers about the nature, quality, and effectiveness” of its

products. [Id. ¶ 3]. Specifically, Plaintiff contends that J&J promises that its rapid release gelcaps “work faster than other acetaminophen products,”2 when, in fact, they “dissolve more slowly than J&J’s non-rapid release products” such as traditional Tylenol® tablets. [Id. ¶¶ 6, 52, 63]. In support of her allegations, Plaintiff relies on a 2018 study entitled “Rapid and Fast Release Acetaminophen Gelcaps Dissolve Slower than Acetaminophen Tablets” (the “2018 Dissolution-Rate Study”), which indicated that the rapid-release products “not only fail to work faster, [but] actually work slower than their traditional acetaminophen counterparts, such as tablets.” [Id. ¶ 57]. As a result of J&J’s false and misleading advertising, Plaintiff asserts that

1 The Tylenol® Extra Strength Rapid Release Gels are designed with “laser-drilled holes to release medicine quickly.” [Compl. ¶ 2 (quoting Extra Strength TYLENOL® Rapid Release Gels, Tylenol (last accessed Jul. 31, 2023), https://www.tylenol.com/products/tylenol-rapid- release-gels)]. 2 Plaintiff highlights the following statements in J&J’s commercial campaigns:

J&J advertised that its rapid release gelcaps “work[] at the speed of life” and that “only Tylenol® Rapid Release Gels have laser-drilled holes” that “release medicine fast for fast pain relief.” [Compl. ¶ 49].

“Tylenol® Rapid Release Gels start to dissolve in seconds and effectively relieve pain at rapid speed.” [Id. ¶ 51(a)].

“TYLENOL® Rapid Release Gels start to dissolve in seconds and effectively relieve pain at rapid speed. Its unique laser drilled holes help release medicine faster!” [Id. ¶ 51(b)].

“New Tylenol® Rapid Release Gels. Gelcaps with specially designed holes to release powerful medicine even faster than before.” [Id. ¶ 51(e)]. 3 unassuming consumers like herself have been deceived into paying a premium price for rapid release gelcaps when they could have bought the cheaper, but more effective, non-fast release products. [Id. ¶¶ 7, 34, 66–72]. Plaintiff asserts claims for violation of Massachusetts General Laws Chapter 93A, breach

of implied warranty of merchantability under Mass. Gen. Laws ch. 106, § 2-314, breach of express warranty under Mass. Gen. Laws ch. 106, § 2-313, unjust enrichment, and declaratory relief. [Compl. ¶¶ 92–143]. B. Procedural History Plaintiff initiated this action on July 31, 2023. [ECF No. 1]. Defendant filed its motion to dismiss or, alternatively, to transfer venue to the District of New Jersey, [ECF No. 33], on October 20, 2023. Plaintiff responded on December 15, 2023, [ECF No. 39 (“Opp’n”)], and Defendant replied on January 12, 2024, [ECF No. 40]. II. MOTION TO DISMISS A. Legal Standard

On a motion to dismiss for failure to state a claim pursuant to Rule 12(b)(6), the Court must accept as true all well pleaded facts, analyze them in the light most favorable to the plaintiff, and draw all reasonable inferences from those facts in favor of the plaintiff. United States ex rel. Hutcheson v. Blackstone Med., Inc., 647 F.3d 377, 383 (1st Cir. 2011). Additionally, “a court may not look beyond the facts alleged in the complaint, documents incorporated by reference therein and facts susceptible to judicial notice.” MIT Fed. Credit Union v. Cordisco, 470 F. Supp. 3d 81, 84 (D. Mass 2020) (citing Haley v. City of Boston, 657 F.3d 39, 46 (1st Cir. 2011)). A complaint “must provide ‘a short and plain statement of the claim showing that the pleader is entitled to relief[,]’” Cardigan Mountain Sch. v. N.H. Ins. Co., 787

4 F.3d 82, 84 (1st Cir. 2015) (quoting Fed. R. Civ. P. 8(a)(2)), and must “set forth factual allegations, either direct or inferential, respecting each material element necessary to sustain recovery under some actionable legal theory[,]” Gooley v. Mobil Oil Corp., 851 F.2d 513, 515 (1st Cir. 1988). Although detailed factual allegations are not required, a complaint must set forth

“more than labels and conclusions,” Bell Atl. Corp. v. Twombly, 550 U.S. 544, 555 (2007), and “[t]hreadbare recitals of the elements of a cause of action, supported by mere conclusory statements, do not suffice[,]” Ashcroft v. Iqbal, 556 U.S. 662, 678 (2009).

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