Museum of Selfies, Inc. v. Miami Selfie, LLC

District Court, S.D. Florida·Decided July 1, 2022·No. 1:22-cv-20233·Unknown

Opinion

UNITED STATES DISTRICT COURT SOUTHERN DISTRICT OF FLORIDA

Case No. 22-cv-20233-BLOOM/Otazo-Reyes

MUSEUM OF SELFIES, INC.,

Plaintiff,

v.

MIAMI SELFIE, LLC, SELFIE MUSEUM, LLC, OLEKSII KURYLIN, ANDRII BUTENKO, IGOR BENCHAK, and MARY ECKHOUT,

Defendants. ________________________________/

ORDER ON MOTION TO DISMISS FIRST AMENDED COMPLAINT THIS CAUSE is before the Court upon Defendants Miami Selfie, LLC (“Miami Selfie”), Selfie Museum, LLC (“Selfie Museum”), Oleksii Kurylin (“Kurylin”), Andrii Butenko (“Butenko”), Igor Benchak (“Benchak”), and Mary Eckhout’s (“Eckhout”) (collectively, “Defendants”) Motion to Dismiss Plaintiff’s First Amended Complaint, ECF No. [42] (“Motion”). Plaintiff Museum of Selfies, Inc. (“Plaintiff”) filed a Response in Opposition, ECF No. [49] (“Response”), to which Defendants filed a Reply, ECF No. [50] (“Reply”). The Court has carefully reviewed the Motion, the record in this case, the applicable law, and is otherwise fully advised. For the reasons set forth below, the Motion is granted in part and denied in part consistent with this Order. I. BACKGROUND Plaintiff filed its Complaint against Defendants on January 19, 2022. See ECF No. [1] (“Complaint”). On February 14, 2022, Defendants filed their first Motion to Dismiss, which the Court granted. See ECF Nos. [28], [38]. Plaintiff subsequently filed a First Amended Complaint. See ECF No. [39] (“FAC”). According to the FAC, Defendant Kurylin is a manager for Miami Selfie and a governor of Selfie Museum. See id. ¶ 4. Defendant Benchak is a manager for Miami Selfie and a co-founder of Selfie Museum. See id. ¶ 5. Defendant Butenko is also a manager of Miami Selfie, and Defendant Eckhout is a governor of Selfie Museum. See id. ¶¶ 6, 7.

The Complaint asserts the following counts: (1) Trademark Infringement of Registered Mark Under 15 U.S.C. § 1114(1)) against all Defendants (“Count I”); (2) Unfair Competition by False Designation of Origin Under 15 U.S.C. § 1125(a)) against all Defendants (“Count II”); (3) False Endorsement Under Lanham Act 15 U.S.C. § 1125(a)) against all Defendants (“Count III”); Passing Off Under Lanham Act 15 U.S.C. § 1125(a) against all Defendants (“Count IV”); Common Law Trademark Infringement and Unfair Competition against all Defendants (“Count V”); Violation of Florida’s Deceptive and Unfair Trade Practices Act (“FDUTPA”), § 501.201 et seq. against all Defendants (“Count VI”); Contributory Trademark Infringement against Defendants Selfie Museum, Kurylin, Benchak, Butenko, and Eckhout (“Count VII”); and

Declaratory Judgment of Trademark Rights against Selfie Museum (“Count VIII”). See ECF No. [39]. The basis for Plaintiff’s claims is that Plaintiff is the owner of the Museum of Selfies Mark (“Mark”), and Defendants have intentionally copied the Mark by using the confusingly similar “SELFIE MUSEUM” name for art exhibitions and museum locations throughout the country. See ECF No. [39] ¶¶ 22, 28-31. Defendants now seek to dismiss the FAC. See ECF No. [42]. They argue that the FAC is still a shotgun pleading and the FAC fails to allege individual liability for trademark infringement against Kurylin, Butenko, Benchak, and Eckhout (collectively, “individual Defendants”). See id. Plaintiff responds that the Court should deny the Motion because the FAC is not a shotgun pleading and the FAC states a proper claim for individual liability for trademark infringement against the individual Defendants. See ECF No. [49]. Plaintiff seeks, in the alternative, leave to amend the FAC. See id. at 21-22. II. LEGAL STANDARD a. Failure to State a Claim

A pleading must contain “a short and plain statement of the claim showing that the pleader is entitled to relief.” Fed. R. Civ. P. 8(a)(2). Although a complaint “does not need detailed factual allegations,” it must provide “more than labels and conclusions, and a formulaic recitation of the elements of a cause of action will not do.” Bell Atl. Corp. v. Twombly, 550 U.S. 544, 555, 127 S. Ct. 1955, 167 L.Ed.2d 929, (2007); see Ashcroft v. Iqbal, 556 U.S. 662, 678, 129 S. Ct. 1937, 173 L.Ed.2d 868 (2009) (explaining that Rule 8(a)(2)’s pleading standard “demands more than an unadorned, the-defendant-unlawfully-harmed-me accusation”). Additionally, a complaint may not rest on “‘naked assertion[s]’ devoid of ‘further factual enhancement.’” Iqbal, 556 U.S. at 678, 129 S. Ct. 1937 (quoting Twombly, 550 U.S. at 557, 127 S. Ct. 1955). “Factual allegations must be

enough to raise a right to relief above the speculative level.” Twombly, 550 U.S. at 555, 127 S. Ct. 1955. If the facts satisfy the elements of the claims asserted, a defendant’s motion to dismiss must be denied. Id. at 556. When reviewing a motion to dismiss, a court, as a general rule, must accept the plaintiff’s allegations as true and evaluate all plausible inferences derived from those facts in favor of the plaintiff. See Chaparro v. Carnival Corp., 693 F.3d 1333, 1337 (11th Cir. 2012); Miccosukee Tribe of Indians of Fla. v. S. Everglades Restoration Alliance, 304 F.3d 1076, 1084 (11th Cir. 2002); AXA Equitable Life Ins. Co. v. Infinity Fin. Grp., LLC, 608 F. Supp. 2d 1349, 1353 (S.D. Fla. 2009) (“On a motion to dismiss, the complaint is construed in the light most favorable to the non-moving party, and all facts alleged by the non-moving party are accepted as true.”); Iqbal, 556 U.S. at 678. A court considering a Rule 12(b) motion is generally limited to the facts contained in the complaint and attached exhibits, including documents referred to in the complaint that are central to the claim. See Wilchombe v. TeeVee Toons, Inc., 555 F.3d 949, 959 (11th Cir. 2009); Maxcess, Inc. v. Lucent Technologies, Inc., 433 F.3d 1337, 1340 (11th Cir. 2005) (“[A] document outside the four corners

of the complaint may still be considered if it is central to the plaintiff’s claims and is undisputed in terms of authenticity.”) (citing Horsley v. Feldt, 304 F.3d 1125, 1135 (11th Cir. 2002)). While the court is required to accept as true all allegations contained in the complaint, courts “are not bound to accept as true a legal conclusion couched as a factual allegation.” Twombly, 550 U.S. at 555; Iqbal, 556 U.S. at 678. “Dismissal pursuant to Rule 12(b)(6) is not appropriate ‘unless it appears beyond doubt that the plaintiff can prove no set of facts in support of his claim which would entitle him to relief.’” Magluta v. Samples, 375 F.3d 1269, 1273 (11th Cir. 2004) (quoting Conley v. Gibson, 355 U.S. 41, 45-46 (1957)). b. Shotgun Pleading

Free access — add to your briefcase to read the full text and ask questions with AI

Museum of Selfies, Inc. v. Miami Selfie, LLC, (S.D. Fla. 2022).

Museum of Selfies, Inc. v. Miami Selfie, LLC (Museum of Selfies, Inc. v. Miami Selfie, LLC) — published by Counsel Stack Legal Research, free access to 12M+ legal documents.

Related

Cramer v. State of Florida
117 F.3d 1258 (Eleventh Circuit, 1997)
Neal Horsley v. Gloria Feldt
304 F.3d 1125 (Eleventh Circuit, 2002)
Odessa Dee Hall v. United Insurance Co. of America
367 F.3d 1255 (Eleventh Circuit, 2004)
Salvador Magluta v. F.P. Sam Samples
375 F.3d 1269 (Eleventh Circuit, 2004)
Maxcess, Inc. v. Lucent Technologies, Inc.
433 F.3d 1337 (Eleventh Circuit, 2005)
Harry Wagner v. First Horizon Pharmaceutical Corp.
464 F.3d 1273 (Eleventh Circuit, 2006)
Rivell v. Private Health Care Systems, Inc.
520 F.3d 1308 (Eleventh Circuit, 2008)
Wilchombe v. TeeVee Toons, Inc.
555 F.3d 949 (Eleventh Circuit, 2009)
Conley v. Gibson
355 U.S. 41 (Supreme Court, 1957)
Bell Atlantic Corp. v. Twombly
550 U.S. 544 (Supreme Court, 2007)
Ashcroft v. Iqbal
556 U.S. 662 (Supreme Court, 2009)
Peters v. Amoco Oil Co.
57 F. Supp. 2d 1268 (M.D. Alabama, 1999)
Karun N. Jackson v. Specialized Loan Servicing LLC
898 F.3d 1348 (Eleventh Circuit, 2018)
Amin v. Mercedes-Benz USA, LLC
349 F. Supp. 3d 1338 (N.D. Georgia, 2018)
Chaparro v. Carnival Corp.
693 F.3d 1333 (Eleventh Circuit, 2012)
Axa Equitable Life Insurance v. Infinity Financial Group, LLC
608 F. Supp. 2d 1349 (S.D. Florida, 2009)