Berry, J.
This is an appeal from the entry of summary judgment dismissing a G. L. c. 93A complaint alleging unfair and deceptive claim settlement practices by the claims facilitation department of a self-insuring company. Applying the principles set forth in Miller v. Risk Mgmt. Foundation of the Harvard Med. Insts., Inc., 36 Mass. App. Ct. 411 (1994), we determine that the summary judgment dismissal of the complaint was [614]*614error of law. As Miller established, there is an independent right of action under G. L. c. 93A, § 9, for unfair settlement practices by (1) a self-insuring corporate entity engaged in trade and business, (2) which has established a risk management processing entity to facilitate claims settlement — both of which elements apply to Toys “R” Us in this case. Ibid.
1. Procedural and factual background. While shopping in a Toys “R” Us store in Kingston, the plaintiff, Susan Morrison, was struck on the head and face by a falling sign. She suffered significant injuries.1 She brought suit against Toys “R” Us, Inc., Massachusetts, a wholly owned subsidiary of the holding company, Toys “R” Us, Inc. (hereinafter both entities will be collectively referred to as Toys “R” Us). A risk management and claims facilitation department (risk management claims department) in the parent holding company conducted the settlement negotiations with Morrison. By an initial letter, the risk management claims department offered $15,000 to settle the claim. Morrison, whose demand was for $250,000, rebuffed the offer. In light of what appeared to be a case of largely indisputable liability, serious injury, and substantial medical bills (see notes 1 and 2 accompanying text), Morrison forwarded to Toys “R” Us a written notice, pursuant to G. L. c. 93A and G. L. c. 176D, alleging bad faith settlement practices. At this point, the Toys “R” Us risk management claims department counteroffered at $30,000. Morrison stood firm on her demand for $250,000. It was not until the morning of trial that another settlement offer in the amount of $45,000 was advanced. This, too, was rejected by Morrison.
The record reflects that early in the claims review process, the underlying liability of Toys “R” Us was clearly presented to the risk management claims department. Tellingly, following an independent medical examination, the expert retained by Toys “R” Us opined both that Morrison’s injuries were serious and were caused by the Toys “R” Us falling sign, stating that “[t]he [615]*615etiology is the trauma experienced on May 30, 1996.”2 Against the backdrop of strong evidence concerning liability developed in the pretrial claims review process, at trial commencement Toys “R” Us essentially admitted liability in its opening statement. The central contested issue concerned damages, for which the jury awarded $1.2 million. Ultimately, the trial judge allowed Toys “R” Us’s motion for remittitur and the judgment was reduced to $250,000 plus interest. Morrison thereafter commenced the present action alleging unfair claim settlement practices in violation of G. L. c. 93A and G. L. c. 176D.
Toys “R” Us moved to dismiss the complaint. The judge treated the motion as one for summary judgment and analyzed the issues presented as follows. First, the judge noted that there was no independent right of action under G. L. c. 176D. Next, the judge determined that because the toy company was not engaged in the business of insurance, Toys “R” Us was not subject to the unfair insurance claim settlement prohibitions in c. 176D, § 3(9)3; accordingly, the aforesaid unfair practices were not relevant to Morrison’s complaint. Finally, the judge dismissed the G. L. c. 93A claim, based on a determination that the right to litigate for unfair claims settlement practices set [616]*616forth in c. 93A, § 9(1), was inextricably intertwined with, and limited to, claims asserted against insuring entities, the activities of which fell within the general insurance regulatory provisions of G. L. c. 176D, and the specific prohibitions against unfair insurance practices set forth in c. 176D, § 3(9). Because Toys “R” Us was not so engaged in the business of insurance and subject to c. 176D, the judge concluded, Morrison had no separate and independent right of action under c. 93A, § 9, generally.4
We are in accord with the points of law that Toys “R” Us is not an insuring entity within the meaning of c. 176D,5,6 and that the unfair practices defined in c. 176D, § 3(9), do not, by [617]*617their own force and effect, give rise to a private right of action.7 However, there was error of law in that part of the summary judgment analysis that concluded that only entities engaged in the business of insurance and subject to the provisions of c. 176D may confront liability for unfair claim settlement practices in a private right of action under c. 93A, § 9. There was also error in that part of the summary judgment analysis that, in effect, denied relevance to the unfair insurance settlement practices defined in G. L. c. 176, § 3(9), in reviewing whether a G. L. c. 93A, § 9, violation may be provable. We turn to each of these issues.
2. The independent c. 93A, § 9, right of action for allegedly unfair claims settlement practices. The summary judgment determination that this business entity is not engaged in the business of insurance within the meaning of c. 176D, § 3(9), does not end the inquiry as matter of law and, contrary to the motion judge’s ruling, does not automatically render a complaint, pleaded under G. L. c. 93A alleging unfair claims settlement practices, subject to dismissal. Rather, there is an independent sustaining cause of action in c. 93A, § 9, for unfair claims settlement practices (apart from the incorporation of unfair insurance-based claims settlement practices predicated exclusively on c. 176D). A complaint under c. 93A, § 9, that seeks damages for unfair claims settlement activities conducted by a risk management processing entity established to facilitate [618]*618claims settlement by a self-insuring corporate entity engaged in trade or commerce is not subject to dismissal, simply because no insurance company regulated under c. 176D is a named defendant. Put another way, given the aforesaid requisite elements, this c. 93A right of action for unfair claims settlement practices is not limited to entities engaged in the business of insurance and subject to the entire insurance-based regulatory scheme of G. L. c. 176D.
These legal principles are controlled by Miller v. Risk Mgmt. Foundation of the Harvard Med. Insts., Inc., 36 Mass. App. Ct. 411 (1994). As Justice Kaplan wrote for the court in Miller.
“Risk Management [here, the risk management claims department of Toys ‘R’ Us] is prompted to argue that if, because it is a noninsurer, no direct action can be brought against it under the special provision of c. 93A, § 9, which authorizes an action against an insurance company that violates c. 176D, § 3(9), there must be some mistake in using against it, in this ordinary c. 93A, § 9, action, standards drawn from c. 176D, § 3(9).
“The argument is perverse.
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Berry, J.
This is an appeal from the entry of summary judgment dismissing a G. L. c. 93A complaint alleging unfair and deceptive claim settlement practices by the claims facilitation department of a self-insuring company. Applying the principles set forth in Miller v. Risk Mgmt. Foundation of the Harvard Med. Insts., Inc., 36 Mass. App. Ct. 411 (1994), we determine that the summary judgment dismissal of the complaint was [614]*614error of law. As Miller established, there is an independent right of action under G. L. c. 93A, § 9, for unfair settlement practices by (1) a self-insuring corporate entity engaged in trade and business, (2) which has established a risk management processing entity to facilitate claims settlement — both of which elements apply to Toys “R” Us in this case. Ibid.
1. Procedural and factual background. While shopping in a Toys “R” Us store in Kingston, the plaintiff, Susan Morrison, was struck on the head and face by a falling sign. She suffered significant injuries.1 She brought suit against Toys “R” Us, Inc., Massachusetts, a wholly owned subsidiary of the holding company, Toys “R” Us, Inc. (hereinafter both entities will be collectively referred to as Toys “R” Us). A risk management and claims facilitation department (risk management claims department) in the parent holding company conducted the settlement negotiations with Morrison. By an initial letter, the risk management claims department offered $15,000 to settle the claim. Morrison, whose demand was for $250,000, rebuffed the offer. In light of what appeared to be a case of largely indisputable liability, serious injury, and substantial medical bills (see notes 1 and 2 accompanying text), Morrison forwarded to Toys “R” Us a written notice, pursuant to G. L. c. 93A and G. L. c. 176D, alleging bad faith settlement practices. At this point, the Toys “R” Us risk management claims department counteroffered at $30,000. Morrison stood firm on her demand for $250,000. It was not until the morning of trial that another settlement offer in the amount of $45,000 was advanced. This, too, was rejected by Morrison.
The record reflects that early in the claims review process, the underlying liability of Toys “R” Us was clearly presented to the risk management claims department. Tellingly, following an independent medical examination, the expert retained by Toys “R” Us opined both that Morrison’s injuries were serious and were caused by the Toys “R” Us falling sign, stating that “[t]he [615]*615etiology is the trauma experienced on May 30, 1996.”2 Against the backdrop of strong evidence concerning liability developed in the pretrial claims review process, at trial commencement Toys “R” Us essentially admitted liability in its opening statement. The central contested issue concerned damages, for which the jury awarded $1.2 million. Ultimately, the trial judge allowed Toys “R” Us’s motion for remittitur and the judgment was reduced to $250,000 plus interest. Morrison thereafter commenced the present action alleging unfair claim settlement practices in violation of G. L. c. 93A and G. L. c. 176D.
Toys “R” Us moved to dismiss the complaint. The judge treated the motion as one for summary judgment and analyzed the issues presented as follows. First, the judge noted that there was no independent right of action under G. L. c. 176D. Next, the judge determined that because the toy company was not engaged in the business of insurance, Toys “R” Us was not subject to the unfair insurance claim settlement prohibitions in c. 176D, § 3(9)3; accordingly, the aforesaid unfair practices were not relevant to Morrison’s complaint. Finally, the judge dismissed the G. L. c. 93A claim, based on a determination that the right to litigate for unfair claims settlement practices set [616]*616forth in c. 93A, § 9(1), was inextricably intertwined with, and limited to, claims asserted against insuring entities, the activities of which fell within the general insurance regulatory provisions of G. L. c. 176D, and the specific prohibitions against unfair insurance practices set forth in c. 176D, § 3(9). Because Toys “R” Us was not so engaged in the business of insurance and subject to c. 176D, the judge concluded, Morrison had no separate and independent right of action under c. 93A, § 9, generally.4
We are in accord with the points of law that Toys “R” Us is not an insuring entity within the meaning of c. 176D,5,6 and that the unfair practices defined in c. 176D, § 3(9), do not, by [617]*617their own force and effect, give rise to a private right of action.7 However, there was error of law in that part of the summary judgment analysis that concluded that only entities engaged in the business of insurance and subject to the provisions of c. 176D may confront liability for unfair claim settlement practices in a private right of action under c. 93A, § 9. There was also error in that part of the summary judgment analysis that, in effect, denied relevance to the unfair insurance settlement practices defined in G. L. c. 176, § 3(9), in reviewing whether a G. L. c. 93A, § 9, violation may be provable. We turn to each of these issues.
2. The independent c. 93A, § 9, right of action for allegedly unfair claims settlement practices. The summary judgment determination that this business entity is not engaged in the business of insurance within the meaning of c. 176D, § 3(9), does not end the inquiry as matter of law and, contrary to the motion judge’s ruling, does not automatically render a complaint, pleaded under G. L. c. 93A alleging unfair claims settlement practices, subject to dismissal. Rather, there is an independent sustaining cause of action in c. 93A, § 9, for unfair claims settlement practices (apart from the incorporation of unfair insurance-based claims settlement practices predicated exclusively on c. 176D). A complaint under c. 93A, § 9, that seeks damages for unfair claims settlement activities conducted by a risk management processing entity established to facilitate [618]*618claims settlement by a self-insuring corporate entity engaged in trade or commerce is not subject to dismissal, simply because no insurance company regulated under c. 176D is a named defendant. Put another way, given the aforesaid requisite elements, this c. 93A right of action for unfair claims settlement practices is not limited to entities engaged in the business of insurance and subject to the entire insurance-based regulatory scheme of G. L. c. 176D.
These legal principles are controlled by Miller v. Risk Mgmt. Foundation of the Harvard Med. Insts., Inc., 36 Mass. App. Ct. 411 (1994). As Justice Kaplan wrote for the court in Miller.
“Risk Management [here, the risk management claims department of Toys ‘R’ Us] is prompted to argue that if, because it is a noninsurer, no direct action can be brought against it under the special provision of c. 93A, § 9, which authorizes an action against an insurance company that violates c. 176D, § 3(9), there must be some mistake in using against it, in this ordinary c. 93A, § 9, action, standards drawn from c. 176D, § 3(9).
“The argument is perverse. Risk Management, [here, the risk management claims department of Toys ‘R’ Us] as claims negotiator and potential settler, has been interposed between the [self] insurer CRICO [here, Toys ‘R’ Us] and the claimant, and nothing seems more appropriate than to apply to it the standards of fair dealing expressed in c. 176D, § 3(9). This reference, moreover, is consistent with the broad policy of the courts, in defining what is or is not unfair or deceptive for purposes of c. 93A, to go for fruitful analogy to standards established by cognate statutes, common law rules, or other sources.”
Id. at 417-418 (footnote omitted).
As in Miller, the risk management claims facilitation department, as the sole agent of the self-insuring corporate entity Toys “R” Us, conducted negotiations that involved assessing the merits of Morrison’s claim, determining potential litigation exposure on the claim, engaging in claims facilitation and advancing settlement offers to Morrison. Accordingly, such claims settlement practices fall within the domain of the general [619]*619consumer protections of c. 93A and, if conducted in an unfair and deceptive manner, may give rise to potential liability and sound in a sustainable complaint under that statute irrespective of the applicability of the c. 176D insurance regulatory scheme of oversight.8 This independent c. 93A right of action for alleged unfair claims settlement practices is consistent with “the commonplace ethical view that a claims facilitator ought not wear out the claimant by unduly delaying settlement when liability is clear.” Miller, 36 Mass. App. Ct. at 418.
We note that the legislative history and principles of statutory construction support this independent right of action under c. 93A. First, as noted in Miller, the application of c. 93A rights and remedies to such unfair settlement practices (as distinct from cases exclusively involving insurance companies subject to c. 176D) is supported by the case law preexisting the 1979 amendments, which created the c. 93A, § 9(1), private right of action for c. 176D, § 3(9), violations. Miller, 36 Mass. App. Ct. at 418 n.12. That is to say, even before this statutory amendment, it was the state of the law that “c. 93A, § 2(a), coverfed] insurance practices in its prohibition of unfair or deceptive acts or practices in any trade or commerce.” Dodd v. Commercial Union Ins. Co., 373 Mass. 72, 78 (1977). See Noyes v. Quincy Mut. Fire Ins. Co., 1 Mass. App. Ct. 723, 726 (1979).
Second, while a specific statute (here, c. 176D, covering an entity engaged in the business of insurance) may be deemed to displace a more general statute (here, c. 93A, covering general unfair trade and business practices), that principle of statutory [620]*620construction is inapplicable here. The amendment that created the c. 93A, § 9(1), cause of action for c. 176D, § 3(9), unfair claims practices does not evince a legislative intent to preclude the general c. 93A unfair and deceptive trade practices liability vis-a-vis corporate enterprises and business entities that are not engaged in the business of insurance but that are nonetheless conducting unfair claims settlement negotiations through a risk management claim facility established by a self-insurer. Viewed another way, c. 176D carved out a limited sphere within which are captured entities in the insurance business. However, that specific statute does not encompass within its sphere of potential insurance-based liability entities engaged in trade and commerce but not specifically engaged in the business of insurance. Thus, the c. 176D sphere does not eclipse c. 93A with respect to unfair claims settlement practices. “The mere existence of one regulatory statute does not affect the applicability of a broader, nonconflicting statute, particularly when both statutes provide for concurrent coverage of their common subject matter.” Dodd, 373 Mass. at 78.
Third, that unfair claims settlement practices by a claim processing entity, albeit not an insurance entity under c. 176D, fall within the reach of c. 93A comports with the latter as “a statute of broad impact which creates new substantive rights and provides new procedural devices for the enforcement of those rights.” Slaney v. Westwood Auto, Inc., 366 Mass. 688, 693 (1975).
3. The relevance of the G. L. c. 176D, § 3(9), prohibitions. In light of the reinstatement of Morrison’s complaint, which will give rise to further proceedings, we also address a related error in the lower court’s decision that may be pertinent to those proceedings. ‘That is the summary judgment decision dismissing the complaint denied any relevance of the c. 176D, § 3(9), criteria to this case. This ruling is error because, when considering whether an independent c. 93A claim for unfair claims settlement practices is sustainable against a business entity engaged in claims facilitation and risk management, Miller held that it is appropriate to consider and afford deference to these c. 176D unfair insurance claims settlement practices. This is so because the criteria in c. 176D, § 3(9), provide a frame of reference [621]*621“consistent with the broad policy of the courts, in defining what is or is not unfair or deceptive for purposes of c. 93A, to go for fruitful analogy to standards established by cognate statutes, common law rules, or other sources.” Miller, 36 Mass. App. Ct. at 418.
The grant of summary judgment dismissing the complaint is reversed, and the case is remanded to the Superior Court for further proceedings consistent with this opinion.
So ordered.